---
title: "8th Shorty Awards: Narcos #Cokenomics Wins Data Visualization"
url: https://stacklist.com/card/c104ef16-4d15-4c1e-9f31-11f7549c5fea
source_url: "https://shortyawards.com/8th/cokenomics"
stack: https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e
summary: "The 8th Annual Shorty Awards recognized Netflix's Narcos #Cokenomics campaign for its innovative data visualization of the Colombian cocaine trade economics. The campaign used infographics and visual storytelling to make complex economic data accessible across language barriers for diverse audiences."
tags: "data-visualization, narcos, social-media, infographics, shorty-awards, netflix, marketing"
key_entities: "8th Annual Shorty Awards (event), Netflix (organization), Narcos (concept), Pablo Escobar (person), Medellin cartel (organization), Colombia (location), infographics (technology)"
classification: "analysis"
content_hash: "sha256:528bf4581d1a46aa28ab329865bf71ba5d85e4d62792aa784729bac4ebfe3634"
acp_version: "0.2"
token_counts_approximate: 1554
visibility: public
agent_accessible: true
status: "final"
---

# 8th Shorty Awards: Narcos #Cokenomics Wins Data Visualization

THE 14TH ANNUAL SHORTY AWARDS The Shorty Awards honor the best of social media and digital. View this season's finalists! Campaign Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign Content and Media Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content Creator & Influencer Partnerships Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership Design Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App Industry Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits Overall Presence Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence Platforms & Technology Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube Podcast Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast Strategy & Engagement Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling Video Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series Menu Register Login From the 8th Annual Shorty Awards #Cokenomics Winner in Data Visualization Objectives The economics of the Colombian cocaine trade played a vital role in Netflix's hit summer original series Narcos . In the social campaign, we knew that these staggering numbers would be fascinating to the online community, but we needed to find a way to express them in an easy to digest manner. In addition, this was Netflix's first truly bilingual show. As such, we were tasked with connecting audiences through devices that transcended language barriers. We set out to bring to life the overwhelming and complex structure of the Colombian cocaine trade through visuals that resonated with a diverse audiences. Strategy and Execution To express the staggering numbers behind the economics of the cocaine trade, specifically in the era of Pablo Escobar and the Medellin cartel, we used infographics to drive engagement on social. We dug deep into research, using the show's scripts, government documents, and even Pablo Escobar's brother's memoir. The infographics helped us tell the difficult stories we'd uncovered in beautiful, iconic, and innovative ways. We illustrated how much Pablo made in one minute (TBD), how much cocaine could fit into a pregnant woman's belly, or how much cash Pablo could fit into a his couch. By comparing our findings with cultural icons, the visuals were able to give people a new perspective. We also determined ways to tie each post back to a moment from the show to drive viewership, and a caption in the definitive Narcos tone of voice. The visuals were treated to create a cohesive overall campaign. This all laddered back to our overall strategy of making our audience fall in love with the story of Narcos, rather than only the show itself. Results By the end of the campaign, we had produced twenty unique #Cokenomics posts that were among the top performing posts in our overall successful social campaign. Together, they earned over 100 thousand engagements (likes, comments and shares), and helped solidify a social identity that provided substance and knowledge for fans. The posts matched the level of quality, entertainment, and depth that made the show fantastic. #Cokenomics even inspired a massive piece of branded content in the Wall Street Journal. Ultimately, they helped greatly in affording Narcos the title of most mentioned Netflix original series for 2015. Media Video for #Cokenomics Share this entry Entrant Company / Organization Name Mistress, Netflix Links https://www.facebook.com/NarcosNetflix/photos_stream https://www.instagram.com/narcos/ https://twitter.com/narcosnetflix?lang=en Entry Credits Damien Eley Creative Director, Partner at Mistress Scott Harris Creative Director, Partner at Mistress Christian Jacobsen Strategy, Partner at Mistress Blake Marquis Design, Partner at Mistress Tor Edwards Brand Director at Mistress Lee Roth Strategy Director at Mistress McKenna Koon Social Strategist at Mistress Adam Wagner Creative at Mistress Megan Nakazawa Creative at Mistress Em Frederick Creative at Mistress Sam Farfsing Designer at Mistress Kylie Wu Brand Manager at Mistress Chance Vineyard Community Manager at Mistress Emily Brackett Director, Project Management at Mistress Zsuszi Simon Project Manager at Mistress Dave Averdick Design/Developer at Mistress Brian Rigazzi Designer at Mistress Trevor Paperny Jr. Producer at Mistress Jason Gan Intern at Mistress Gabriel Rodriguez-Nava Netflix Kyle Christensen Netflix Share this entry Share this Shorty Awards page  Tweet  Share  Email Share link