---
title: "PayPal Spending Made Safer Campaign"
url: https://stacklist.com/card/bd9024c4-98be-45df-8df0-7bec95c5b033
source_url: "https://themany.com/projects/spending-made-safer-spending-made-faster"
stack: https://stacklist.com/c/business/stack/60a0e606-6875-440d-a25f-a998e1afd491
summary: "PayPal launched an integrated campaign titled \"Spending Made Safer, Spending Made Faster\" to reposition itself against new competitors like Apple Pay by emphasizing security and speed. The campaign achieved a 27% increase in total payment volume year-over-year through digital, social, TV, and influencer collaborations."
tags: "paypal, mobile-payments, digital-marketing, brand-positioning, influencer-marketing, security, speed"
key_entities: "PayPal (organization), Apple Pay (organization), The Many (organization), TechCrunch (organization), CollegeHumor (organization), Ellen DeGeneres (person), Conan O'Brien (person), Daymond John (person), mobile-payments (concept), brand-positioning (concept), influencer-marketing (concept)"
classification: "analysis"
content_hash: "sha256:806e705a309cb60a92591d2d2583c22b771fe0fac24517233869efee9b419acc"
acp_version: "0.2"
token_counts_approximate: 748
visibility: public
agent_accessible: true
status: "final"
---

# PayPal Spending Made Safer Campaign

PayPal is the safer and fastest way to pay online. So, to draw attention to the speed and security that set PayPal apart we created a fully integrated campaign spanning digital, social and TV. A campaign that ultimately increased total payment volume by 27% from the same time the previous year. Services Brand & Creative Strategy Social & Content Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Outputs Brand Positioning Influencer & Creator Creator Collaboration Tone of Voice Social Activations Impact 27% Increase in Total Payment Volume YoY PayPal Positioning PayPal, while being a market leader in mobile payments, faced threats from new entrants like Apple Pay. The key challenges for PayPal were redefining its positioning in an evolving market, defending its top spot, and effectively communicating its new features and benefits. There was also a broader challenge of a lack of trust in the mobile payments category, further complicated by the need to convey various messages about one-touch payments, security features, speed and promotional offers. Security + Speed Understanding that conveying multiple messages would be confusing for consumers, and recognizing the increasing concerns about data security, it became evident that PayPal needed a straightforward message. The core insight was that by focusing on simplifying its messaging around security and speed, PayPal could position itself as the easy and safe choice for consumers. Influencin' Ain't Easy Capitalizing on consumer concerns about identity and financial security, The Many crafted a multi-pronged campaign titled "Spending made safer. Spending made faster." This campaign included a launch video shot at TechCrunch with prominent tech and financial influencers, a comprehensive out-of-home advertising strategy, live commercials in collaboration with popular personalities like Ellen DeGeneres, Conan O'Brien & Daymond John, and a memorable stunt with CollegeHumor to demonstrate the risks of using unreliable payment methods. Pay it Forward By distilling the messaging down to a relevant and compelling core, the campaign was a significant success. PayPal reported a 27% increase in total payment volume compared to the same period from the previous year, marking a notable boost in their business and reinforcing their position as the number one mobile payment app. Toal Payment Volume YoY Increase % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry