--- title: "Seller Before We Meet - Abby" url: https://stacklist.com/card/f17e837c-942f-410d-a3e3-8525421e738c summary: "The Curtin Team provides a comprehensive guide for preparing a successful home sale, highlighting their proven track record of selling 130 homes annually at 99.5% of list price. The guide outlines their marketing strategies, listing process, and answers frequently asked questions to help sellers maximize their home's value and minimize time on market." tags: "real-estate, home-selling, marketing-strategy, curtin-team, property-sales, listing-guide, seller-preparation" key_entities: "The Curtin Team (organization), Abby (person), home-staging (concept), competitive-pricing (concept), 24-7-marketing (concept)" classification: "reference" content_hash: "sha256:a6694c0036143c5c8ece1d7fe9a7de311ed859bd7b5b000aa67b73e0934e2482" acp_version: "0.2" token_counts_approximate: 4521 visibility: public agent_accessible: true status: "final" --- # Seller Before We Meet - Abby PREPARING FOR A SUCCESSFUL HOME SALE Compliments of The Curtin Team 678.287.4848 | www.CurtinTeam.com 678.287.4800 Each office is independently owned and operated. Selling or buying a home is one of the top five most transformational events impacting your life, family, and the community around you. We make that experience as positive and lucrative as possible. The key to our process is keeping you informed through all phases and selling your home quickly for the maximum price current market conditions support. We're here to provide you with an outline of the steps involved in listing your home and to utilize the proven marketing strategies we use to sell it. This guide explains how our team sells more than 15x the number of homes the average agent sells. Plus, it shows how you can put our process, knowledge, experience, and resources to work for you. INTRODUCING THE CURTIN TEAM THE PROOF IS IN THE NUMBERS It's critical to partner with real estate professionals displaying a proven track record and holding themselves to the highest standards. More than just numbers, the following stats show the trajectory of our business and represent the expertise, dedication, and commitment you will receive. The numbers are proof your property will be sold quickly, with the least amount of hassle and for top dollar. YOUR LOCAL EXPERT 130 For the past five years, we've averaged homes sold per year, when the average Realtor sells 11 - making us #1 in our office of over 400 agents The total dollar value of contracts we've written grew 77% more than the market We've outpaced the market in listings sold by 56% The total dollar value of our listings sold grew 35% more than the market Our average days on market is 31 That's half the industry average 51 days on market We average 99.5% of the list price at closing The average is 98.3% That's 7k more in your pocket On a 500K home, what would you do with an extra $7K? 65% of our business is repeat and referral Our goal is to create such a great experience; you'll feel compelled to give our name to your coworkers and friends. The number of contracts we've written outpaced the market by 85% 2,000 + homes sold since 2001 Q: Are there things we should do to help our home get the maximum price? A: Yes. Make sure your home looks its best before offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your homes marketability and value. Q: How often will you advertise our property? A: We don't just list homes; we market them. We will make sure your home is marketed to potential buyers 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the internet for our clients while also using traditional methods, including print advertising, brochures, and yard signs. Q: Do we have any responsibilities during the marketing of our home? A:Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. Q: What happens once we get an offer? A: We will help you consider each offer, prepare a strategy to respond, and negotiate the best deal for you. Once you've accepted an offer, we will guide you through the entire process and ensure everything proceeds smoothly. FREQUENTLY ASKED QUESTIONS Initial meeting, Walk-through and Needs Analysis Establish a competitive price Sign listing agreement Prepare your property for sale: styling, photography, etc Launch "Coming Soon" prospecting/marketing campaign Officially list your property Launch "Just Listed" prospecting/marketing campaign Start showing your house and host Open Houses Receive and present offers Negotiate contract Go "Under Contract" Begin attorney review Facilitate inspection process Negotiate any issues Oversee appraisal Coordinate and prepare for further inspections Final walk-through CLOSE! OUR PROCESS Since 2001, and over 2,000 homes later, the Curtin Team continues to refine a process that works for home sellers and buyers. There are over 150 tasks involved in a home sale. Frankly, a single agent can't do a great job in all aspects of your home sale by themselves. As a team of specialists, each of our agents and staff members focus on their core competency, ensuring every phase of the process runs like clockwork. Compare that to a jack-of-all-trades solo agent attempting to do it all. The real estate transaction is complicated - and navigating you through every phase of the transaction is our expertise. As overwhelming as this may seem, we guide more than 150 clients through the process every year. We pay attention to all the details so you don't have to. Plus, we go above and beyond to keep you informed through the entire process. Our electronic document system lets you sign right in from your phone. The ShowingTime mobile app makes scheduling showings convenient for you, and an efficient means for us to communicate with other agents who've shown your home. Updates are crucial; it's where accountability and communication converge. WELL RESEARCHED PRICING Correctly pricing your property is one of the most critical elements in a successful real estate transaction. Competitive pricing is what positions your house to stand out from the other listings. Our Comparative Market Analysis will demonstrate the best pricing strategy for the current market. HOME STYLING / PROJECT COORDINATION Home styling means visually preparing your home to look its best and receive top dollar. We create the "WOW" factor and highlight the unique features of your home. Whether it's styling furniture or project coordination for a renovations, we create emotional responses that influence the offers on your home. E YE CATCHING YARD SIGNS FOR SALE. UNDER CONTRACT. You've certainly seen these signs throughout the neighborhood - and their purpose is to create excitement and interest around a listing. While much emphasis is placed on online advertising, many buyers still look for their next home the old-fashioned way- driving around their desired neighborhood. Professionally designed signage will market your home 24/7 and capture the attention of highly qualified buyers looking specifically in your area. OPEN HOUSE STRATEGY Whether or not an open house is where your buyer comes from, these events serve a strategic purpose - aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or leveraging leads generated at another nearby open house, we create and target a highly-qualified and localized group of buyers. TARGETED NETWORKING In real estate, it's not only what you know; it's who you know. As active members of the real estate community and community at large, we market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure. YOUR LISTING AMPLIFIED Listing with us gives you access to Curtin Team marketing and the Keller Williams Listing System (KWLS). This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites. YOUR CUSTOM MARKETING PLAN YOUR HOME IS UNIQUE - AND SO IS OUR WORLD-CLASS MARKETING PLAN HIGH QUALITY, PROFESSIONAL PHOTOGRAPHY Well staged and composed photography elevates your property's online presence and maximizes visual appeal. We work with professionally trained real estate photographers who specialize in making your home look its absolute best. ENGAGING VIDEOGRAPHY Video is at the heart of an effective digital marketing campaign and provides a distinct advantage in competitive markets. We offer virtual and video tours that can viewed on our exclusive YouTube channel. BEST-IN -CLASS PRINT MARKETING Professionally printed marketing pieces will move the needle to maximize the sale of your property. SOCIAL MEDIA MARKETING With 93% of buyers searching for a home online, mastering the digital space is a must. From Google AdWords to social media marketing to our SEO optimized website and mobile search app, your listing will shine. Many relocation home buyers find us through our YouTube town tour videos. We provide innovative digital marketing strategies to ensure the most compatible buyers see your property. TARGET DATABASE MARKETING We maintain a database of approximately 2500 past clients, industry contacts, and community influencers with whom we maintain regular communication. Your listing will be sent to these contacts, and when they show interest we follow up! MOBILE MARKETING When you choose to work with us, your home is listed on the Keller Williams Realty mobile app, the most advanced real estate app, putting you in the hands of millions of buyers. CONCIERGE SERVICES We provide specialized service for our clients - home transformation, organization, downsizing services. This opportunity to set your home apart includes: Styling your home with your furniture or rented furniture Advising on furnishings, decor, paint, flooring, countertops, and more Orchestrating a timeline of contractors, movers, junk removal, and more Ensuring your property's needs are met when you are away CREATING COMMUNITY CONNECTIONS Hosting special client events and staying involved in our communities has helped us build a trusted reputation. That reputation translates to a faster sale at a higher value for you. YOUR CUSTOM MARKETING PLAN YOUR HOME IS UNIQUE - AND SO IS OUR WORLD-CLASS MARKETING PLAN Our Agent Partners are your expert pricing strategists and experienced negotiators. Kanani and Abby are ready to represent you in today's competitive market. YOUR GUIDES Joanne Curtin Founder | Visionary began her real estate career selling houses in North Atlanta in 2001. With her husband, Tom, they grew into a team. Every home seller benefits from Joanne's experience. Now, Joanne's primary role is to ensure that the team is delivering high service standards that clients have come to expect and that the team remains at the forefront of market trends and education. Tom Curtin CEO leads the Curtin Team and has assembled a top-tier group of Realtors and administrative staff, creating a client-focused organization that has achieved over $700 million in sales and completed over 2,000 transactions. His strategic leadership was instrumental in launching the Keller Williams Realty Roswell Market Center, which has become a leading office in the Southeast Region. Kanani Briggs Lead Agent Partner began her career in sales and marketing in the medical diagnostics industry and most recently as a Life and Business Strategist for women. She was a Curtin Team client when her family relocated and was so impressed with the level of service that she is now a part of the team! She is passionate about serving others. Kanani was born and raised in Hawaii and has lived in 7 states so she is no stranger to the moving process. Abby Schmit Agent Partner brings over a decade of real estate experience to The Curtin Team, combining industry expertise with a passion for helping clients achieve their homeownership goals. With experience in both residential and commercial transactions—including leadership roles managing large-scale single-family portfolios—she offers a unique market perspective. A Roswell native, Abby’s strategic, detail-oriented approach ensures a smooth experience from start to finish. There are over 150 tasks involved in a home sale. Frankly, a single agent can't do