{"version":"1.0","type":"card","id":"e74c80f1-5645-4ada-bc02-e0c4d34639d5","url":"https://stacklist.com/card/e74c80f1-5645-4ada-bc02-e0c4d34639d5","title":"Participation Had a Very Good Year at Cannes","source_url":"https://www.theparticipationexchange.com/p/participation-had-a-very-good-year","note":"Eleven Cannes Grand Prix winners ran on audience action, including 600K Network's Titanium Lion for a QR vote-verification network in Venezuela.","image":{"url":"https://ucarecdn.com/0e37085b-9132-4ee6-98bd-48163c7adcdc/","alt":"Participation Had a Very Good Year at Cannes","width":1200,"height":630},"stack":{"id":"921e4582-8dac-4786-aeaa-216391c8887c","title":"Participation Marketing - Essays and Framework","url":"https://stacklist.com/c/business/stack/921e4582-8dac-4786-aeaa-216391c8887c"},"created_at":"2026-09-23T11:28:58.223Z","updated_at":null,"aco":{"summary":"Participation had a very good year at Cannes Lions, with approximately one-third of Grand Prix winners built on audience action and participation rather than passive consumption. The trend notably appeared across diverse categories including Creative Strategy, Creative Commerce, and Media, suggesting participation is becoming a core business strategy rather than a marketing fad.","tags":["participation","cannes-lions","marketing","audience-engagement","brand-strategy","campaign-analysis"],"key_entities":[{"name":"Christian Jacobsen","type":"person","confidence":0.95},{"name":"Cannes Lions","type":"event","confidence":0.95},{"name":"Participation Exchange","type":"concept","confidence":0.85},{"name":"Wired To Participate","type":"concept","confidence":0.85},{"name":"600K Network","type":"organization","confidence":0.9},{"name":"Mother London","type":"organization","confidence":0.85},{"name":"Heineken","type":"organization","confidence":0.9},{"name":"Wisła Kraków","type":"organization","confidence":0.85},{"name":"Uber Eats","type":"organization","confidence":0.9},{"name":"adidas","type":"organization","confidence":0.9},{"name":"Venezuela","type":"location","confidence":0.9},{"name":"Cannes","type":"location","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:45:51.207Z"},"token_counts":{"approximate":1836,"cl100k":1541},"content_hash":"sha256:dbda0342ffdc24934cf8d6f0b33cc9299d1803ee881e9842752edc5a29c3113c","acp_version":"0.2","body_available":true,"body_tokens":1836,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/e74c80f1-5645-4ada-bc02-e0c4d34639d5.json","html":"https://stacklist.com/card/e74c80f1-5645-4ada-bc02-e0c4d34639d5","md":"/api/public/card/e74c80f1-5645-4ada-bc02-e0c4d34639d5.md","stack_json":"/api/public/stack/921e4582-8dac-4786-aeaa-216391c8887c.json"}}