---
title: "S2 E14: The Marketplace to Enable SaaS Business Productization"
url: https://stacklist.com/card/b2f3f4bf-cc24-4a23-94b1-980640d8523b
source_url: "https://www.codestory.co/episodes/s2-e14-the-marketplace-to-enable-saas-business-productization-with-rob-moore-of-floom/"
stack: https://stacklist.com/c/podcast/stack/74edf72d-c013-4fc2-a7a3-d2222ab6d5c3
summary: "Code Story podcast episode S2 E14 features Rob Moore of Floom discussing his journey from studying game theory and behavioral economics to building a marketplace that enables small SaaS businesses to productize their products. The episode covers his experience with data visualization, the challenges of turning core products into sellable SaaS platforms, and how Floom serves as a startup-as-a-service tool."
tags: "saas, startup, podcast, productization, marketplace, technical-founders, data-visualization"
key_entities: "Rob Moore (person), Noah Labhart (person), Bradley Denham (person), Floom (organization), Code Story (organization), Entrepreneur First (organization), AWS Lambda (technology), AWS AppSync (technology), D3.js (technology), SaaS productization (concept), game theory (concept), Maryland (location), United Kingdom (location), Indie Hackers (organization), Product Hunt (organization)"
classification: "transcript"
content_hash: "sha256:03153f355d4ba589b1e1a7d6b9b6ddb8bafe8ee5d72042b81d59f28346e9ac35"
acp_version: "0.2"
token_counts_approximate: 615
visibility: public
agent_accessible: true
status: "final"
---

# S2 E14: The Marketplace to Enable SaaS Business Productization

Code Story | Startup Podcast for Technical Founders — S2 E14: The Marketplace to Enable SaaS Business Productization, with Rob Moore of Floom Press Play to Listen While You Browse S2 E14: The Marketplace to Enable SaaS Business Productization, with Rob Moore of Floom Code Story | Startup Podcast for Technical Founders 0:00 26:35 1× A Maryland native, Rob Moore quickly found himself in the UK studying game theory and behavioral economics. A lover of travel, he has been able to live the digital nomad life and see a number of amazing places. Post-graduation he started doing data visualization work for several different companies. He noticed the difficulty of going from a core product to a sellable SaaS platform. Internalizing dry principles and learning the pains of smaller product value delivery, he built Floom to be the startup as a service tool, enabling small SaaS businesses away quickly to productize their products. Today’s Sponsors: Ladder (ladder.sport) Tresta (tresta.com) Payoff (payoff.com) Episode Resources: Rob Moore Website https://www.robmoo.re/ Flume Website https://floom.app/ Rob creates Data Visualization on https://d3js.org/ Rob’s game theory model as a downloadable document http://s3.amazonaws.com/rob-moore/ExamsGamesAndKnapsacks_RobMooreOxfordThesis.pdf Aws Lambda Website https://aws.amazon.com/lambda/ Aws AppSync site https://aws.amazon.com/appsync/ The programme Rob took, Entrepreneur First Website https://www.joinef.com/ Indie Hackers Website https://www.indiehackers.com/ Product Hunt Website https://www.producthunt.com/ Leave us a review on Apple Podcasts ! Amazing tools we use: If you want the best publishing platform for your podcast, with amazing support & people – use Transistor.fm Want to record your remote interviews with class? Then, you need to use Squadcast . Code Story uses the 1-click product ClipGain , sign up now to get 3hrs of podcast processing time FREE Credits: Code Story is hosted and produced by Noah Labhart, Co-produced and edited by Bradley Denham . Be sure to subscribe on Apple Podcasts , Spotify , Pocket Casts , Google Play , Breaker , Youtube , or the podcasting app of your choice. Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By