a great job in all aspects of your home sale by themselves. As a team of specialists, each of our agents and staff members focus on their core competency. This ensures every phase of the process runs like clockwork. Shelbi Kelly Marketing & Communications Manager Shelbi ensures every listing shines through thoughtful marketing, strong communication, and a seamless process from start to finish. With a background in relationship management, Shelbi goes beyond traditional marketing — proactively connecting with buyers, leveraging our extensive database, and collaborating with local agents to create maximum exposure for every listing. Her forward-thinking approach, offered by less than 1% of agents, ensures your home reaches the right audience and stands out in today’s market. Lynne Miller Account Manager Lynne brings over 15 years of experience in the legal field to her role as a fully licensed Account Manager with the Curtin Team. Known for her attention to detail and commitment to excellence, she oversees every step of the listing and closing process to ensure everything stays on track from agreement to closing. Lynne’s professionalism and precision help deliver the reliable, high-quality service our clients deserve. Home Stylists Our team of professional home stylists and stagers bring a level of service that is rare in today's market. Their concierge services range from photography prep staging to full home renovations, and everything in between. They will coordinate the best Curtin Team vetted contractors and vendors in your area to transform your home for the highest return on investment. YOUR GUIDES Curtin Team Cares is our non-profit organization, founded in 2018, by Tom and Joanne Curtin. As owners of a successful real estate company, the Curtin Team at Keller Williams Realty, Tom and Joanne wanted a way to assist their clients, client family members, and the community in times of need. This passion for helping their local neighbors led to the formation of Curtin Team Cares. Its mission is to provide local support when it's needed most. Through our public charity organization that's federally authorized to receive tax-deductible donations, we offer financial assistance to organizations such as Wellsprings Living and Homestretch. Through these charities, we help homeless families find permanent housing and prevent the sexual exploitation of women in Atlanta. By sponsoring an annual entrepreneurial scholarship at Roswell High School, we support young minds and a prosperous future for all of us. We're great agents because we strive to be great neighbors first. It's not just expertise in negotiation and marketing, but a love and understanding of our communities and the people who live in them that drive our success. We are founders of the Keller Williams Realty office in Roswell that was founded in 2003. We enjoy seeing our clients and friends throughout the year at events including Alive in Roswell and the Roswell Youth Day Parade Party. And if you haven't been to one of our Movie Showing Parties or Breakfast with Santa, we hope you can make the next one. Joanne and Tom Curtin ROOTED IN COMMUNITY GIVING BACK 5 STAR REVIEWS WHAT OTHERS ARE SAYING "Working with Abby Schmit was a fantastic experience! She was responsive, knowledgeable, and truly went above and beyond.” - Renee D. "Joanne's team is professional and efficient. They helped your family feel comfortable with the whole process. They were always available for questions. And quick sale? Wow! The house sold on the first day for full price!" - Sherry C. "Kanani is very responsive and knowledgeable. She made us feel comfortable in an extremely turbulent market. We couldn't be happier with the level of service that we received." - Ben F. “Abby’s deep knowledge of the local market is impressive. She understands the nuances of different neighborhoods, pricing trends, and what it takes to succeed in this competitive market... She’s not just knowledgeable about real estate - she’s connected to the entire ecosystem that makes transactions successful..I wouldn’t work with anyone else!” - Melissa H. “If you’re buying or selling a home, you want this team by your side. They truly care about people, not just properties.” - Jessica W. “We can’t recommend Kanani highly enough! She was by far the best real estate agent we’ve ever worked with. Kanani made the entire process incredibly smooth and stress-free. Her communication was clear, she anticipated our needs, and guided us through every step of the way. On top of that, her whole [Curtin] team was professional, responsive, and an absolute pleasure to work with.” -Chris S. -Kristen T. “Kanani and the entire Curtin Team made selling our house under difficult circumstances as smooth and pain-free as possible. Kanani listened to our needs, made great recommendations and helped us get under contract above asking within 48 hours of listing. Kanani and her team know the Roswell market well and were great advocates for us. Everyone on the team played an integral role and made the selling process seamless. It was a true team effort, thank you!” “The Curtin Team has been great. All their associates are true professionals. My wife and I have dealt with a variety of realtors over the years, and the Curtin Team has been the best by far.” -Lee G. OUR PORTFOLIO OF EXCELLENCE 1081 Canton Street - Gorgeous townhome steps from all that Downtown Roswell has to offer 1255 Cold Harbor Drive - Frank Lloyd Wright-inspired home in prestigious Litchfield Hundred neighborhood that sold in just 1 day 451 Calton Hill Court - Rare lakefront home in the sought-after Potterstone community in Milton 3810 Sweat Creek Run - Stunning John Wieland home in East Cobb that sold in just 3 days & $25k over asking price 1781 Greystone Court - Home in the sought-after Walton High School district that sold in just 4 days & over asking 15305 Highgrove Road - European-style cottage home in the heart of Milton that sold in under 1 week SHOWCASING SOME OF OUR RECENT SALES