{"version":"1.0","type":"card","id":"cddb3f13-56a7-4b16-84b3-c05f85bce98f","url":"https://stacklist.com/card/cddb3f13-56a7-4b16-84b3-c05f85bce98f","title":"Deanna Andersen | Operator, Co-Founder","source_url":"https://www.movewithwade.com/about","note":"Deanna built her career in the messy middle where strategy meets execution and conviction has to survive real systems and this page explains the operator edge she brings. Over two decades she has owned P&Ls, led brand and commercial strategy in Fortune 500 environments, and advised boards and founders across the Big 4. \n\nFor investors and founders who need the \"third leg of the stool\" between ambition and execution. After reading this, you'll see exactly why WADE sits where brand, retail, and capital worlds meet.\n","image":{"url":"https://ucarecdn.com/f3046c1d-9c39-46f8-94dc-257d398ff860/","alt":"Deanna Andersen | Operator, Co-Founder","width":1200,"height":630},"stack":{"id":"52845795-ad7f-447e-b297-4fbd681837a4","title":"Who is WADE?","url":"https://stacklist.com/c/business/stack/52845795-ad7f-447e-b297-4fbd681837a4"},"created_at":"2026-05-12T20:57:50.325Z","updated_at":null,"aco":{"summary":"WADE is an advisory firm co-founded by Wendy Salisko and Deanna Andersen that bridges the gaps between brands, retailers, platforms, and investors through operator-level experience. The firm differentiates itself by providing real-world, execution-grounded counsel across P&L management, digital commerce transformation, and capital strategy built on decades of Fortune 500 and enterprise experience.","tags":["advisory","brand-strategy","retail","operators","capital-allocation","digital-commerce","go-to-market"],"key_entities":[{"name":"Wendy Salisko","type":"person","confidence":1},{"name":"Deanna Andersen","type":"person","confidence":1},{"name":"WADE","type":"organization","confidence":1},{"name":"Amazon","type":"organization","confidence":0.85},{"name":"Digital Commerce Transformation","type":"concept","confidence":0.9},{"name":"Operator-Advisory Model","type":"concept","confidence":0.85},{"name":"Big 4","type":"organization","confidence":0.75}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-05-12T06:35:34.142Z"},"token_counts":{"approximate":1213,"cl100k":988},"content_hash":"sha256:98825c78a200f5a46af59533186b8f16c90c4efc842e92b25488ec253a326985","acp_version":"0.2","body_available":true,"body_tokens":1213,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/cddb3f13-56a7-4b16-84b3-c05f85bce98f.json","html":"https://stacklist.com/card/cddb3f13-56a7-4b16-84b3-c05f85bce98f","md":"/api/public/card/cddb3f13-56a7-4b16-84b3-c05f85bce98f.md","stack_json":"/api/public/stack/52845795-ad7f-447e-b297-4fbd681837a4.json"}}