---
title: "Mike Pollack"
url: https://stacklist.com/card/a545b8bf-d4d4-486b-a88d-8492097a50ed
source_url: "https://www.linkedin.com/in/mipollack"
stack: https://stacklist.com/c/business/stack/1e64143c-7680-4750-89ff-af7d5e73f86a
summary: "Mike Pollack is a performance marketing specialist based in Los Angeles, associated with Klay Media and 1-800-D2C, with expertise in app marketing, affiliate marketing, and digital marketing. His LinkedIn activity highlights Klay Media's partnership with Fetch's affiliate program and the team's presence at Affiliate Summit East in New York."
tags: "performance-marketing, affiliate-marketing, mobile-marketing, digital-marketing, app-marketing, lead-generation"
key_entities: "Mike Pollack (person), Klay Media (organization), Fetch (organization), 1-800-D2C (organization), Yeshiva University (organization), impact.com (technology), Affiliate Summit East (event), Los Angeles, California (location), Juliette Decker (person), Morgan Fokes (person), LinkedIn (organization)"
classification: "reference"
content_hash: "sha256:88bb58266930751cab93513eba06f9eb1336305cb0bfaf20bf856dfc72d059d8"
acp_version: "0.2"
token_counts_approximate: 7882
visibility: public
agent_accessible: true
status: "final"
---

# Mike Pollack

Sign in to view Mike’s full profile Mike can introduce you to 10 people at Klay Media Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Mike Pollack Sign in to view Mike’s full profile Mike can introduce you to 10 people at Klay Media Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Los Angeles, California, United States Contact Info Sign in to view Mike’s full profile Mike can introduce you to 10 people at Klay Media Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 8K followers 500+ connections See your mutual connections View mutual connections with Mike Mike can introduce you to 10 people at Klay Media Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Mike’s full profile Mike can introduce you to 10 people at Klay Media Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 1-800-D2C Yeshiva University Report this profile About Performance marketing specialist with experience in app marketing for games/brands with… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Services Advertising Lead Generation Mobile Marketing Digital Marketing Content Marketing Request proposal Activity 8K followers Posts Reactions No more previous content Mike Pollack reposted this Report this post Mike Pollack reposted this Klay Media Klay Media 1d Mike Pollack reposted this Our team is excited to share that Fetch is officially launching its affiliate program with support from Klay Media. Fetch is one of the leading rewards apps, giving users an easy way to earn points on everyday purchases and redeem them for gift cards from popular retailers like Amazon and Target. With a 4.9-star rating across more than 14M app reviews and over $1B in rewards redeemed, there’s already strong awareness and engagement behind the brand. The program will be running on impact.com , and our team is now looking to connect with publishers across content, loyalty, rewards, member benefits and other relevant channels. If you’ve worked with similar brands or have an audience that could be a strong fit for Fetch, we’d love to hear how you’d approach the opportunity. Share your interest and a little more about your audience and traffic here: https://lnkd.in/g4s-jM7y #AffiliateMarketing #PerformanceMarketing #DigitalMarketing public_profile__posts 54 3 Comments Copy LinkedIn Facebook X Mike Pollack Mike Pollack 1mo Report this post Mike Pollack shared this And me! Klay Media Klay Media 1mo Mike Pollack shared this New York, here we come🗽 Klay Media is heading to Affiliate Summit East on July 27–28 in Times Square, New York. Juliette Decker and Morgan Fokes will be there representing Klay Media throughout the event. Whether you want to talk affiliate strategy, mobile user acquisition, or explore what a partnership with Klay could look like, we'd love to find time to connect while we're there. Heading to ASE? Fill out the form below to schedule time with our team in New York 👇 🔗 https://lnkd.in/eyiEdMqw #AffiliateSummitEast #ASE2026 public_profile__posts 24 Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this Ben Sharf Ben Sharf 2mo Mike Pollack reposted this On June 23 I'm sitting on a panel at Shopify's NYC office with three killer operators. → Arda Bulak , who runs retention at Create Wellness → Taylor Prokes , co-founder of The Big A## Calendar Company → Zach Bingham , CEO of 1800DTC → And me It'll be a conversation about what's working in ecommerce through the first half of 2026. Hosted by 1800DTC and Shopify . If you're in NYC and running a brand, come hang out. It'll be a good time. https://lnkd.in/gsCND_xc public_profile__posts 83 6 Comments Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this 1800DTC 1800DTC 2mo Mike Pollack reposted this The last six months in commerce? Wild. Let's talk about it. 1800DTC and Shopify are hosting Commerce Unfiltered: 2026 Mid-Year Recap, a night for founders, operators, SaaS leaders, and ecosystem partners to skip the buzzwords and get real about what's actually working right now. We're getting into the stuff keeping you up at night: → AI that actually delivers vs. AI that's all hype → The new rules of customer acquisition → Navigating uncertainty without losing your edge → The messy truth about building a brand right now Speakers include: → Ben Sharf — Co-Founder of Platter , Forbes 30 Under 30 → Arda Bulak — Retention Leader at Create Wellness → Taylor Prokes — Founder of The Big A## Calendar Company → Zach Bingham — CEO of 1800DTC Sponsored by Refersion . 