{"version":"1.0","type":"card","id":"b72fa99a-e420-40a7-bd8f-e3ea0b286332","url":"https://stacklist.com/card/b72fa99a-e420-40a7-bd8f-e3ea0b286332","title":"Building Multiplayer Brands","source_url":"https://www.theparticipationexchange.com/p/building-multiplayer-brands","note":"Official reference from theparticipationexchange.com.","image":{"url":"https://ucarecdn.com/0747f71d-1518-4a37-92b2-15b5cc01d97f/","alt":"Building Multiplayer Brands","width":1200,"height":630},"stack":{"id":"921e4582-8dac-4786-aeaa-216391c8887c","title":"Participation Marketing - Essays and Framework","url":"https://stacklist.com/c/business/stack/921e4582-8dac-4786-aeaa-216391c8887c"},"created_at":"2026-09-23T11:29:10.496Z","updated_at":null,"aco":{"summary":"Building Multiplayer Brands explores how game design principles, particularly the shift from single-player to multiplayer experiences, can teach marketers about creating spaces where communities generate their own meaningful stories. The essay uses the World of Warcraft Corrupted Blood plague as a case study to demonstrate how unscripted player interactions create more memorable and engaging experiences than designer-controlled narratives.","tags":["multiplayer-brands","game-design","community-building","belonging","user-generated-content","brand-strategy"],"key_entities":[{"name":"Christian Jacobsen","type":"person","confidence":0.95},{"name":"World of Warcraft","type":"technology","confidence":0.98},{"name":"Corrupted Blood plague","type":"event","confidence":0.97},{"name":"Journey","type":"technology","confidence":0.92},{"name":"The Participation Exchange","type":"organization","confidence":0.9},{"name":"multiplayer game design","type":"concept","confidence":0.93},{"name":"Lofgren and Fefferman","type":"person","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:45:46.273Z"},"token_counts":{"approximate":3756,"cl100k":3316},"content_hash":"sha256:9ee4614be20bc47d231f761a120bd1d9ce203080a097f80b9b0e437268aa12e8","acp_version":"0.2","body_available":true,"body_tokens":3756,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/b72fa99a-e420-40a7-bd8f-e3ea0b286332.json","html":"https://stacklist.com/card/b72fa99a-e420-40a7-bd8f-e3ea0b286332","md":"/api/public/card/b72fa99a-e420-40a7-bd8f-e3ea0b286332.md","stack_json":"/api/public/stack/921e4582-8dac-4786-aeaa-216391c8887c.json"}}