---
title: "Visual Identity for the 2023 Edition of Pittie Taste Fair"
url: https://stacklist.com/card/b5ecbdf6-34df-4ae7-bc49-a3b189333c05
source_url: "https://thedsgnblog.com/Visual-Identity-for-the-2023-Edition-of-Pittie-Taste-Fair-by-Auge"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Auge Design created the visual identity for the 2023 edition of Pitti Taste, a biannual culinary fair in Florence, Italy, using a Jazz-inspired creative concept to \"Jazz up\" the traditional culinary experience. The vibrant, colorful artwork draws on Jazz instruments and rhythms to convey energy and creativity, complemented by photography from AKAstudio-collective and animations by Eduards Balodis."
tags: "branding, visual-identity, food-fair, graphic-design, jazz, italian-cuisine, event-branding"
key_entities: "Auge Design (organization), Pitti Taste 2023 (event), Florence, Italy (location), Jazz-inspired visual identity (concept), AKAstudio-collective (organization), Eduards Balodis (person), The Design Blog (organization)"
classification: "reference"
content_hash: "sha256:353f9f30d1c61bdbcd36b4a120660b044f5d09a79e0cecbf08021898a4468359"
acp_version: "0.2"
token_counts_approximate: 768
visibility: public
agent_accessible: true
status: "final"
---

# Visual Identity for the 2023 Edition of Pittie Taste Fair

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Visual Identity for the 2023 Edition of Pittie Taste Fair by Auge Design Pitti Taste is a biannual fair in Florence, Italy that celebrates all things culinary. The fair is a meeting point for food lovers, professionals, and enthusiasts to showcase, taste and discover the latest trends in the Italian food and beverage industry. The 2023 edition of Pitti Taste promises to be a celebration of Italian culinary and cultural heritage, with a fresh twist that showcases the spirit of improvisation and creativity that Jazz music embodies. Auge Design ’s creative concept for the Pitti Taste 2023 is centered on the idea of “Jazzing up” the traditional culinary experience, infusing it with the improvisational spirit of Jazz music. The vibrant and colorful artwork is inspired by Jazz instruments and rhythms, conveying a sense of energy, creativity, and fun. The tagline “Jazz up the Taste” captures the essence of the concept, inviting visitors to experience a new, exciting and innovative culinary journey that showcases the rich heritage and ongoing creativity of Italian cuisine. CREDITS Design: Auge Design Photo: AKAstudio-collective Animations: Eduards Balodis Copyright @ Auge Design ABOUT AUGE DESIGN Auge Design is a branding design agency, creating a diverse range of work spanning across strategy, identity, packaging, spatial and digital design. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO