---
title: "Tobias Lütke - CEO of Shopify | LinkedIn"
url: https://stacklist.com/card/c874ee47-65c0-494b-9b19-a2ef38064655
source_url: "https://ca.linkedin.com/in/tobiaslutke"
stack: https://stacklist.com/c/events/stack/3d5752c5-a704-45a2-aec7-986bbbc88f78
summary: "Tobias Lütke's LinkedIn profile highlights his role as CEO and co-founder of Shopify, the leading e-commerce shopping cart platform, along with his contributions to Ruby on Rails and open source projects like Liquid and Active Merchant. The profile also features his recent activity posts about Shopify's Sidekick product, patent troll defense, and unconventional hiring practices."
tags: "shopify, tobias-lütke, e-commerce, linkedin-profile, ceo, ruby-on-rails, open-source"
key_entities: "Tobias Lütke (person), Shopify (organization), LinkedIn (organization), Ruby on Rails (technology), Liquid (technology), Active Merchant (technology), Ottawa, Ontario, Canada (location), e-commerce (concept), open-source (concept), Jess Hertz (person), Frank B. (person)"
classification: "reference"
content_hash: "sha256:65d7a004565fc42b4636b782c81c6eab384694551a2807ccc000d5045e50cff1"
acp_version: "0.2"
token_counts_approximate: 9055
visibility: public
agent_accessible: true
status: "final"
---

# Tobias Lütke - CEO of Shopify | LinkedIn

Sign in to view Tobias’ full profile Tobias can introduce you to 10+ people at Shopify Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Tobias Lütke Sign in to view Tobias’ full profile Tobias can introduce you to 10+ people at Shopify Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . CEO, Shopify Ottawa, Ontario, Canada Contact Info Sign in to view Tobias’ full profile Tobias can introduce you to 10+ people at Shopify Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 56K followers 375 connections See your mutual connections View mutual connections with Tobias Tobias can introduce you to 10+ people at Shopify Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Tobias’ full profile Tobias can introduce you to 10+ people at Shopify Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Shopify Report this profile About Tobias Lütke is CEO and co-founder of Shopify, the marquee shopping cart system of the e-commerce industry. As a programmer Tobi has served on the core team of the Ruby on Rails framework and has created many popular open source libraries such as the Typo weblog engine, Liquid and Active Merchant. Specialties: Technology, Open Source, Crowd Sourcing Activity 56K followers Posts Comments Reactions No more previous content Tobias Lütke Tobias Lütke 2y Report this post Tobias Lütke shared this Extremely excited to announce our work on Sidekick. We believe that all entrepreneurs are heroes. Helping you reach for independence is what we work for every day. And everyone who grew up reading comic books knows: every hero need a sidekick. public_profile__posts 1,460 156 Comments Copy LinkedIn Facebook X Tobias Lütke Tobias Lütke 2y Report this post Tobias Lütke shared this Shopify vs. Patent Trolls: Defending Entrepreneurs and Innovation Shopify vs. Patent Trolls: Defending Entrepreneurs and Innovation Jess Hertz 97 13 Comments Copy LinkedIn Facebook X Tobias Lütke Tobias Lütke 3y Report this post Tobias Lütke shared this Frank B. Frank B. 3y Tobias Lütke shared this Unconventional greatness and mastery is not tied to, or guaranteed by, a conventional degree, title, or qualification. Unconventionally, Shopify has always recognised that. The world’s best beyond our core disciplines have always been welcomed to join Shopify, including chess grandmasters, Reddit influencers, top athletes, and pro gamers. Unconventionally, the Shopify careers site now has a VIP Access gateway to make that even clearer. Candidates with world-class skills and globally-unrivaled expertise can now be fast-tracked without making an application to a defined role. We replaced a traditional application form with the opportunity to ‘get sourced’ instead. Unconventionally, the copy line ‘Can we slide into your DMs?’ was written by the dev on the team; a team of 3 people yolo-shipped the VIP Access page concept and content during a 2-day team event. https://lnkd.in/es2uiRRQ Careers, Internships, and Jobs at Shopify | Shopify Careers Careers, Internships, and Jobs at Shopify | Shopify Careers 202 20 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Tobias Lütke commented on a post 1y Love it Tobias Lütke replied to a comment 2y There has been a huge trend reversal since 2019 Tobias Lütke commented on a post 3y Thank you for using the opportunity and building something. It’s too rare. Proud of you. No more previous content Tobias Lütke liked this Report this post Tobias Lütke liked this Liam Fuller Liam Fuller 1y Tobias Lütke liked this Summer as a 17-year-old is supposed to be about girls and parties, right? Wrong. Summers are meant for building a Shopify app that will change how brands acquire and sell to customers, with two lads you met just under 5 weeks ago. And to solve a problem you've seen affecting how young people shop online As a young adult, free shipping is really important to me but reaching the €100-120 threshold on my favorite brands isn't always easy, so what do I do? I ask my friends in the group-chat if they want something. But the back-and-forth of figuring out what everyone wants in the group is pretty frustrating and turns into an absolute mess. So... 289 emails, 26 customer discovery calls, and 1 networking event later... We've built CartShare – a Shopify app that allows merchants to let their shoppers easily create a shareable cart with friends and family in just a few simple clicks - allowing friends to add into the same basket as you and browse on the same store as you in REAL TIME. CartShare increases AOV, reduces your CAC, and cuts cart abandonment by creating FOMO within your customers' friend groups for reaching free shipping and group discounts. Eager for to learn more? or Be part of our pilot merchant test group? See the first link in the description. public_profile__reactions 404 63 Comments Copy LinkedIn Facebook X Tobias Lütke liked this Report this post Tobias Lütke liked this Jess Hertz Jess Hertz 2y Tobias Lütke liked this Today, Shopify filed a motion in the United States District Court for the Western District of Texas requesting that the Court compel the disclosure of third-party interests in an ongoing patent troll case against us. Shopify entrepreneurs are builders and innovators. Patent trolls stifle that innovation, burying hard-working entrepreneurs in piles of legal paperwork. They quietly orchestrate hundreds of patent litigation cases every year, with no accountability. In many cases, we don’t know who’s funding these lawsuits. We are no longer willing to accept this as the status quo. Litigants and judges need – and deserve – to know who they’re litigating against. Read more in my article. Shopify vs. Patent Trolls: Defending Entrepreneurs and Innovation Shopify vs. Patent Trolls: Defending Entrepreneurs and Innovation Jess Hertz 882 36 Comments Copy LinkedIn Facebook X Tobias Lütke liked this Report this post Tobias Lütke liked this Andrew Bernstein Andrew Bernstein 3y Tobias Lütke liked this It's storytime—and this one's about #Shopify and about how #kindness still exists. It also helps define what a "good" partnership can look like in today's complicated world for a #smallbusiness like ours. For context, Kinder Beauty does all of our banking with #SVB . Needless to say, this has not been the greatest week. The talented Tiffany Tekula has been working tirelessly alongside me to make sure our financial/banking future is secure and that, most urgently, there is no disruption to payroll for our small, hard-working team. Despite everything we'd been promised during this SVB transition, we have not yet had access to our funds all week. We show an accurate bank balance, but every time we try to issue a payment or wire out of that balance, the transaction fails. Our deadline to fund Justworks for the current payroll period (i.e. for payroll that is scheduled to distribute to the team tomorrow) was 1 pm EST today. We found out early this morning, that our latest attempt to wire the funds for payroll to Justworks failed for unknown reasons. After some scrambling trying to come up with a plan to take care of my employees, I faced the very real possibility that for the first time in four years, we were going to miss payroll. Then, at about 11:30 am EST, I remembered receiving an email from Kaz Nejatian , Shopify 's COO, earlier this week in which he graciously offered to help Shopify customers who use SVB and who may run into issues making payroll as a result. Let me be clear, Kinder Beauty is most definitely not Shopify's top customer. We're not their smallest partner, either. But reaching out to Kaz for help, with a little over an hour remaining to fund payroll, felt like a last-ditch effort unlikely to amount to much. In my email to Kaz, I matter-of-factly explained the situation and asked if there was anything Shopify could do to help us. When I tell you Kaz responded within one minute, I’m not exaggerating. His response? "Send us wire info ASAP please. [to his teammate, on copy] let's get money to Andrew and Tiffany ASAP." After some back-and-forth between us, Shopify, and Justworks, Shopify made sure our payroll was covered, all within an hour of when I initially emailed Kaz. As a result, I did not have to tell my team this morning that they weren’t getting paid tomorrow. Also, as a result, I'm reminded that kindness still exists in the world. It’s hard being a small business. Every day we face a new challenge. This particular challenge, dealing with the fallout of our bank defaulting, was particularly rough. But with friends and partners like the team at Shopify , I'm confident that whatever arises, we got this. On behalf of myself and my small team, thank you Shopify team for being a better partner to us than we could have ever hoped for or expected. cc Alicia Bernstein Winnie Hefner Gina Shpigel Tiffany Tekula Brandon Vientos Kristin Hill Monique Seitz-Davis Jessica Kohler Sarah B. 1,633 48 Comments Copy LinkedIn Facebook X Tobias Lütke reacted on this Report this post Tobias Lütke reacted on this Frank B. Frank B. 3y Tobias Lütke reacted on this Unconventional greatness and mastery is not tied to, or guaranteed by, a conventional degree, title, or qualification. Unconventionally, Shopify has always recognised that. The world’s best beyond our core disciplines have always been welcomed to join Shopify, including chess grandmasters, Reddit influencers, top athletes, and pro gamers. Unconventionally, the Shopify careers site now has a VIP Access gateway to make that even clearer. Candidates with world-class skills and globally-unrivaled expertise can now be fast-tracked without making an application to a defined role. We replaced a traditional application form with the opportunity to ‘get sourced’ instead. Unconventionally, the copy line ‘Can we slide into your DMs?’ was written by the dev on the team; a team of 3 people yolo-shipped the VIP Access page concept and content during a 2-day team event. https://lnkd.in/es2uiRRQ Careers, Internships, and Jobs at Shopify | Shopify Careers Careers, Internships, and Jobs at Shopify | Shopify Careers 202 20 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 See all activities Experience *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> CEO *]:mb-0 not-first-middot leading-[1.75]"> Shopify *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> Apr 2008 - Present 18 years 2 months Languages *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> German *]:mb-0">- *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> English *]:mb-0">- *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> View Tobias’ full profile See who you know in common Get introduced Contact Tobias directly Join to view full profile Other similar profiles Kumail Naqvi Kumail Naqvi Kumail Solutions 4 followers Canada View Profile John Ross John Ross Ross MicroSystems 48 followers New Hamburg, ON View Profile Terry Tang Terry Tang WiseCleaner.com 90 followers Beijing, China View Profile Leo Henning Leo Henning Henning Solutions 309 followers Toronto, ON View Profile Benjamin Crudo Benjamin Crudo diff 12K followers Montreal, QC View Profile Bruce Lewis Bruce Lewis Cornerstone Software Solutions 178 followers Vancouver, BC View Profile tou kruy tou kruy KWI 29 followers Toronto, ON View Profile Kourosh Salehi Kourosh Salehi Cyrux Smart Solutions Inc. 140 followers Newmarket, ON View Profile Miguel Cepero Miguel Cepero Voxel Farm Inc 625 followers Brossard, QC View Profile Ivan Paramonau Ivan Paramonau Itteco 293 followers Canada View Profile Explore more posts Erik Chen Tenten | AI & Business • 2K followers Shopify’s Winter '26 Editions release marks a significant paradigm shift for e-commerce infrastructure. The new developer tools introduced at Shopify.dev 2026 not only lower the barrier to entry for complex storefronts but fundamentally increase conversion capabilities for enterprise merchants. For agencies and CTOs, adapting to these new APIs is the top priority this quarter. How is your team leveraging the new stack? 📈🛍️ 3 Aidan Foster Drupal • 2K followers 💡 Designers now build. Front-end Developers orchestrate. This isn't a prediction—it's happening right now in Toronto's most innovative agencies. At our last AI / Drupal Toronto, Pierre Marcel revealed the workflow shift that's tripling team output without adding headcount. The old model is breaking: Traditional handoffs between design and development create bottlenecks. The new model? Complete role transformation. ✅ Designers work directly in Figma with tokens and variables ✅ AI generates spec docs straight from Figma links (via MCP) ✅ The team reviews and refines those specs ✅ AI builds the front-end components ✅ Developers become strategic conductors, only performing the cleanup The timing of Pierre's talk couldn't be better Schema by Figma just launched, specifically engineered for these AI-powered workflows. Why this matters for your team: 💬 Workflow changes like this are productivity multipliers... Not through grinding harder, but by fundamentally reimagining who does what. The transformation isn't coming—it's here. The only question is whether you'll lead it or chase it. Big thanks to Pierre Marcel for sharing insights with our community. 🎯 What you to think about how web team role are evolving? #AI #Figma #WebDesign 46 3 Comments Toke Lund Enterspeed • 7K followers I spy a commerce shift: From Composable to Shopify. Over the past five years many agencies and software vendors – Enterspeed included – have been advocating composable. But in the past year I’ve seen a significant shift back toward Shopify. Despite all the good intentions and clear benefits, it now seems like project overruns, bad experiences, and the massive AI wave have pushed organisations back to basics. At the moment, many of our conversations are with enterprises who “just” want a Shopify setup – one that can handle the core needs and evolve quickly and efficiently into the new AI reality. But, of course, that introduces other concerns. Because how do you automatically update (often multiple) Shopify shops, especially with all the requirements of ingesting data into Shopify? Don’t worry – we’ve got you covered 😇 Enterspeed can help you distribute data across multiple shops and make sure variants, languages, currencies, bulk imports, and incremental updates are taken into consideration – minimising manual work and helping you stay focused on what matters. This isn’t (entirely) about bragging about my team or our latest innovation. Promise! But I really want to highlight this interesting trend. Even enterprises are starting to realise they’re not all that special and could actually go with a strong standard platform like Shopify if they make a couple of smart business decisions. Shopify is accelerating new areas such as AI, MCP, and A2A with big players like ChatGPT, so it makes sense for enterprises to enter these playing fields alongside the biggest innovator in the commerce market. Winning tomorrow might be more important than being special 🙂 50 15 Comments Sandy Jeong Shopify • 3K followers It's no secret that Shopify is leading the way as an AI-native company. Every person that works at Shopify uses AI reflexively. How did this happen? I've worked at big companies before and have never seen thousands of people change their ways of working on a dime like we've seen here at Shopify. It comes down to four things: 1. An incredibly clear remit in the form of our CEO's now infamous memo, stating that reflexive AI usage is now a baseline expectation at Shopify. 2. Teeth to the remit by way of AI usage becoming part of our performance reviews. 3. Access to all the tooling & infrastructure we need to be successful. I'd call it an embarrassment of riches when it comes to access to AI models and tools. 4. A whole bunch of high-agency people working in a culture of "yes" where wins & failures are celebrated as part of the creative process. The result has been staggering. We're all using AI reflexively to make our day-to-day work easier and more interesting. We've created tools and shortcuts that are saving us real time and money. I think of it like giving my kids an art project. You give them confidence that they are artists, arm them with paint & brushes, give them a blank canvas—and then see what they create. Shopify didn't put roadblocks up along the way, and the result was a pure unleashing of creativity and innovation. What are you doing to help your company become AI reflexive? 298 16 Comments Michal Májský Digismoothie • 2K followers 🛠️ Shopify’s Tech Stack revealed! Two weeks ago at the Shopify conference in Toronto, I mentioned to my colleagues how I wish Shopify shared more about what’s happening under the hood on the technical side. As if on cue, ByteByteGo just published deep dive into Shopify’s architecture: 🔗 https://lnkd.in/eiWz5P6Y Here are a few things that stood out to me: 1️⃣ Codebase structured as a "modular monolith" 2️⃣ Ruby still remains the main backend language 3️⃣ MySQL is used as the primary database 4️⃣ Shifted from database shards to Pods — fully isolated "slices of Shopify", each with its own MySQL, Redis, and Memcached 5️⃣ Storefront search uses embeddings (text + image) instead of keyword matching 6️⃣ Infrastructure runs on Google Kubernetes 11 1 Comment Chad Fisher Ambaum • 2K followers Setting up B2B Companies on Shopify Plus (Chapter 1) Since Ambaum supports so many B2B and automotive companies, this post is the first in a series dedicated to B2B. Enabling B2B features on Shopify Plus is the easy part. If your business is ready to transition from spreadsheets, emails and faxes (crazy right?), then getting started with B2B on Shopify is the right move. One of the first things you need to do is set up the companies you do business with. If you only have a handful of B2B companies this is easy, but what if you have thousands? One option is to upload the information via CSV file or use a tool like Matrixify to create the following: 🔸 Company Location 🔸 Company Address 🔸 Primary Contact 🔸 Assign Price Catalog Another major issue is you need to associate any existing users already in Shopify, this is important for maintaining your data integrity. You don’t want to end up with a lot of duplicate data, spend the time up front getting everything in clean. Also make sure your store is set up for new Shopify users, you may need to update the “my account page templates” or other theme pages if you are still using the legacy users setting. 7 🏃 Brent W Peterson Content Cucumber • 32K followers Shopify's Sprint vs. Commerce's Strategic Pivot After analyzing both Q2 2025 earnings reports, we see two companies at different strategic moments. Shopify accelerates with 31% growth and $2.7B revenue Commerce (formerly BigCommerce) makes a bold strategic pivot with its fresh rebrand. Growth Trajectories: Speed vs. Foundation Shopify's Current Momentum: Revenue: $2.7B (+31% YoY) accelerating from 27% in Q1 GMV: $88B (+31% YoY) up from 23% in Q1 Nine consecutive quarters of 25%+ growth Commerce's Strategic Reset: Revenue: $84.4M (+3% YoY) - steady during transformation ARR: $355M (+3% YoY) maintaining stability ARPA +9% YoY showing improving customer value The numbers reflect different execution stages. Shopify operates from strength while Commerce rebuilds for future acceleration. Present vs. Future Shopify's AI Leadership: Catalog API for real-time product access Universal Cart for cross-merchant shopping Checkout Kit deployed with Microsoft Copilot Sidekick delivering business insights Commerce's Unified Vision: The rebrand integrates BigCommerce + Feedonomics + Makeswift, positioning for agentic commerce where data optimization becomes critical. Smart partnerships with Perplexity, PROS, and Google Cloud expand capabilities. Scale vs. Specialization Shopify's Broad Dominance: Europe GMV +42% outpacing local markets 4-5x Enterprise wins: Starbucks, Canada Goose Triple-digit B2B growth Commerce's Focused Strategy: Dedicated B2B, B2C, SMB sales teams Feedonomics creating unique data advantages Self-serve products launching 4Q25/1H26 The Timeline Challenge Commerce explicitly targets growth acceleration in 1H26 as transformation takes effect. Key catalysts include self-serve Feedonomics, Makeswift integration, and AI-optimized features. Critical Assessment Commerce's rebrand shows genuine strategic thinking about AI commerce futures. Their data-centric approach could prove prescient as AI agents need sophisticated product optimization. The challenge? Executing while maintaining momentum. At 3% growth, they have limited transformation runway. The Bottom Line Commerce deserves credit for bold strategic moves recognizing market shifts. They're betting data orchestration becomes more valuable than platform breadth A reasonable thesis worth monitoring. However, timing matters. Shopify's acceleration creates pressure making Commerce's timeline critical. Can they execute fast enough to reclaim growth momentum? Commerce tackles complexity but needs simple solutions driving measurable growth. The next four quarters determine whether their strategic bet pays off or Shopify extends its lead. This isn't failure vs. success it's different approaches in evolving markets. Commerce deserves time to prove their thesis, but the clock is ticking. I am off to eTail™ today and it will be interesting to get on the ground perspectives 30 5 Comments Jonathan Kennedy app store research • 10K followers Best sources of Shopify app ideas - Any feature/function that Shopify invests in - there’s opportunity for nimble, focused + entrepreneurial teams to dive deeper into problems and benefit from Shopify educating the market. Except for checkout stuff.. I’d stay away from what Shopify is world class at and where they make most of their revenue. - Any mid market app in the 10k-100k/month range that gets acquired. The acquisition often signals an exit of the founder, their energy, spirit and imminent degradation of support quality - 97% of the time. This presents very good opportunities to take market share as a new and entrepreneurial player. - AI Summaries of customer reviews of specific apps or across entire app categories, can raise hints and ideas for good feature ideas or differentiators in that category. - My favourite > actually meeting/interviewing brand operators you’d love to be building for before you build - over the phone or in person. - Run an agency or freelance business and serve dozens, hundreds of brands to identify patterns and pain points that can be solved with apps. - I like the Whop app marketplace for innovative marketing app ideas that can be applied to the Shopify world. - Look beyond Shopify to other ecommerce app marketplaces that are in their early years - Klaviyo, Recharge, Triple Whale, Gorgias and Yotpo all have nascient app stores. You can build for them or map good app ideas back to the broader marketplace. Where did you get inspiration for your Shopify app idea? #shopify 51 12 Comments Carlos Caneja britecode • 2K followers The Hidden Costs of Shopify (Before Plus) Shopify’s base pricing may seem simple, but there are a few not-so-obvious fees to watch out for: 💳 Card processing rates (2.7%–2.9%) 📦 Live shipping rates – not included on basic plans unless you pay annually 💰 Limited flexibility with payment gateways – Shopify wants you to use theirs 📈 And unless you’re doing $1M+ annually, don’t expect rate negotiations Meanwhile, WooCommerce lets you control everything—with fewer hidden costs and more freedom to scale on your terms. Ep 6> Listen to full podcast https://brightcommerce.io/ We offer a complete digital solution with high-performance hosting, innovative development, creative design, effective marketing, and ongoing support and maintenance—all under one roof >> britecode.io #Ecommerce #WooCommerce #Shopify #HiddenFees #OnlineStore 2 2 Comments Listen to full podcast https://brightcommerce.io/ We offer a complete digital solution with high-performance hosting, innovative development, creative design, effective marketing, and ongoing support and maintenance—all under one roof >> britecode.io #Ecommerce #WooCommerce #Shopify #HiddenFees #OnlineStore" aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQG7bz1WkkZlsw/feedshare-thumbnail_720_1280/B4EZfb3UBFHYA4-/0/1751740406906?e=2147483647&v=beta&t=i1ovc2k21b27CHJmYB_48hEIVnoOhyi4pGvnAmOhofo"> Eric Rafat FoundersBeta • 10K followers Shopify (plus so many other successful companies) didn't go through YC or any accelerator for that matter. Built and scale right here in Canada. Instead of these gatherings in Toronto to "get support with application", let's start encouraging the next gen to build real businesses in Canada. 🇨🇦 A wise founder once, said "The biggest mistake people make is that they make getting into YC or any accelerator the goal. The goal is not to get in, the goal is to build a successful company. The best way to get into YC is to not need YC in the first place." When are we going to put Canada first? Canada needs your talent more than ever. Let's go! 34 11 Comments Michael Hixson EcommGrowthStrategies • 2K followers I’ve been building Shopify stores hands‑on since 2006, and the single lesson that keeps paying off: modular development saves time and scales revenue. When you design themes and apps as interchangeable pieces, launches, A/B tests, and pivots become predictable — not painful. Why modularity matters for your Shopify store: 1. Faster experiments: swap components to test new promos or layouts without a full redeploy. 2. Lower maintenance costs: isolate bugs to a single module instead of hunting through monolithic code. 3. Smoother launches: reuse proven blocks to cut time-to-market for new collections. Quick implementation tips: • Use feature flags to toggle experiments without deploys. • Create a design-token system for consistent styling across components. • Keep apps thin and focused so they can be replaced independently. A practical benchmark: stores built with modular patterns cut development friction by up to 40% and accelerate test cadence — so traffic-driven experiments deliver clearer wins faster. If you want a modular checklist tailored to your stack, visit https://wix.to/WfYvvSa and let’s talk about making your next experiment painless. #Shopify #Ecommerce #GrowthStrategy 3 Taha Salah Shopify • 5K followers Today We Launch Shopify's Yozo.ai Full Omnichannel Growth Agent. Engineered for Scalable and Effortless Cross-Channel Customer Communication & Reactivation. A few months ago, we were deep in the trenches with a handful of brands, trying to understand one thing: “How do we help Shopify stores grow without agencies, without chaos, and without burning time on tools that all do half the job?” We kept hearing the same story >> great products, great teams… but no time to run email, WhatsApp, and SMS in a way that actually moves revenue. So we built Yozo differently. ❌Not another automation tool. ❌Not another dashboard. ✅An intelligent agent that does the work, learns, adapts, and drives real top-line growth. And the results hit faster than any of us expected. 🔥 In the first month alone, multiple brands using Yozo saw a 20%+ increase in top-line sales. ❌Not vanity metrics. 💵Actual revenue. Driven by omnichannel flows, agent-driven WhatsApp follow-ups, smarter email sequences, and timely SMS nudges held together by a single brain, not three disconnected tools. This is the part I’m proud of: Yozo doesn’t replace marketers. It removes the bottlenecks so marketers and founders can finally scale. Email, WhatsApp, and SMS now work as one system: -Unified customer understanding -Unified messaging -Unified performance insights -Unified action …all from one agent that improves with every send, every click, every purchase. We are now officially launching kind of a full product. But honestly, it feels more like the beginning of a new chapter, one where any Shopify brand, big or small, can grow without drowning in complexity. If you’re curious how an AI agent can push your store’s revenue by 20%+ in the first month… Happy to walk you through what we built and how it works. Comment "Yozo" and i will send you an invite to install the agent on your store. 96 4 Comments > great products, great teams… but no time to run email, WhatsApp, and SMS in a way that actually moves revenue. So we built Yozo differently. ❌Not another automation tool. ❌Not another dashboard. ✅An intelligent agent that does the work, learns, adapts, and drives real top-line growth. And the results hit faster than any of us expected. 🔥 In the first month alone, multiple brands using Yozo saw a 20%+ increase in top-line sales. ❌Not vanity metrics. 💵Actual revenue. Driven by omnichannel flows, agent-driven WhatsApp follow-ups, smarter email sequences, and timely SMS nudges held together by a single brain, not three disconnected tools. This is the part I’m proud of: Yozo doesn’t replace marketers. It removes the bottlenecks so marketers and founders can finally scale. Email, WhatsApp, and SMS now work as one system: -Unified customer understanding -Unified messaging -Unified performance insights -Unified action …all from one agent that improves with every send, every click, every purchase. We are now officially launching kind of a full product. But honestly, it feels more like the beginning of a new chapter, one where any Shopify brand, big or small, can grow without drowning in complexity. If you’re curious how an AI agent can push your store’s revenue by 20%+ in the first month… Happy to walk you through what we built and how it works. Comment "Yozo" and i will send you an invite to install the agent on your store. " aria-hidden="true" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D05AQGF1raNakxkew/feedshare-thumbnail_720_1280/B4DZqROxMGIMA4-/0/1763373162131?e=2147483647&v=beta&t=sE22B6lNQR8wtjUsmDm4IIqXblTamyllR-243hnO76k"> Roy Rubin 8K followers Commerce is becoming protocol-level infrastructure. Shopify’s latest release isn’t just about embedding checkout into AI agents. With MCP-UI, they’re building a commerce protocol - one that lets agents render, understand, and transact, without ever sending users to your site. This is intentless commerce in motion. Not because shoppers lack intent - but because models are starting to act on soft signals, before intent is made explicit. A prompt becomes a purchase path. A conversation becomes a cart. This changes how products show up. And what you build. You’re not designing storefronts. You’re structuring commerce objects: clean, callable, machine-readable, and ready for any agent that knows how to transact. The interface is fading. The protocol is becoming the product. And it’s happening fast. 82 15 Comments Harley Finkelstein Shopify • 143K followers One of the first things I did at Shopify was work on the partner ecosystem. Here we are 16 years later, still improving the developer experience. Now with AI. If you’re a developer building apps on Shopify, this one’s for you. Your experience is now AI-native end to end. Years ago, building a Shopify app could take ages. Not anymore. We’re putting AI at the center of how you build. You bring the vision, and our AI tools will help you accelerate it. The Shopify CLI handles app setup, while the Dev MCP server acts as your pair programmer, generating code for GraphQL, Functions, Liquid, and Polaris components. Validating it all in real time. A Renaissance is defined by its tools, and ours keep getting better. Can’t wait to see what you build with them. https://lnkd.in/ey2DC7gW 490 30 Comments Vitali Dudin Mageworx • 1K followers Shopify Sidekick is surprisingly amazing for app support. Sometimes merchants ask things that aren’t really handled by your app. This time, instead of guessing or redirecting, I decided to try a different approach. Merchant asked how to set up duty exemptions (US - Canada). I asked Sidekick - got a clear explanation - copied it to the merchant. Happy merchant. Sidekick isn’t just for merchants - even for Shopify app support, it’s 🔥 20 5 Comments Paula Luque FedEx • 4K followers 🚀 Not just a Shopify site. A performance machine. Plutonio Studio® Shopify At Plutonio Studio®, we don’t create websites we build high converting digital storefronts designed to sell. ✨ Built on Shopify. ⚡️ Optimized for speed. 💡 Enhanced with tools like Rebuy, Replay, and performance focused UX. 📈 Powered by CRO thinking from day one. Because today’s eCommerce isn’t just about looking good it’s about moving fast, converting more, and scaling smart. If you're a brand looking to redesign, relaunch or grow your online store, we’re ready. 🧠 Let’s build you a site that actually performs. 🌐 Visit: plutoniostudio.com 📩 DM us to talk about your project. 15 4 Comments Artūrs Krūze Magebit • 3K followers We have been getting a few questions lately about the new 16KB limit for Shopify metafields. It is one of those small technical changes that can cause a lot of headaches if you have a complex store or rely on a lot of custom data. If you go over the limit, things just stop saving or syncing without much warning. Since this question has come up in a few of our projects at Magebit - experts in eCommerce, we put together a quick guide on how to check if your store is affected and how to handle it. https://lnkd.in/d9v8xKbJ 15 1 Comment Jason Richelson Bookkeep • 6K followers For years, one of the most misunderstood parts of Shopify financials has been proper tracking of #COGS. Shopify does a great job running commerce — but from an accounting perspective, it typically shows you the latest product cost, not the cost at the time the sale actually occurred. That distinction matters more than most teams realize. When costs change after a sale, historical margins shift. Gross profit moves. Month-end becomes a reconciliation exercise instead of a close. Finance teams lose confidence in the numbers, even when the business is performing well. This is why we built near real-time COGS syncing for Shopify at Bookkeep. We capture cost data as sales happen — so financials reflect economic reality, not retroactive adjustments. It’s a small technical detail with an outsized impact on accuracy, auditability, and decision-making. Good accounting isn’t about making numbers look better. It’s about making them correct. If you’re scaling on Shopify and care about proper accounting principles, this is a gap worth closing. 17 1 Comment Show more posts Show fewer posts Explore collaborative articles We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. Explore More Add new skills with these courses 1h 59m Express Essentials: Build Powerful Web Apps with Node.js 1h 16m Building a Website with Laravel, React.js, and Inertia 2h 24m Build with AI: Beyond Pair Programming with AI See all courses