---
title: "Any Means Orange: Bang Energy x AMP Flavor Launch"
url: https://stacklist.com/card/e5ffe235-f319-4fe2-a447-ad73d5879451
source_url: "https://themany.com/projects/any-means-orange"
stack: https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31
summary: "Bang Energy launched a new flavor, Any Means Orange, in collaboration with popular streamers from Any Means Possible (AMP) to drive awareness and trial. The campaign executed a paid media strategy across Meta, TikTok, Snap, YouTube, and Twitch to reach both Bang Energy's existing consumers and AMP's dedicated audience."
tags: "energy-drink, influencer-marketing, paid-media, brand-collaboration, streaming, social-media, product-launch"
key_entities: "Bang Energy (organization), Any Means Possible (AMP) (organization), Meta (technology), TikTok (technology), Snap (technology), YouTube (technology), Twitch (technology), Any Means Orange (concept)"
classification: "analysis"
content_hash: "sha256:765afd79a172a33a9b7af93e653d50698b0a0a7ad368a5f8eec91ff450322228"
acp_version: "0.2"
token_counts_approximate: 294
visibility: public
agent_accessible: true
status: "final"
---

# Any Means Orange: Bang Energy x AMP Flavor Launch

Launch a new Bang Energy flavor, Any Means Orange, in collaboration with some of the internet’s most popular and influential streamers, Any Means Possible (AMP). Services Media Planning & Buying Connections Strategy Media Execution & Reporting Measurement & Analytics Strategy Media & Investment Strategy Outputs Testing Strategy Market Analysis Competitive & Category Analysis Media Buying Measurement Reporting Measurement Strategy Paid Media Planning Target Definition & Sizing Dashboard Development Our brief was to tap into AMP’s audience alongside Bang Energy’s existing loyal consumer base to drive awareness of the new flavor and overall collaboration between AMP and Bang Energy. To amplify awareness of the partnership and the flavor, deepen connection with our target audience, and drive trial, we executed a paid media strategy focused on video-first spaces our audience naturally spends their time on. By expanding our paid social presence on Meta, TikTok, Snap, and YouTube, and complementing AMP’s partnership with additional coverage on Twitch - we were able to reach both Bang Energy’s existing consumers and AMP’s dedicated audience.