---
title: "Born a Sneakerhead"
url: https://stacklist.com/card/dde6af6c-918e-4ca8-bc3f-58ce126832ec
source_url: "https://themany.com/projects/born-a-sneakerhead"
stack: https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491
summary: "Born A Sneakerhead is eBay's Gen Z-focused campaign leveraging personalization by allowing users to discover iconic sneakers from their birth years through curated collections and TikTok creator partnerships. The campaign combines brand positioning, social activations, and influencer collaborations to drive engagement and encourage users to find their own birth-year kicks."
tags: "sneaker-marketing, gen-z, social-media, influencer-campaign, ebay, tiktok, personalization"
key_entities: "eBay (organization), TikTok (technology), Gen Z (concept), Born A Sneakerhead (event), sneakerhead (concept), personalization (concept)"
classification: "analysis"
content_hash: "sha256:1343372cd48df043f4e04065a7c8111139f5191bfc579ccbdac7a569c1ee52af"
acp_version: "0.2"
token_counts_approximate: 433
visibility: public
agent_accessible: true
status: "final"
---

# Born a Sneakerhead

Gen Z's Sneaker Search, Made Personal. Services Brand & Campaign Creative Social & Content Strategy Always-On Fast Media & Creator Content Outputs Brand Positioning Content Social Activations Organic Social Influencer & Creator Creator Collaboration Everyone Has Their Own Birth-Year Sneaker Gen Z is all about personalization and finding themselves in their purchases. That’s why we decided to give eBay’s existing-year search feature its time in the spotlight, allowing Gen Z to explore the vast inventory within eBay and score their birth-year kicks. The Event Page We curated special collections of the most iconic sneaker silhouettes from 1995-2005. Partnering with three different illustrators, we curated the vibe from each year by creating custom pieces for each. The Content Recognizing TikTok as the heart of Gen Z's online presence, we enlisted five influential Gen Z sneakerhead creators. Together, they spotlit the best kicks released from their individual birth-years, browsing through the different collections and prompting their audience to find their own birth-year sneakers. Gen Z's Sneaker Search, Made Personal #BornASneakerhead Total Video Plays MM Total Engagement k New Followers k Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry