---
title: "Engineering Dynamic Ad Insertion with RedCircle"
url: https://stacklist.com/card/c4ff81c1-864f-4310-8c36-a22286a2d129
source_url: "https://www.codestory.co/episodes/s3-e11-engineering-dynamic-ad-insertion-how-redcircle-scaled-podcast-monetization-with-mike-kadin/"
stack: https://stacklist.com/c/podcast/stack/5ec9d90b-f9c8-4e6d-98a1-c24a59b0416e
summary: "Code Story podcast episode featuring Mike Kadin, who shares how he transitioned from teaching and working at Uber to founding RedCircle, a platform for dynamic ad insertion and podcast monetization. The episode covers his engineering background, his passion for the podcasting industry, and how he built a marketplace connecting podcasters with marketers."
tags: "podcast, dynamic-ad-insertion, startup, podcasting, monetization, redcircle, technical-founders"
key_entities: "Mike Kadin (person), Noah Labhart (person), RedCircle (organization), Uber (organization), Code Story (organization), Go (technology), dynamic-ad-insertion (concept), podcast monetization (concept), Cloud Academy (organization), Transistor.fm (organization), Squadcast (organization)"
classification: "transcript"
content_hash: "sha256:598b28216b0e5163485928616e8e76b5153407f2541ee4475468d090bd1e5389"
acp_version: "0.2"
token_counts_approximate: 730
visibility: public
agent_accessible: true
status: "final"
---

# Engineering Dynamic Ad Insertion with RedCircle

Code Story | Startup Podcast for Technical Founders — S3 E11: Engineering Dynamic Ad Insertion: How RedCircle Scaled Podcast Monetization with Mike Kadin Press Play to Listen While You Browse S3 E11: Engineering Dynamic Ad Insertion: How RedCircle Scaled Podcast Monetization with Mike Kadin Code Story | Startup Podcast for Technical Founders 0:00 36:24 1× Mike Kadin is a family man, having been married for 7 years with a 2 year old (in the No phase). He studied electrical engineering, specifically chip design and computer architecture, obtaining a dual degree in EE and education. He is a musician, singing in acapella groups, playing the drums, piano, guitar - and is an polished beat boxer, having been practicing regularly over the years. Mike started his career as a high school physics and math teacher. During this time, he learned a lot about managing a bunch of kids in a class, and catering to different types of personalities. At this time, he found. himself trying to find a way to write code to make his classroom work better. In the winter of 2017, Mike was working at Uber, leading the communication platform team. As the company grew bigger, he found himself longing to be in a smaller, more tight knit team, along with being aligned to a long term vision for positive impact. At the same time, he started hacking on a side project on nights and weekends, learning the Go programming language, and creating a unique way to stitch together podcast episodes. He found his passion not only for the solution he was building, but for making an impact in the podcasting industry - for podcasters and marketers. He went on to commit to building a marketplace to easily connect the two, creating a win-win scenario for both. This is the creation story of RedCircle. Sponsors Keep Optimising Podcast (https://keepoptimising.com/) Cloud Academy (https://cloudacademy.com) The Podcast Discovery Show (https://www.podchaser.com/podcasts/the-podcast-discovery-show-860001) Links https://radar.io/ https://www.nicholasjohnpatrick.com/ https://www.linkedin.com/in/nicholaspatrick/ Leave us a review! Amazing tools we use: If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm Want to record your remote interviews with class? Then, you need to use Squadcast . Code Story uses the 1-click product ClipGain , sign up now to get 3hrs of podcast processing time FREE Credits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts , Spotify , Pocket Casts , Google Play , Breaker , Youtube , or the podcasting app of your choice. Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By