---
title: "NOS: Neighborhood of Speed"
url: https://stacklist.com/card/b72c887f-59c0-4616-b44f-9475a8924dcd
source_url: "https://themany.com/projects/neighborhood-of-speed"
stack: https://stacklist.com/c/business/stack/a0595c5a-e042-4a46-86aa-9df2bb7b28ce
summary: "NOS Energy created 'Neighborhood of Speed,' a branded content campaign featuring 12 motorsports athletes in a unique AirBnB with race tracks to showcase their camaraderie and authentic personalities. The campaign produced multi-platform social content including longer-form storytelling and short-form videos across TikTok, Reels, and Meta to differentiate NOS in a crowded motorsports content landscape."
tags: "motorsports, brand-marketing, content-creation, nos-energy, social-media, video-production, athlete-sponsorship"
key_entities: "NOS Energy (organization), Neighborhood of Speed (concept), TikTok (technology), Meta (technology), CTV (technology), motorsports (concept), Get After It (concept)"
classification: "memo"
content_hash: "sha256:f2ab6faf889438354252bcc009bc6ed1007a7f089c1a37bb68541fcc504af8f2"
acp_version: "0.2"
token_counts_approximate: 464
visibility: public
agent_accessible: true
status: "final"
---

# NOS: Neighborhood of Speed

What happens when you put 12 of the world’s most kick-ass motorsports athletes in one house with a track in the backyard, a bunch of high-octane cars and a lot of NOS Energy? Watch and find out! Services Media Planning & Buying Video Production Oversight Creative Development Connections Strategy Media Execution & Reporting Brand & Campaign Creative Measurement & Analytics Strategy Media & Investment Strategy Social & Content Strategy Outputs Online Video In-Platform Execution Media Buying Video Campaign Creative TikTok/Reels/Shorts Meta Content Measurement Reporting Content Measurement Strategy Digital Video Organic Social Paid Media Planning CTV BRIEF In a sea of mediocre motorsports content NOS Energy needs to cut-through. Showcase the 12 NOS Energy athletes who all come from different driving disciplines. Unlike many sponsored athletes, the NOS Energy drivers are good friends and genuine characters. As a point of differentiation lean into this camaraderie while remaining faithful to the brand’s kick-ass mentality of Get After It. STRATEGY Let fans see a side of these athletes that they haven’t seen before while also giving them what they love - engine-screaming, tire-smoking action. And to keep fans engaged, longer-form, create story-telling moments. SOLUTION Find an AirBnB that has a full race track outside, and mini track inside - a speed junkie’s paradise. Rename it Neighborhood of Speed (NOS) and unleash the athletes on it. But rather than making it all about the driving, reimagine what a driver might look like on their down-time. Who guessed that they actually live in their firesuits, do the same chores you and I do…but also find any situation possible to challenge each other? And while you have all of these guys in the same place - make a ton of social content to help amplify the experience.