{"version":"1.0","type":"card","id":"ad354072-a906-4235-8019-c9f4e35c6de4","url":"https://stacklist.com/card/ad354072-a906-4235-8019-c9f4e35c6de4","title":"How to Build a GTM Strategy From Scratch: Step-by-Step for SaaS Founders","source_url":"https://www.envizon.com/blog/how-to-build-a-gtm-strategy-from-scratch-step-by-step-for-saas-founders","note":"A five-layer ICP framework: industry, size, funding stage, geography, tech stack - past the generic \"know your customer\" advice.\n","image":{"url":"https://ucarecdn.com/303c475e-236d-4fa7-8b00-52a588879cab/","alt":"How to Build a GTM Strategy From Scratch: Step-by-Step for SaaS Founders","width":1920,"height":1280},"stack":{"id":"96fc5a70-3dd3-4caf-a451-6d63c41eecb5","title":"How to Build a Repeatable GTM Engine from $0 to Series A: A Founder's Playbook","url":"https://stacklist.com/c/business/stack/96fc5a70-3dd3-4caf-a451-6d63c41eecb5"},"created_at":"2026-07-01T15:46:08.727Z","updated_at":null,"aco":{"summary":"This guide provides a step-by-step framework for early-stage SaaS founders (pre-seed through Series A) to build a go-to-market strategy from scratch, covering ICP definition, positioning, and demand generation. It emphasizes that a GTM strategy is a system connecting product to buyer through the right motion, not merely a marketing plan or channel list.","tags":["gtm-strategy","saas","b2b","ideal-customer-profile","positioning","go-to-market","startup-founders"],"key_entities":[{"name":"Maansi Sanghi","type":"person","confidence":0.95},{"name":"Envizon","type":"organization","confidence":0.9},{"name":"Go-to-Market Strategy","type":"concept","confidence":1},{"name":"Ideal Customer Profile","type":"concept","confidence":0.98},{"name":"B2B SaaS","type":"concept","confidence":0.97},{"name":"Positioning","type":"concept","confidence":0.92},{"name":"Salesforce","type":"technology","confidence":0.75},{"name":"HubSpot","type":"technology","confidence":0.75},{"name":"North America","type":"location","confidence":0.7}],"classification":"framework","language":"en","confidence":0.85,"provenance":{"model":"claude-opus-4-6","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-07-01T15:46:17.989Z"},"token_counts":{"approximate":4158,"cl100k":3450},"content_hash":"sha256:706d2a32cb29bbba616d4a3e833a9b8a192eec26cc20c1ea57080f5a357bc395","acp_version":"0.2","body_available":true,"body_tokens":4158,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/ad354072-a906-4235-8019-c9f4e35c6de4.json","html":"https://stacklist.com/card/ad354072-a906-4235-8019-c9f4e35c6de4","md":"/api/public/card/ad354072-a906-4235-8019-c9f4e35c6de4.md","stack_json":"/api/public/stack/96fc5a70-3dd3-4caf-a451-6d63c41eecb5.json"}}