{"version":"1.0","type":"card","id":"be38a356-3280-447d-88ac-6a865c6cdeac","url":"https://stacklist.com/card/be38a356-3280-447d-88ac-6a865c6cdeac","title":"Cannes Lions 2012: Silver Lion for Hot Wheels For Real","source_url":"https://www.lovethework.com/work-awards/entries/hot-wheels-for-real-216728","note":"Hot Wheels For Real, entered by Mistress (now The Many), won a Silver Lion for Use of Promo & Activation at Cannes Lions 2012.","image":{"url":"https://ucarecdn.com/0b6b2589-7e4f-4e9d-8561-d0bb155eb0a9/","alt":"Cannes Lions 2012: Silver Lion for Hot Wheels For Real","width":373,"height":540},"stack":{"id":"fa6d8bca-357c-476c-9ff5-cf91f01ffc2e","title":"The Many: Advertising Awards and Recognition","url":"https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e"},"created_at":"2026-10-26T22:20:48.979Z","updated_at":null,"aco":{"summary":"Hot Wheels For Real by Mattel won a Silver Lion at Cannes Lions 2012 for its innovative brand experience and activation campaign. The campaign was created by Mistress agency and recognized in the Brand Experience and Activation category.","tags":["cannes-lions","hot-wheels","brand-activation","mattel","advertising-award","los-angeles","promotional-campaign"],"key_entities":[{"name":"Mattel","type":"organization","confidence":0.95},{"name":"Mistress","type":"organization","confidence":0.85},{"name":"Hot Wheels","type":"technology","confidence":0.95},{"name":"Cannes Lions 2012","type":"event","confidence":0.95},{"name":"Los Angeles","type":"location","confidence":0.9},{"name":"Brand Experience and Activation","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-26T22:21:03.572Z"},"token_counts":{"approximate":5042,"cl100k":6643},"content_hash":"sha256:55f9fa5f4b3e4585ce98513753fd0d5744021f64117ca6dce80e94936f683702","acp_version":"0.2","body_available":true,"body_tokens":5042,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/be38a356-3280-447d-88ac-6a865c6cdeac.json","html":"https://stacklist.com/card/be38a356-3280-447d-88ac-6a865c6cdeac","md":"/api/public/card/be38a356-3280-447d-88ac-6a865c6cdeac.md","stack_json":"/api/public/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e.json"}}