{"version":"1.0","type":"card","id":"b683a0eb-52a6-470f-8fb3-e336fdaf5efd","url":"https://stacklist.com/card/b683a0eb-52a6-470f-8fb3-e336fdaf5efd","title":"Contemporary Brand Identity for Prospect Coffee Roasting","source_url":"https://thedsgnblog.com/Contemporary-Brand-Identity-for-Prospect-Coffee-Roasting-Company-by","note":"This page showcases the contemporary brand identity developed for Prospect Coffee Roasting Company by Alter. It highlights the design elements and branding strategies that reflect the company's specialty coffee focus.","image":{"url":"https://ucarecdn.com/d430fc62-ba60-4a8f-bec9-3e6301834b3f/","alt":"Contemporary Brand Identity for Prospect Coffee Roasting","width":1200,"height":630},"stack":{"id":"ebfb5832-0613-40e1-9bb5-d16b3f44b0a5","title":"Food & Beverage Branding","url":"https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5"},"created_at":"2026-05-13T13:15:09.796Z","updated_at":null,"aco":{"summary":"Prospect Coffee Roasting Company, a specialty coffee roaster founded in 2014 by brothers Blake and Derek Ulrich in Ventura, California, received a contemporary brand identity designed by studio Alter. The identity draws on American typographic branding traditions, featuring Marr Sans by Commercial Type across packaging and loose illustrations evoking the Californian coffee experience.","tags":["branding","coffee","brand-identity","typography","packaging-design","graphic-design","california"],"key_entities":[{"name":"Prospect Coffee Roasting Company","type":"organization","confidence":0.98},{"name":"Alter","type":"organization","confidence":0.97},{"name":"Blake Ulrich","type":"person","confidence":0.9},{"name":"Derek Ulrich","type":"person","confidence":0.9},{"name":"Ventura, California","type":"location","confidence":0.95},{"name":"Marr Sans","type":"technology","confidence":0.88},{"name":"Commercial Type","type":"organization","confidence":0.85},{"name":"Jesse Carmody","type":"person","confidence":0.8},{"name":"Mark Lobo","type":"person","confidence":0.8},{"name":"The Design Blog","type":"organization","confidence":0.9},{"name":"American typographic branding","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-05-13T13:15:23.531Z"},"token_counts":{"approximate":742,"cl100k":623},"content_hash":"sha256:c267eb8633212d173accef0e38e6e20798ee7eb21c448a19adbdddc311a27202","acp_version":"0.2","body_available":true,"body_tokens":742,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/b683a0eb-52a6-470f-8fb3-e336fdaf5efd.json","html":"https://stacklist.com/card/b683a0eb-52a6-470f-8fb3-e336fdaf5efd","md":"/api/public/card/b683a0eb-52a6-470f-8fb3-e336fdaf5efd.md","stack_json":"/api/public/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5.json"}}