--- title: "The Art of PR: How Small Businesses Can Earn Media Coverage" url: https://stacklist.com/card/bd432322-176a-430f-897f-5c12d0c085a9 source_url: "https://www.youtube.com/watch?v=bp-TISYDNVI" stack: https://stacklist.com/c/podcast/stack/91c47760-b955-4bf8-8327-643b0c49edd4 summary: "How to Make Perfect Pancakes Every Time is a cooking tutorial that provides instructions for making pancakes consistently. 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Katz\n\nEpisode Summary\n\nIn this invaluable episode of Stay On Course, host Julie Riga sits down with Ed Katz, an award-winning PR expert and founder of Katnip Marketing, to reveal how small businesses can effectively cut through media clutter and gain valuable publicity. This conversation delivers powerful media strategies and PR insights for entrepreneurs, authors, and service providers looking to amplify their brand without a massive budget.\n\nEd shares his journey from media professional to PR specialist, revealing essential publicity techniques that have helped clients ranging from small business owners to Oscar-nominated actors achieve remarkable media success. Whether you're looking for social media growth strategies, press outreach tactics, or podcast promotion methods, this episode provides actionable wisdom on how to build credibility and attract media attention.\n\nPerfect for entrepreneurs, authors, and marketing professionals, this discussion explores the publicity mindset needed to transform your business visibility. Ed shares practical advice on leveraging social media, crafting compelling pitches, and creating newsworthy moments that journalists can't ignore.\n\nKey Takeaways\n\nDiscover the \"magic number\" of social media followers that makes journalists take notice\nLearn why Facebook often outperforms LinkedIn for business promotion\nMaster the 7 key moments every business should send press releases\nUnderstand how to position yourself as a subject matter expert in your field\nDevelop a media outreach strategy that gets consistent results\nLearn from real case studies, including how Ed helped grow a celebrity podcast to the top 3%\nBalance promotional content with valuable information using the 80/20 rule\nBuild authentic relationships with journalists and media outlets\nLeverage charity work and company milestones for positive PR\nCreate a publicity strategy that aligns with your business goals\nAbout Ed Katz\n\nEd Katz is the founder of Katnip Marketing, a PR firm specializing in helping small businesses and celebrities earn valuable media coverage. With a team certified by Google, Meta, and Yelp - a distinction held by less than 3% of agencies - Ed has helped numerous clients achieve remarkable publicity success. His approach focuses on combining strategic social media growth with targeted media outreach to deliver maximum impact.\n\nConnect with Ed\n\nWebsite: Katnipmarketing.com\n\nDid you enjoy this episode? Subscribe to Stay On Course for more conversations on business growth, leadership development, and entrepreneurial success.\n\nAbout Julie Riga\n\nJulie Riga is a certified coach, speaker, and host of Stay On Course, a podcast inspired by her father's legacy that helps professionals align purpose with performance. 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