---
title: "Packaging for Seth Rogen’s Cannabis Brand Houseplant"
url: https://stacklist.com/card/c9dc9fe8-19c9-4cc7-90ef-7de9d6f484d8
source_url: "https://thedsgnblog.com/Packaging-for-Seth-Rogen-s-Cannabis-Brand-Houseplant-by-MA-MA"
stack: https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c
summary: "Houseplant, Seth Rogen's cannabis brand, underwent a packaging redesign by MA-MA and Pràctica for its U.S. market launch, featuring a custom typeface, unified illustration system, and brighter color palette. The sustainable design includes recyclable stackable tin jars, eco-foam inserts, and a simple drawer-style structural packaging system with cardstock label wraps."
tags: "packaging-design, cannabis-branding, houseplant, sustainable-packaging, typography, product-design, identity-design"
key_entities: "Seth Rogen (person), Houseplant (organization), MA-MA (organization), Pràctica (organization), Tipografies (organization), Dani Avila (person), Sanam Salek (person), Laylee Salek (person), New York City (location), The Design Blog (organization), sustainable packaging (concept)"
classification: "reference"
content_hash: "sha256:d29e48f086366849709dfb6db20ad301c476725d5cbc59fc4ad8318dc9b0f1fe"
acp_version: "0.2"
token_counts_approximate: 935
visibility: public
agent_accessible: true
status: "final"
---

# Packaging for Seth Rogen’s Cannabis Brand Houseplant

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work PACKAGING Packaging for Seth Rogen’s Cannabis Brand Houseplant by MA-MA Packaging redesign for Houseplant , a cannabis brand founded by Seth Rogen for its launch into the U.S. market (originally from Canada). Taking Houseplant’s existing logotype and symbol as the starting point, MA-MA (in collaboration with Pràctica ) developed a typographic and illustration system that helped unify and revamp the brand’s new wide range of products and overall communications. The redesign includes the introduction of a wider typographic system with a custom typeface that is based on the original logotype, a unifying illustration system that helps represent the forms of the products packaged within, and a fresher color palette with brighter hues to convey the vibrancy of the company. The structural packaging itself maintains a simple design; a solid colored drawer system, in which the complimenting color is featured within the typography, line illustration, pull tab, and eco-foam within. In line with the company’s goal to be more sustainable, we also designed a series of recyclable tin ‘jars’ to house the cannabis goods, as well as, tin cases for pre-roll joints. The ‘jars’ have been designed such that they can stack like legos, acting as a collectible and reusable keepsake. In efforts to keep the packaging as sustainable and with as little waste as possible, we designed a simple label wrap for the tins made out of cardstock paper with printed graphics. Photo courtesy of Airbnb CREDITS Structural Packaging Design: MA-MA Product Design for Tin Jars and Pre-Roll: MA-MA Identity and Packaging System Design: Pràctica Typeface Creative Direction: Pràctica Typeface Design and Production: Tipografies Animations and 3D Renders: Dani Avila Copyright @ MA-MA ABOUT MA-MA Multi-disciplinary design studio based in New York City. MA-MA practices within a wide range of scales of design, offering services in architectural design, scenography, furniture, and product design. The studio was founded by Sanam Salek and Laylee Salek.  Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO