---
title: "EU AI Act enforcement began August 2 - the one input that did not get cheaper"
url: https://stacklist.com/card/d7dd21c2-ee67-4c47-9a3d-06b1f01dc1ff
source_url: "https://digital-strategy.ec.europa.eu/en/news/commission-starts-enforcing-ai-act-rules-and-new-transparency-requirements-2-august"
stack: https://stacklist.com/c/finance/stack/b29a0779-37ee-4177-95ec-7026903a8847
summary: "The EU AI Act begins enforcement on August 2, 2026, with the European Commission's AI Office and national authorities overseeing compliance. New transparency rules require AI systems to identify themselves to users, label deepfakes, and embed machine-readable marks in AI-generated content to reduce deception and support informed decision-making."
tags: "eu-ai-act, ai-regulation, transparency, deepfakes, enforcement, ai-generated-content, compliance"
key_entities: "EU AI Act Enforcement (event), European Commission (organization), AI Office (organization), General-Purpose AI (GPAI) (technology), Deepfakes (concept), Code of Practice on Transparency of AI-generated Content (concept), European Union (location)"
classification: "reference"
content_hash: "sha256:48cda069c6afe2e42f715ee6d96b89eab7e1dbc34aaffd1f9ad7ed29e8df889e"
acp_version: "0.2"
token_counts_approximate: 387
visibility: public
agent_accessible: true
status: "final"
---

# EU AI Act enforcement began August 2 - the one input that did not get cheaper

From 2 August 2026, the European Commission’s AI Office, together with national authorities, will begin enforcing the Artificial Intelligence (AI) Act. On the same date, new transparency rules will start to apply, requiring certain AI systems to tell users when they are interacting with AI and when content has been generated or altered by it. Under the new rules, chatbots and other interactive AI systems will have to tell users they are dealing with AI, not a human. Deepfakes (images, videos, or audio that have been edited or generated using AI) will have to be labelled. AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily. The measures are intended to reduce deception and manipulation and help people make informed choices. They also give businesses clearer obligations and a practical way to show compliance. The Commission published a first list of more than 180 organisations that have signed the Code of Practice on transparency of AI-generated content that operationalises the rules on transparency of AI-generated content. Read the full press release . Read more about the Enforcement of the AI Act and the: AI Act complaints tool AI Act Whistleblower Tool Complaints channel for downstream providers using general-purpose AI models Find more information about: Guidelines on Transparency of AI-generated Content General-Purpose AI (GPAI) Code of Practice Guidelines for providers of GPAI models Guidelines on prohibited AI practices Last update 31 July 2026 Print as PDF