---
title: "Brand Building Mentorship with Josh Campbell"
url: https://stacklist.com/card/afceb711-f3cf-4bb7-9513-3a76ffb98ba7
source_url: "https://www.codestory.co/episodes/mentorcam-march-josh-campbell/"
stack: https://stacklist.com/c/podcast/stack/5c73a8dd-d177-49f4-a4c5-3b3e96222e0a
summary: "Code Story podcast features Josh Campbell, founder of Human Improvement and So Gay Rose, discussing brand building strategies for consumer packaged goods startups. The episode covers topics including building brands around unconventional ideas, differences between retail and eCommerce selling, and leveraging traditional corporate experience in entrepreneurship."
tags: "brand-building, startup, consumer-packaged-goods, entrepreneurship, mentorship, podcast, ecommerce"
key_entities: "Josh Campbell (person), Human Improvement (organization), So Gay Rose (organization), Dosist (organization), Starbucks (organization), Mentorcam (organization), Code Story (organization), Brand Building (concept), Consumer Packaged Goods (concept)"
classification: "transcript"
content_hash: "sha256:7201fb5898da8046860b430f74cc02a70ba967813bd9abd3333b89ac0e103992"
acp_version: "0.2"
token_counts_approximate: 361
visibility: public
agent_accessible: true
status: "final"
---

# Brand Building Mentorship with Josh Campbell

Code Story: Insights from Startup Tech Leaders — Mentorcam March - Josh Campbell Listen to Episode Mentorcam March - Josh Campbell Code Story: Insights from Startup Tech Leaders 0:00 14:43 1× Mentorcam - Book your mentor session with promo code CODE for 20% off ! Topic: Brand Building Josh Campbell is the founder and CEO of protein supplement brand Human Improvement and wine brand So Gay Rose. Formerly a Starbucks Executive and President of cannabis wellness company Dosist, Josh has founded, funded, built, and exited multiple startups in the consumer packaged goods space. He is passionate about mentoring up and coming founders and entrepreneurs. Questions: How do you start building a brand? Whats different about building a brand around an unconventional idea? How did your traditional experience contribute to your entrepreneurial backbone? What's different about packaged goods vs. digital products, when it comes to brand? Whats different about selling to retailers, vs. selling eCommerce? Book a call with Edvard by accessing the link below: https://mentor.cam/joshcampbell - Use Promo Code CODE Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://cash.app * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By