---
title: "Revitalized Identity for Crane Handcrafted Stationery"
url: https://stacklist.com/card/bc937e8c-b4a7-4dca-8c2a-7340c51c69c5
source_url: "https://thedsgnblog.com/Revitalized-Identity-for-Crane-Handcrafted-Stationery-by-Collins"
stack: https://stacklist.com/c/business/stack/26c3664b-4232-4e58-abdc-c8e118e9068c
summary: "Crane Handcrafted Stationery's brand identity was revitalized by COLLINS, drawing inspiration from the company's heritage in engraving and the Art Nouveau movement to create a modern yet timeless visual identity. COLLINS updated the classic Crane blue, developed a new brand voice, and enabled new products, artist collaborations, and customization capabilities for the premium 100% cotton stationery brand."
tags: "branding, brand-identity, stationery, design, engraving, art-nouveau, rebranding"
key_entities: "Crane (organization), COLLINS (organization), Mari Juliano (person), Theo Livaudais (person), Art Nouveau (concept), Bureau of Engraving & Printing (organization), Federal Reserve Bank (organization), The Design Blog (organization), San Francisco (location), New York City (location)"
classification: "reference"
content_hash: "sha256:23d81015e8e800d794e0608cf832ea6623d8fc139e7577af74b99253067815b8"
acp_version: "0.2"
token_counts_approximate: 937
visibility: public
agent_accessible: true
status: "final"
---

# Revitalized Identity for Crane Handcrafted Stationery

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Revitalized Brand Identity for Crane Handcrafted Stationery by Collins Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. COLLINS worked closely with Crane’s teams to revitalize their brand, reboot their digital presence, developing a more relevant brand voice as well as enabling new products, artist collaborations, and customization capabilities. Crane is exploring new ways of expressing the depth and design of their timeless, premium-quality 100% cotton products. In a world devoured by technology, where devices hold us and not the other way around, COLLINS looked to where the natural world could add balance and restore order. Something from Crane ’s past became a seed for their future. Around the 1840s, Crane invented the methodologies to prevent counterfeits by using complex, embellished engraving. By 1879, they won their first contract with the Bureau of Engraving & Printing. They became the paper supplier for all US dollars for the Federal Reserve Bank. Around that same time, a push against the mechanization of humanity was taking place: The Art Nouveau movement, which influenced some of the Crane’s paper products at the turn of the century. Studying the two and their styles helped define a set of principles to guide the world of Crane for today and tomorrow. It inspired a new tactile experience within Crane’s products, where engravings give weight and detail to the written note, meant not just to be read, but to be savored and cherished. COLLINS have committed to the classic Crane blue with a slight update – dialing up its vibrancy while showcasing Crane’s printing and engraving capabilities. CREDITS Design: COLLINS , Crane Photography: Mari Juliano, Theo Livaudais Copyright @ COLLINS ABOUT COLLINS COLLINS is a transformation consultancy with offices in San Francisco and New York City. They help businesses at critical inflection points define, design and build new futures. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO