---
title: "Show-Stopping Branding and Illustrations for Alec’s Ice Cream"
url: https://stacklist.com/card/b98279b8-ff9e-406a-818d-16310e19ac32
source_url: "https://thedsgnblog.com/Show-Stopping-Branding-and-Illustrations-for-Alec-s-Ice-Cream-by-Hatch"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Hatch designed show-stopping branding and packaging for Alec's Ice Cream, a regenerative A2 milk ice cream brand, using playful illustrations, bright colors, and inviting typography to educate and delight consumers. The redesign features textured layers referencing regenerative soil, premium photography by RC Rivera, and a magical flavor-driven visual identity."
tags: "branding, packaging, illustration, ice-cream, design-inspiration, regenerative, typography"
key_entities: "Hatch (organization), Alec's Ice Cream (organization), Nicole Flores (person), Sean Morse (person), Ryann Woods (person), Richard Eriksson (person), Brenda Bender (person), Laila Moire-Selvage (person), RC Rivera (person), Yuya Parker (person), The Design Blog (organization), regenerative A2 milk (concept)"
classification: "reference"
content_hash: "sha256:fc93f90f4219ae969e39661f4b2eee56e3b297aa2fd574ade32ca5d446e1696e"
acp_version: "0.2"
token_counts_approximate: 724
visibility: public
agent_accessible: true
status: "final"
---

# Show-Stopping Branding and Illustrations for Alec’s Ice Cream

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work PACKAGING Show-Stopping Branding and Illustrations for Alec’s Ice Cream by Hatch Alec’s Ice Cream is the first of its kind – regenerative A2 milk that’s good for the planet and tummies. They came to Hatch because their pack and mission were getting lost on shelf. Hatch set out to educate and delight consumers, all while highlighting their ice cream that was out of this world delicious. We might say the result was super*naturally good! Hatch used playful illustrations to exude a magical flavor sense, and textured layers speak to the regenerative soil. The bright colors are hopeful, with fun and inviting typography. The photography (by RC Rivera) features decadent flavor combinations and showcases the premium texture. When you bring it all together, it’s a show-stopping brand. CREDITS Design: Hatch Team: Nicole Flores, Sean Morse, Ryann Woods, Richard Eriksson, Brenda Bender, Laila Moire-Selvage Photography: RC Rivera Case Study Images: Yuya Parker Copyright @ Hatch ABOUT HATCH Hatch crafts brands that move people to affection. They are a full-service branding agency with best-in-class talent, helping clients grow by appealing to consumers on an emotional and lasting level. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO