---
title: "Budget Blinds: Statement & Style"
url: https://stacklist.com/card/b5044ae8-2371-4849-9c10-989de4845694
source_url: "https://themany.com/projects/statement-style"
stack: https://stacklist.com/c/business/stack/a4f2d898-bd33-4464-9f10-262e617a9a15
summary: "Budget Blinds shifted to a digital-first marketing strategy targeting the \"Statement & Style\" audience through video streaming and podcasts to overcome low national awareness despite being North America's top custom window treatment provider. The campaign achieved significant results including 86% increase in brand consideration, 14% rise in brand awareness, and 29% uplift in positive brand impression."
tags: "brand-awareness, digital-marketing, home-decor, campaign-strategy, brand-positioning, social-content"
key_entities: "Budget Blinds (organization), Statement & Style audience (concept), North America (location), digital-first media strategy (concept)"
classification: "analysis"
content_hash: "sha256:544a415389baaaaf07db2e0ea3a68cc5f6fc83d7250d6938cfcf8d80662f5acc"
acp_version: "0.2"
token_counts_approximate: 555
visibility: public
agent_accessible: true
status: "final"
---

# Budget Blinds: Statement & Style

Challenging the status quo of homogenous home decor to prove Budget Blinds is anything but the same-old-same-old. Services Brand & Creative Strategy Social & Content Strategy Brand & Campaign Creative Outputs Brand Positioning Brand Book Organic Social Competitive & Category Analysis Visual Identity & Design Tone of Voice Meta Content Impact 14% Rise in Brand Awareness 29% Uplift in Positive Brand Impression Low National Awareness Despite Being #1 Budget Blinds faced the challenge of low national awareness despite being North America's top custom window treatment provider. Their success at the local level wasn't translating into broader market recognition, mainly due to a lack of distinct brand messaging that could cut through the homogeneous advertising clutter of the category. A Shift to Digital-First To elevate the brand, we shifted the media strategy to a digital-first approach, targeting our newly defined "Statement & Style" audience with an emphasis on video streaming and podcasts. This reimagined media mix was designed to align with the consumption habits of our audience, bringing the brand's message of personalized, transformative window treatments directly to their screens and speakers. A Fresh Approach that Paid Off The campaign's fresh approach paid off as evidenced by a substantial 86% increase in brand consideration and a significant 14% rise in brand awareness. Additionally, there was a notable 29% uplift in positive brand impression. These results serve as a foundation for our 2022 strategy, which will be informed by the insights and successes of this initial launch rise in brand awareness % Positive brand impression uplift % Have a similar project in mind? We’d love to talk about it. Contact Information Name* Email* Phone* Subject* Select an option... Project Details Message* Solutions of Interest Brand & Creative Strategy Social & Content Strategy Media & Investment Strategy Measurement & Analytics Strategy Brand & Campaign Creative Always-On Fast Media & Creator Content Creator Content Branded IP & Programming Media Execution & Reporting Breakthrough Experiential Submit Inquiry