---
title: "Learn More Faster: Customer Discovery Playbook"
url: https://stacklist.com/card/b5b53040-7db4-4a1a-a920-ae78066e1fb8
source_url: "https://www.learnmorefaster.com/"
stack: https://stacklist.com/c/books/stack/c0ada2ef-cf6a-40aa-8464-c81c9d9d5882
summary: "Learn More Faster is a free playbook by Michael Margolis developed at Google Ventures for conducting Bullseye Customer Sprints to accelerate customer discovery and identify ideal customers. The framework enables startup founders to define their value proposition and validate product-market fit by interviewing five bullseye customers with three prototypes in one day."
tags: "bullseye-customer, customer-discovery, startup, user-research, product-validation, sprint"
key_entities: "Michael Margolis (person), Google Ventures (organization), Bullseye Customer Sprint (concept), Design Sprints (concept), customer-discovery (concept), Google (organization), Walmart (organization)"
classification: "framework"
content_hash: "sha256:b9e33f0acc36170490ea9401f6378ae127881dd5c903c4705fd8b0802b8c61e4"
acp_version: "0.2"
token_counts_approximate: 858
visibility: public
agent_accessible: true
status: "final"
---

# Learn More Faster: Customer Discovery Playbook

LEARN MORE FASTER How to find your bullseye customer and their perfect product BY MICHAEL MARGOLIS GET THE BOOK Download the free PDF Download the free e-PUB Order print copies Startup founders are under enormous pressure to answer critical questions: Who is our ideal customer? Are we solving the right problem for them? Should we build A or B first? Being able to answer these questions faster is a significant competitive advantage. Learn More Faster is a free step-by-step playbook developed at Google Ventures for conducting Bullseye Customer Sprints, and accelerating customer discovery. Use it to define your unique value proposition and identify the specific customers who are initially most likely to adopt your product. The simple formula for a Bullseye Customer Sprint is 5 and 3 in 1: Five bullseye customers and three simple prototypes in one day. The Building Blocks of a Bullseye Customer Sprint Interview These videos illustrate the building blocks of a Bullseye Customer Sprint Interview, as described in Learn More Faster . 1 Warm-up 2 Discovery 3 Introduce Prototypes 4 Compare Prototypes 5 Cool-down For these videos, we imagined a business that was exploring concepts for a new burrito shop, then we interviewed five bullseye customers with three easy prototypes in one day. We recruited bullseye customers in the U.S. who order Mexican food to go several times per week. (You can find the screener and interview guide in the “Sample Screener Questionnaires and Interview Guides” under Resources.) We chose a relatable consumer example for these videos, but we’ve conducted successful Bullseye Customer Sprints for many complex, highly technical, and enterprise products, too. A message from Michael Send your stories and suggestions to MMargolis@LearnMoreFaster.com. Resources Checklist for Your Bullseye Customer Sprint Questions to Define Your Bullseye Customer Sample Screener Questionnaires and Interview Guides Running Notes Doc Interview Debrief Sheet Prep Slides for a Watch Party Big Takeaways Form Research-themed Playlist About THE AUTHOR Michael Margolis Michael helps mission-driven companies and non-profits test value props and identify their ideal target customers at startup speed. At Google Ventures, Michael conducted over 300 research sprints for startups in security, healthcare, biotech, medical devices, developer tools, apparel, food, women’s health, transportation, insurance, and ecommerce. He helped develop Design Sprints and Bullseye Customer Sprints. A UX researcher with over 30 years of experience, Michael has boosted conversion, tested new concepts, streamlined workflows, and evangelized user research to hundreds of companies. Before GV, Michael held roles at Google, Walmart, Electronic Arts, and AOL. ‍ Something keeping you up at night? Contact MMargolis@LearnMoreFaster.com. VIDEOS & Articles Identify your bullseye customer in one day (Lenny's Podcast, Dec 2024) Research for Startups: The Google Ventures Formula (UX Researchers' Guild, Oct 2024) Find your ideal customer and value prop (Maven Lightning Lesson, Oct 2024) Conduct stellar user research even faster with this Google Ventures formula ( Fast Company , May 2024) GV's Guide to UX Research for Startups (Medium, Oct 2019) Start at the End (Nov 2016) User Research, Quick 'n' Dirty (Startup Lab workshop, Feb 2013) LearnMoreFaster.com © 2025 Michael Margolis All Rights Reserved