{"version":"1.0","type":"card","id":"ee9de165-8723-4b57-9268-8ec8cf31159b","url":"https://stacklist.com/card/ee9de165-8723-4b57-9268-8ec8cf31159b","title":"Because No Reason: Chambord, Key Art","source_url":"https://themany.com/projects/becausenoreason","note":"Key art for Because No Reason, The Many's Chambord work, whose social won at the 9th Shorty Awards with 40M+ engagements.","image":{"url":"https://ucarecdn.com/356a44a3-64b6-4a95-9ab4-c21e3ba5dacd/","alt":"Because No Reason: Chambord, Key Art","width":373,"height":540},"stack":{"id":"bede6f9c-6c41-42f0-98f1-4956174fdf0b","title":"The Many Studios: Branded Series and Key Art","url":"https://stacklist.com/c/arts/stack/bede6f9c-6c41-42f0-98f1-4956174fdf0b"},"created_at":"2026-10-26T22:46:48.401Z","updated_at":null,"aco":{"summary":"Chambord, an iconic black raspberry liqueur, was repositioned for millennial female consumers through a vibrant social media campaign emphasizing spontaneity and self-expression. The \"Because No Reason\" rebrand achieved 40M social impressions, 1.6M organic views, and drove three consecutive years of growth within the Brown-Forman portfolio.","tags":["brand-rebranding","millennial-marketing","social-media-strategy","luxury-liqueur","campaign-creative","visual-identity","content-strategy"],"key_entities":[{"name":"Chambord","type":"organization","confidence":0.95},{"name":"Brown-Forman","type":"organization","confidence":0.9},{"name":"millennial-marketing","type":"concept","confidence":0.92},{"name":"Shorty Awards","type":"event","confidence":0.88},{"name":"social-media-engagement","type":"concept","confidence":0.9},{"name":"brand-repositioning","type":"concept","confidence":0.93}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:33.651Z"},"token_counts":{"approximate":743,"cl100k":602},"content_hash":"sha256:c53de3331af642766e7c3976c3646a2470cd8d81fcf1b534c53fcbcc937f082a","acp_version":"0.2","body_available":true,"body_tokens":743,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/ee9de165-8723-4b57-9268-8ec8cf31159b.json","html":"https://stacklist.com/card/ee9de165-8723-4b57-9268-8ec8cf31159b","md":"/api/public/card/ee9de165-8723-4b57-9268-8ec8cf31159b.md","stack_json":"/api/public/stack/bede6f9c-6c41-42f0-98f1-4956174fdf0b.json"}}