{"version":"1.0","type":"card","id":"aa1ef2b6-3781-486b-8707-f7dd2d73bf1a","url":"https://stacklist.com/card/aa1ef2b6-3781-486b-8707-f7dd2d73bf1a","title":"D&AD 2012: Graphite Pencil for Hot Wheels For Real","source_url":"https://www.dandad.org/awards/professional/2012/integrated-earned-media/19133/hot-wheels-for-real/","note":"Hot Wheels For Real, the Mistress (now The Many) relaunch of Mattel's Hot Wheels, won a D&AD Graphite Pencil for Integrated in 2012.","image":{"url":"https://ucarecdn.com/c1b9917e-0884-45ed-86ef-0ba8ae89dee7/","alt":"D&AD 2012: Graphite Pencil for Hot Wheels For Real","width":373,"height":540},"stack":{"id":"fa6d8bca-357c-476c-9ff5-cf91f01ffc2e","title":"The Many: Advertising Awards and Recognition","url":"https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e"},"created_at":"2026-10-26T22:20:51.174Z","updated_at":null,"aco":{"summary":"Hot Wheels For Real was a D&AD award-winning campaign featuring a mysterious test facility and Team Hot Wheels drivers, consisting of over 30 content pieces including TV commercials, online promotions, and a transmedia Facebook activation. The campaign culminated in a world-record-breaking vehicle jump live event and half-hour TV show with exclusive content released across multiple platforms.","tags":["hot-wheels","advertising-campaign","transmedia","d-and-ad","brand-activation","video-content","automotive"],"key_entities":[{"name":"Hot Wheels","type":"organization","confidence":0.99},{"name":"D&AD","type":"organization","confidence":0.98},{"name":"Team Hot Wheels","type":"concept","confidence":0.95},{"name":"Hot Wheels Test Facility","type":"concept","confidence":0.94},{"name":"United States of America","type":"location","confidence":0.99},{"name":"world-record-breaking vehicle jump","type":"event","confidence":0.92},{"name":"transmedia activation","type":"technology","confidence":0.9},{"name":"Facebook","type":"organization","confidence":0.97}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:20:56.996Z"},"token_counts":{"approximate":262,"cl100k":202},"content_hash":"sha256:d8d77f13583849fcbae6a461545a2f887699f362abd52f16da705336eeefa474","acp_version":"0.2","body_available":true,"body_tokens":262,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/aa1ef2b6-3781-486b-8707-f7dd2d73bf1a.json","html":"https://stacklist.com/card/aa1ef2b6-3781-486b-8707-f7dd2d73bf1a","md":"/api/public/card/aa1ef2b6-3781-486b-8707-f7dd2d73bf1a.md","stack_json":"/api/public/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e.json"}}