---
title: "Designing for Product-Led Growth with Jane Portman"
url: https://stacklist.com/card/b5b50189-b1ea-4504-a847-a2f1349434ac
source_url: "https://www.codestory.co/episodes/s3-e8-designing-for-product-led-growth-the-tech-and-ux-behind-userlist-with-jane-portman/"
stack: https://stacklist.com/c/podcast/stack/5ec9d90b-f9c8-4e6d-98a1-c24a59b0416e
summary: "Code Story podcast episode S3 E8 features Jane Portman discussing the creation story of Userlist, a SaaS product for automated email and in-app messaging, along with the tech and UX principles behind product-led growth. Jane shares her background as a designer with 16 years of experience in tech and how she recruited co-founders to solve a problem she encountered with user communication tools."
tags: "product-led-growth, saas, podcast, ux-design, startup, email-automation, user-onboarding"
key_entities: "Jane Portman (person), Noah Labhart (person), Userlist (organization), Code Story (organization), Product-Led Growth (concept), SaaS User Onboarding (concept), Transistor.fm (technology), Squadcast (technology), Russia (location)"
classification: "transcript"
content_hash: "sha256:b0c9a6a43b5f86f65bc87b4bd9149bfd597604407a7d7cb107ee6c2a9fdc23b7"
acp_version: "0.2"
token_counts_approximate: 522
visibility: public
agent_accessible: true
status: "final"
---

# Designing for Product-Led Growth with Jane Portman

Code Story | Startup Podcast for Technical Founders — S3 E8: Designing for Product-Led Growth: The Tech and UX Behind Userlist with Jane Portman Press Play to Listen While You Browse S3 E8: Designing for Product-Led Growth: The Tech and UX Behind Userlist with Jane Portman Code Story | Startup Podcast for Technical Founders 0:00 25:15 1× Originally from Russia, Jane Portman gained experience as a creative director for an agency. She has been involved in tech as a designer for 16 years, occupying different design jobs. In fact, product work and design is her hobby! Jane is Married, with 3 kids, and shares entrepreneurial love with her husband. Having a college degree in applied information technology to the legal side of business, she has a solid foundation baseline for understanding the tech world. A few years ago, Jane was selling her first SaaS product, and moved forward recruited some co-founders to work on a new idea - around a problem she was having with automated email, and in app messaging. This is the creation story of Userlist. Useful resource: Detailed Guide on SaaS User Onboarding Links https://userlist.com/ https://www.linkedin.com/in/uibreakfast/ https://uibreakfast.com/ https://dribbble.com/portmanstudio Leave us a review on Apple Podcasts Amazing tools we use: If you want the best publishing platform for your podcast, with amazing support & people - use Transistor.fm Want to record your remote interviews with class? Then, you need to use Squadcast . Code Story uses the 1-click product ClipGain , sign up now to get 3hrs of podcast processing time FREE Credits: Code Story is hosted and produced by Noah Labhart . Be sure to subscribe on Apple Podcasts , Spotify , Pocket Casts , Google Play , Breaker , Youtube , or the podcasting app of your choice. Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor. Advertising Inquiries : https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By