---
title: "Brand Identity and Visual Language for Napa Eatery"
url: https://stacklist.com/card/ae15dbf8-8cbc-401a-a5ee-d58aeb237a74
source_url: "https://thedsgnblog.com/Brand-Identity-and-Visual-Language-for-Napa-Eatery-by-BOTH"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Both studio created a brand identity and visual language for Napa, a new eatery in Glen Iris, drawing inspiration from the experiential qualities of California's Napa Valley rather than obvious visual tropes. The design features an understated visual language with a textural palette, custom logotype, interior-referencing patterns, and powder-coated metal signage with subtle curves."
tags: "branding, brand-identity, visual-language, restaurant-design, graphic-design, signage, melbourne"
key_entities: "Both (organization), Napa Eatery (organization), The Design Blog (organization), Sigiriya Brown (person), Dan Smith (person), Shelley Horan (person), Glen Iris (location), Melbourne (location), Napa Valley (location), brand identity (concept), visual language (concept)"
classification: "reference"
content_hash: "sha256:84d8012b23222d6e7d25dbe7cb56508c1bdd8087a08f42adda1a86799c741cf7"
acp_version: "0.2"
token_counts_approximate: 817
visibility: public
agent_accessible: true
status: "final"
---

# Brand Identity and Visual Language for Napa Eatery

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Brand Identity and Visual Language for Napa Eatery by BOTH Both studio was engaged to create an identity for Napa, a new eatery positioned in a bustling part of Glen Iris. Steering away from any obvious visual tropes associated with the venture's namesake, the Napa Valley in California, they instead focussed on the experiential qualities of the region; the sense of space, the rich soils and the wide open blue skies. The resulting design revolves around an understated and uncluttered visual language, underpinned by a textural palette to reflect the warmth and relaxed pace of the Napa Valley. Working closely alongside the team to ensure a thoughtful meshing of the interior and identity concepts, Both created a pattern referencing the tiling within the space, brought to life by the characteristic dual line weights within the logotype. The introduction of a pale blue highlight colour visually separates the takeaway offering from the rest of the space, allowing patrons to navigate the space somewhat instinctively. The signage features subtle curves to reflect the shapes used within the interior, fabricated from powder coated metal—a smooth counterpoint to the many textures used within the space. CREDITS Design: Both Photography: Shelley Horan Copyright @ Both ABOUT BOTH Both is a branding and visual communication studio co-founded by Sigiriya Brown and Dan Smith in Melbourne in 2010. Their approach is simple; a genuine interest in the people and companies with which they choose to work leads to thoughtful and relevant design outcomes. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO