---
title: "B&T: Discover LA's #EveryoneIsWelcome Campaign"
url: https://stacklist.com/card/d54b6298-2858-459a-9e64-6fe61753d10e
source_url: "https://www.bandt.com.au/?p=1152166"
stack: https://stacklist.com/c/business/stack/3cc23624-48ef-41cb-976c-054220b0218e
summary: "Discover Los Angeles launched #everyoneiswelcome, a multi-million dollar integrated marketing campaign featuring an inspiring video created by the organization's in-house creative team and produced by LA-based agency Mistress. The campaign celebrates LA's diversity with 140 countries represented and 224 languages spoken, showcasing the city's inclusive culture through a visual metaphor of paper planes set to Father John Misty's \"Real Love Baby.\""
tags: "diversity-and-inclusion, marketing-campaign, los-angeles, video-content, social-media, cultural-representation"
key_entities: "Discover Los Angeles (organization), Mistress (organization), Damien Eley (person), Scott Harris (person), Father John Misty (person), Shepard Fairey (person), Layla Shaikely (person), Megan Lawson (person), Jo'Artis Ratti (person), Ernest Wooden Jr. (person), Los Angeles (location), diversity-and-inclusivity (concept), #everyoneiswelcome (event)"
classification: "analysis"
content_hash: "sha256:94453bfd908514f6e1fad83eda479acea57b6071291edb92c14615e233ec6a42"
acp_version: "0.2"
token_counts_approximate: 922
visibility: public
agent_accessible: true
status: "final"
---

# B&T: Discover LA's #EveryoneIsWelcome Campaign

Discover Los Angeles has launched #everyoneiswelcome, a multi-million dollar integrated marketing campaign, to underscore these values. The campaign has launched with an inspiring video, the first film piece created by Discover LA’s in-house creative team and produced by Mistress, an LA-based agency founded by Australian expats Damien Eley and Scott Harris Diversity and inclusivity have always been cornerstones of Los Angeles culture – people from 140 countries who speak over 224 different languages currently call L.A. home, and it is one of only two U.S. cities without a majority population – and this community has consistently rolled out the red carpet for visitors from across the globe. There has never been a more critical time to reinforce these points than now. Discover Los Angeles has launched #everyoneiswelcome, a multi-million dollar integrated marketing campaign, to underscore these values. The campaign will launch with an inspiring video, the first film piece created by Discover L.A’s in-house creative team and produced by L.A. based, Aussie agency Mistress. In a new video released on Discover Los Angeles’ social channels is a visual metaphor of paper planes, embodying patterns emblematic of countries around the world, ‘fly’ into Los Angeles. Set to the soundtrack of Los Angeles-local Father John Misty’s song, “Real Love Baby,” the film takes viewers on a journey through the streets and shores of Los Angeles including 16 locations. The video features cameos from: Layla Shaikely, creator of the #mipsterz (Muslim hipsters) trend, who is seen riding a skateboard. Famed street art by Shepard Fairey (artist who created the iconic Obama ‘Change’ poster). Madonna’s choreographer Megan Lawson and her partner dancer, Jo’Artis Ratti (Big Mijo co-founder of Krump dance). Other people featured were Angelenos plucked off the streets of LA in real-time. “Diversity and inclusivity have always been cornerstones of Los Angeles culture, but there has never been a more crucial time to reinforce these points,” said Ernest Wooden Jr., President and CEO for Discover Los Angeles. “As one of the planet’s most diverse metro areas with residents hailing from 140 countries who speak more than 224 different languages, Los Angeles is uniquely poised to launch such a campaign.” The campaign rolled out digitally from today and will culminate with a surprise activation in early May. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T. Subscribe Add B&T as a preferred source on Google No related posts. TAGGED: Discover Los Angeles Share By Staff Writers Follow: Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence. Latest News Boost Mobile Phones Love Island Australia To Help The Brand Tap Into Cultural Moments Via WiredCo 27/10/2026 The Fuel Agency Builds On Chisholm’s ‘For The Better’ Platform In New Campaign 27/10/2026 Bastion Rebrands Digital Offering To Bastion CX As Catch Design Takes On New Identity 27/10/2026 Greater Bank Brings Everyday Household Objects To Life In New Campaign With It’s Friday 27/10/2026