---
title: "The Footprint: Black Sneaker History"
url: https://stacklist.com/card/d70da29a-9e7c-4c1e-9ebf-e0d96b6e61c6
source_url: "https://www.themany.com/projects/the-footprint"
stack: https://stacklist.com/c/business/stack/e0d07076-942a-4f5a-bd51-6c69616d84fe
summary: "The Footprint is eBay's social-native docu-series celebrating Black sneaker history across four eras, featuring iconic pioneers like Dapper Dan and Aleali May. The campaign honors the Black originators of sneaker culture who earn less than 5% of the industry's 70 billion dollar annual revenue."
tags: "black-sneaker-history, ebay, docu-series, streetwear, hip-hop, social-media, cultural-heritage"
key_entities: "eBay (organization), Dapper Dan (person), D'Wayne Edwards (person), Aleali May (person), Frank Cooke (person), June Ambrose (person), Va$htie (person), Black sneaker culture (concept), streetwear (concept), Black History Month (event), Black neighborhoods across America (location)"
classification: "analysis"
content_hash: "sha256:6e8f8314e81db3021a1b053926921e32c02709fb4d439c1d6a24aa1267ff451b"
acp_version: "0.2"
token_counts_approximate: 729
visibility: public
agent_accessible: true
status: "final"
---

# The Footprint: Black Sneaker History

A Look at the Sole of Black Sneaker History Services Brand & Creative Strategy Social & Content Strategy Measurement & Analytics Strategy Media & Investment Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Brand Positioning Organic Social Influencer & Creator Paid Media Planning Measurement Strategy Brand Health Analysis Visual Identity & Design TikTok/Reels/Shorts Meta Content Campaign Creative Influencer Management Branded Content Series Documentary Measurement Reporting Social Activations The sneakers industry earns more than 70 billion dollars of revenue each year. Yet the originators of sneaker culture see less than 5% of that revenue. So this Black History Month, eBay, the OG sneaker marketplace, retraced the steps of Black sneaker history and launched, “The Footprint.” Our solution was to create a social-native docu-series. It weaved through four eras of Black influence that gave the sneaker game its footing and featured iconic pioneers such as Dapper Dan, D’Wayne Edwards, Aleali May, and Frank Cooke. We also gave love to some of the most famous sneakers that originated in Black culture. Chapter 1: Building Blocks Before sneakers became a global phenomenon, the culture started on the streets of Black neighborhoods across America. So for Black History Month, the brand that changed sneaker culture forever took a look at where it all began by retracing the steps of Black sneaker history. Chapter 2: Breakthrough Sneakers first gained mainstream appeal as a staple of 80s and 90s hip-hop fashion and the rise of professional basketball as a national pastime. Black creators and athletes led both. Chapter 3: The Takeover In the 2000s, the game got taken to the next level through the rise of social media. Collabs, colorways and a global community gave the culture new life. Chapter 4: Tomorrow The future is being designed today with Black innovators leading the charge. The introduction of new techniques, materials and design are reshaping the possibilities of what a sneaker can be. The Stats The comment section blew up. Streetwear and fashion legends like June Ambrose and Va$htie shared and showed love. And most importantly, our entire community came together to give credit where it was long overdue by honoring The Footprint of Black Sneaker History. Video Views .M+ Reach MM+ Positive Sentiment % Video Playthrough % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry