--- title: "Rewriting the CHRO Role for Perpetual Transformation" url: https://stacklist.com/card/ca1a013e-548d-4ff9-88fa-0be96ad8dc69 source_url: "https://www.strategyand.pwc.com/de/en/functions/organisational-strategy/rewriting-the-chro-role.html" stack: https://stacklist.com/c/business/stack/66ec886c-8ab8-4de0-90db-5ef78a982bc3 summary: "Rewriting the CHRO Role for Perpetual Transformation discusses how companies must adapt their organizational structures and corporate culture to align with strategic goals in volatile market conditions. Strategy& provides consulting expertise in transformation orchestration, operating model design, and change management to help organizations successfully implement sustainable organizational change." tags: "chro-transformation, organization-strategy, change-management, corporate-culture, operating-model, talent-management" key_entities: "Strategy& (organization), OrgDNA (concept), operating-model (concept), change-management (concept), Covid-19 pandemic (event), ESG-criteria (concept), ERP-cloud-transformations (technology)" classification: "reference" content_hash: "sha256:f92d0775089602933f2bcd3003d1f95788eb130859dde94b2dd9f7fb3ec6ac7e" acp_version: "0.2" token_counts_approximate: 5675 visibility: public agent_accessible: true status: "final" --- # Rewriting the CHRO Role for Perpetual Transformation Back About Strategy& About Strategy& Back About Strategy& Company Back About Strategy& Contact Back About Strategy& Press and media Back About Strategy& Our team Back About Strategy& Sustainability Back About Strategy& Diversity, equity and inclusion Back About Strategy& History Back About Strategy& Alumni Back About Strategy& Subscribe Back Industries Industries Back Industries Aerospace and defense Back Industries Automotive Back Industries Deals and private equity Back Industries Energy, utilities and resources Back Industries Financial services Back Industries Industrials Back Industries Pharma life sciences Back Industries Public sector Back Industries Retail and consumer goods Back Industries Telecommunications, media and technology Back Industries Transport Back Expertise Expertise Back Expertise Capabilities-Driven Strategy + Growth Back Expertise Customer strategy Back Expertise Digital and technology strategy Back Expertise Operations strategy Back Expertise Organization strategy and transformation Back Expertise Performance and restructuring Back Expertise Reinvention Back Expertise Sustainability strategy Back Publications Publications Back Careers Careers Back Contact Contact Loading results No match found View all results Organization strategy and transformation We optimize organizational structures and processes with regard to the strategic goals of a company and consider corporate culture as a success factor in order to manage organizational change processes sustainably Agenda Introduction Service offering Publications Client results Contact More Agenda Introduction Service offering Publications Client results Contact Aligning strategy and culture with the operating model Time and again, companies have to adapt to new market conditions. External events such as the Covid-19 pandemic can trigger internal change processes, new competitors can attack a company’s business model, or innovative technologies can require changes to established processes. There are also additional challenges to consider, such as mandatory compliance with ESG criteria or the increasing war for talents. If companies fail to manage the responses to such developments at the top management level and reflect them throughout the company with a targeted organization strategy, the entire business can be at risk. To survive in this volatile competitive environment, companies need a holistic, strategy-based approach to optimizing their operating model, structure, and corporate culture. Apart from the targeted selection and training of competent employees, this includes enterprise resource planning geared to sustainable growth. When implementing these measures, it is essential to align structures, processes, and decision-makers. Our expert teams have in-depth methodological proficiency, a wealth of experience, and the required change management skills to support our clients in this process. First, we identify a company’s strategic goals and assess the extent to which its individual corporate culture, which we call “OrgDNA”, supports the fulfillment of those goals. For the successful realignment of the organization and its functional strategy, we then define and implement specific changes: from cost transformation to personnel recruitment and training to the further development of the individual corporate culture. Our consulting expertise for organization strategy and transformation Transformation orchestration and management We support critical transformations from strategy to execution: We develop strategies for ERP / cloud transformations, new business models and cost programs. We use corporate culture as an effective lever to successfully embed transformations throughout the organization and actively involve employees. In addition, we help C-level teams to successfully shape organizational change. Operating model analysis and design Our team is leading in organizational diagnostics for entire companies, business units or departments. We support you in the areas of governance, process and performance management and the digital, product-centric, agile or sustainable transformation of business models. Value-based turnaround Whether growth or turnaround - we support you in volatile economic conditions and are experts in cost efficiency, strategic and operational repositioning, cost transformation programs as well as complex, functional processes such as market entry, marketing, innovation, and R&D strategies, as well as  Fit for Growth . People excellence and corporate culture Whether it is HR and talent strategy or workforce transformation, we work closely with personnel managers to align the CHRO agenda with current HR challenges and support you in the areas of culture change, change management, organizational development or future of work. Client results Cost transformation program and competitive differentiation for a consumer goods company A global consumer goods company was struggling with declining sales growth, falling market share, and shrinking margins. Our mission was to save more than a billion euros within three years, streamline structures, accelerate processes, and identify potential growth areas for investment. To achieve this, we optimized the operating model and specifically cut costs, for example by standardizing processes and reducing organizational complexity. At the same time, we identified suitable business areas for investment. As a result, the company was able to cut its costs as planned and continue its ambitious growth path. Location and HR strategy for a global technology company After a period of strong growth, a global technology leader had to solve several challenges: Competition for digital talent, new work models following the Covid-19 pandemic, and high cost pressure in key locations. We were tasked to develop a location and people strategy that would both attract and retain talent and reduce costs.  First, we identified the future needs of new employees and analyzed potential locations. We then developed a human resources strategy tailored to the needs of the company. Together with the client, we laid the foundation for a transformation process toward a modern employer and helped the client achieve sustainable growth. Process optimization and growth strategy for an industrial services provider A medium-sized company in the industrial services sector had internal efficiency issues and wanted to grow at the same time. To boost its profitability and improve the effectiveness and efficiency of its processes, we applied our  Fit for Growth  approach to all service functions (including HR, finance, purchasing, IT, sales, and marketing). As a basis, we developed a vision for each service function and identified optimization levers. We then implemented these and, among other things, harmonized end-to-end processes, bundled service activities across countries and strengthened the client’s global management capability. With this program and the future-proof positioning of its service functions, our client was able to realize its functional growth strategy. 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