{"version":"1.0","type":"card","id":"df88ef9b-9a9f-493a-a5fb-85d0695652cc","url":"https://stacklist.com/card/df88ef9b-9a9f-493a-a5fb-85d0695652cc","title":"How Joe DeWulf Uses Visible for Investor Communications","source_url":"https://visible.vc/case-studies/novel/","note":"This case study explores how Joe DeWulf utilizes Visible to enhance and streamline investor communications for Novel. It highlights the benefits and efficiencies gained through the platform.","image":{"url":"https://ucarecdn.com/f19ee5c6-319e-44a9-aeff-f3bfd237b93a/","alt":"How Joe DeWulf Uses Visible for Investor Communications","width":380,"height":211},"stack":{"id":"5047e6b1-c284-43cb-992a-2253b301d802","title":"Raise Capital With Confidence","url":"https://stacklist.com/stack/5047e6b1-c284-43cb-992a-2253b301d802"},"created_at":"2026-10-19T04:48:18.669Z","updated_at":null,"aco":{"summary":"Novel is a Los Angeles-based e-commerce software startup led by Joe DeWulf that embeds shoppable short-form video content on websites, achieving 20%+ revenue increases for customers. The company uses Visible's fundraising CRM to manage investor communications, growing from 100 to 500+ engaged investors while adapting their fundraising strategy in a competitive market.","tags":["fundraising-crm","e-commerce","investor-relations","shoppable-video","startup","visible-platform","case-study"],"key_entities":[{"name":"Joe DeWulf","type":"person","confidence":0.99},{"name":"Novel","type":"organization","confidence":0.99},{"name":"Visible","type":"organization","confidence":0.99},{"name":"Visible Connect Database","type":"technology","confidence":0.95},{"name":"fundraising pipeline","type":"technology","confidence":0.9},{"name":"Los Angeles","type":"location","confidence":0.95},{"name":"shoppable short-form video","type":"concept","confidence":0.9},{"name":"TikTok","type":"technology","confidence":0.85},{"name":"Instagram","type":"technology","confidence":0.85},{"name":"investor-relations-management","type":"concept","confidence":0.88}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-19T04:48:23.810Z"},"token_counts":{"approximate":1298,"cl100k":932},"content_hash":"sha256:216449aed3ffc4e0fce3cdde11606e09a2524f909388ba0b0b101c66bd5ea8db","acp_version":"0.2","body_available":true,"body_tokens":1298,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/df88ef9b-9a9f-493a-a5fb-85d0695652cc.json","html":"https://stacklist.com/card/df88ef9b-9a9f-493a-a5fb-85d0695652cc","md":"/api/public/card/df88ef9b-9a9f-493a-a5fb-85d0695652cc.md","stack_json":"/api/public/stack/5047e6b1-c284-43cb-992a-2253b301d802.json"}}