---
title: "Playful Brand Identity for Parkette Store"
url: https://stacklist.com/card/f714ac4a-9a61-43f0-8d0b-6466fbe31daa
source_url: "https://thedsgnblog.com/Playful-Brand-Identity-for-Parkette-Store-by-Kinoto-Studio"
stack: https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c
summary: "Parkette is a curated boutique in Hamilton, Canada, whose playful brand identity was designed by Kinoto Studio to capture the store's \"Forever fun\" principle through a versatile mascot logo, vibrant color palette, and childlike illustrations. Kinoto Studio, a Buenos Aires-based graphic design studio founded by Romi Rios and Lucho Geoffroy, crafted the identity to embody playfulness and creativity."
tags: "branding, brand-identity, graphic-design, playful-design, boutique, illustration, logo-design"
key_entities: "Parkette (organization), Kinoto Studio (organization), Romi Rios (person), Lucho Geoffroy (person), Spencer Blackwood (person), Hamilton, Canada (location), Buenos Aires (location), The Design Blog (organization), brand identity design (concept)"
classification: "reference"
content_hash: "sha256:53cf1c1834a86caa3ce3a0177d38dd3e2d253b999655f1cf84d8b3387ff08de3"
acp_version: "0.2"
token_counts_approximate: 705
visibility: public
agent_accessible: true
status: "final"
---

# Playful Brand Identity for Parkette Store

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Playful Brand Identity for Parkette Store by Kinoto Studio Parkette is a thoughtfully curated boutique in Hamilton, Canada, offering beautifully crafted clothes, toys, accessories, books, homeware, and more. The name is a nod to a local term that describes a small park with play areas for kids. Kinoto Studio ’s mission while defining parkette’s identity was to capture the essence of its core principle: "Forever fun." The logo, a versatile mascot and icon, is at the heart of the brand. It embodies the spirit of Parkette, serving as a symbol of playfulness and creativity, where you're invited to shape and reinterpret as you please, making it your own. Additionally, Kinoto developed a vibrant color palette and a collection of childlike illustrations to enhance the experience of Parkette. CREDITS Design: Kinoto Studio Photos: Spencer Blackwood Copyright @ Kinoto Studio ABOUT KINOTO STUDIO Kinoto is a Buenos-Aires based graphic design studio founded by Romi Rios and Lucho Geoffroy. They specialize in brand identity design, and are known for their versatile, vibrant, fun, and colorful work. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO