---
title: "The Entertainment Tech Company Behind the NBA All-Star Game"
url: https://stacklist.com/card/f12bfade-d16a-47bc-abe1-97e0f5efe311
source_url: "https://hypepotamus.com/corporate-innovators/disguise-atlanta-experience-center/"
stack: https://stacklist.com/c/technology/stack/6c38e746-fa93-4f14-ba85-ff8fbac69da1
summary: "Disguise, a London-based entertainment technology company behind visuals for the NBA All-Star Game, Adele and Beyoncé concerts, and the Las Vegas Sphere, has opened an 8,000-square-foot office and Experience Center in Atlanta's West Midtown neighborhood. The facility features a virtual production LED stage for demos and R&D, serving both consumer-facing spectacles and corporate events for Fortune 500 clients."
tags: "entertainment-tech, disguise, atlanta, virtual-production, experiential-entertainment, led-stage, corporate-events"
key_entities: "Disguise (organization), Atlanta (location), Maija Ehlinger (person), Meptik (organization), The Carlyle Group (organization), NBA All-Star Game (event), Adele (person), Beyoncé (person), Las Vegas Sphere (location), Disguise Studio Pro (technology), GX 3+ media server (technology), Hypepotamus (organization), West Midtown (location)"
classification: "notes"
content_hash: "sha256:0d01f43e6f52445ae4a0b36130362ee163eb166c0b4a330aa19aab950cbfac10"
acp_version: "0.2"
token_counts_approximate: 779
visibility: public
agent_accessible: true
status: "final"
---

# The Entertainment Tech Company Behind the NBA All-Star Game

Skip to content Home // The Entertainment Tech Company Behind the NBA All-Star Game, plus Adele & Beyoncé Concerts, Expands to Atlanta The Entertainment Tech Company Behind the NBA All-Star Game, plus Adele & Beyoncé Concerts, Expands to Atlanta Maija Ehlinger February 16, 2026     The London-based company that has brought its technology everywhere from the Las Vegas Sphere to the Burj Khalifa in Dubai is setting down roots in Atlanta. Disguise , a company providing the software, hardware and services needed to pull off large-scale experiential entertainment activations, has officially opened up its latest 8,000-square-foot office and Experience Center in the West Midtown neighborhood of Atlanta.   The Disguise team. Photo credit: Hypepotamus At a ribbon cutting ceremony last week, the team said that Disguise’s new location was “built as a place to explore” and for Atlantans to “engage in what’s next for visual storytelling, fan and audience engagement, and real-time experiences.” As Hypepotamus saw first hand, that mission is on full display when you walk through the Center.     The Technology Powering Entertainment At the heart of the Experience Center sits a virtual production LED stage built for demos, prototyping, and R&D. The stage runs on Disguise Studio Pro and a GX 3+ media server (the company’s latest high-performance playback system) with Planar® CarbonLight™ CLI Series and Leyard ALF Series LED panels forming the visual canvas. To date, Disguise’s clients have included big names like Disney, Snapchat, Netflix, ESPN, the Sydney Opera House, Epic Games, Nvidia, Warner Brothers, Coachella, and the F1 Arcade in Las Vegas. The company has also powered the visuals at concerts for superstars like Adele , Beyonce, Oasis, and Coldplay.   Photo Cred: Disguise A Local Focus Opening up a physical location in Atlanta is strategic, given the large concentration of Fortune 500 companies in town. That is because while Disguise does a lot of flashy, consumer-facing projects (like projections at last weekend’s NBA All-Star Game), it also powers the visuals behind a lot of corporate events and keynotes. But Disguise is actually no stranger to Atlanta. The London-based company acquired Atlanta-based creative studio Meptik in 2022, and now the two teams are fully integrated together. Disguise was acquired by The Carlyle Group in 2021. While exploring the Center, it was clear that this space wasn’t just another office or production studio setting up shop in town. The team wants it to be a place where creators, technologists and production teams can learn what’s happening in the entertainment space. Disguise experts will lead regular software, hardware, and projection mapping demos, giving visitors hands-on access to the technology behind today’s most ambitious productions. – Featured photo provided by Disguise Prev Previous Mercedes, Siemens and Cox Turn Wastewater Into a Strategic Asset With Atlanta Startup 4Earth Next London Enterprise Tech Mission to Target Atlanta in March Next Maija Ehlinger View Posts