📍 Shopify NY — 131 Greene St, New York, NY 📅 Tuesday, June 23rd 🕕 Doors open at 6:00 PM Come for the unfiltered conversation. Stay for the connections that actually move your business forward. RSVP here → https://lnkd.in/dRabHHnx public_profile__posts 23 2 Comments Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this 1800DTC 1800DTC 2mo Mike Pollack reposted this If you're in Austin, clear your calendar. We've got a big night planned. 🤠 We're partnering with DOSS and Manifest.eco to co-host a FIFA World Cup Watch Party for USA vs. Paraguay, one of the first matchups of the 2026 World Cup. But we're not stopping there. We're also hosting a DTC dinner before kickoff for founders and operators in the Austin ecosystem. Two events. One night. The full Texas DTC/CPG community under one roof. Expect founders, operators, and builders from across the DTC and CPG space with a big screen, open bar, and the kind of room where the conversations are just as good as the game. Whether you're coming with your team or looking to meet new people in the space, this is the room to be in. 🤠 🍽️ DTC Dinner beforehand → RSVP here: https://luma.com/ktqr293m 📍 Watch Party at Clive → RSVP: https://luma.com/1w4ia4px public_profile__posts 12 1 Comment Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this Klay Media Klay Media 2mo Mike Pollack reposted this Meet Juliette Decker who just hit her 5 year anniversary at Klay Media 🎉 Juliette leads the agency side of the business, overseeing affiliate and partnership strategy across all channel types including mobile UA, loyalty, content, creator, paid search, and post-transaction channels. She works closely with both brands and publishers to build scalable growth strategies and identify new partnership opportunities that actually move the needle. Five years in, she's grown alongside the company while helping brands better connect affiliate marketing and mobile user acquisition strategies to drive scalable, lasting growth. That kind of tenure and expertise doesn't happen by accident, it's built through great work and genuine relationships. When she's not building partnership strategies, you can find her chasing her toddler around, spending weekends at the beach, or reading the newest fantasy book everyone is talking about. We're lucky to have her. Here's to many more years 🙌 Want to connect with Juliette directly? Reach out to her on LinkedIn or via email at juliette@klaymedia.com 🔗 public_profile__posts 36 9 Comments Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Dakota Neel Dakota Neel 2mo Mike Pollack reposted this Excited to join industry leaders at IPX to discuss innovation, growth, and the future of performance marketing. Klay Media Klay Media 2mo Mike Pollack reposted this Austin, we're coming for you 🤠 Klay Media is heading to iPX26, June 9–11 in Austin, Texas. One of the best events in the partnership space, and we're looking forward to reconnecting with existing partners, meeting new publishers and creators, and connecting with brands looking for agency support to scale their performance programs. Dakota Neel and Cynthia H. will be representing Klay Media throughout the week. If you're going to be there, we'd love to find time to connect. Fill out the form to schedule some time with our team in Austin 👇 🔗 https://lnkd.in/dQHSGHbi public_profile__posts 29 2 Comments Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this Dakota Neel Dakota Neel 2mo Mike Pollack reposted this Another MAU has concluded, and this one truly felt different in the best way. The conversations were meaningful, the connections felt genuine, and overall, it was the most personal and impactful MAU I’ve attended yet. I had the opportunity to attend some incredible dinners where I made both personal and professional connections. I was especially honored to co-sponsor the Women in Leadership event. Ending the week surrounded by so many strong women in the industry was incredibly motivating. Hearing others openly discuss the same challenges and hurdles we all face, and how they’ve worked through them, highlighted the importance of these spaces and conversations. I’m also incredibly proud of my team and the relationships they built throughout the week. I look forward to seeing what comes from all of the conversations and new connections made! public_profile__posts 63 Copy LinkedIn Facebook X Mike Pollack reposted this Report this post Mike Pollack reposted this Cynthia H. Cynthia H. 3mo Mike Pollack reposted this I am headed to Austin, TX with Dakota Neel for IPX 🏙️ 🎇 Let's meet! It's our first time and we can't wait to meet new publishers, creators and see our existing partners ✨ Send me your best BBQ recs and let's talk traffic channels and placements for Klay Media 's amazing clients. 📩 cynthia@klaymedia.com Verticals: Mobile | Ecom | Security | Wellness | Utilities | Education public_profile__posts 24 1 Comment Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Slide to item 4 Slide to item 5 Slide to item 6 Slide to item 7 Slide to item 8 Slide to item 9 No more previous content Mike Pollack liked this Report this post Mike Pollack liked this Klay Media Klay Media 1d Mike Pollack liked this Our team is excited to share that Fetch is officially launching its affiliate program with support from Klay Media. Fetch is one of the leading rewards apps, giving users an easy way to earn points on everyday purchases and redeem them for gift cards from popular retailers like Amazon and Target. With a 4.9-star rating across more than 14M app reviews and over $1B in rewards redeemed, there’s already strong awareness and engagement behind the brand. The program will be running on impact.com , and our team is now looking to connect with publishers across content, loyalty, rewards, member benefits and other relevant channels. If you’ve worked with similar brands or have an audience that could be a strong fit for Fetch, we’d love to hear how you’d approach the opportunity. Share your interest and a little more about your audience and traffic here: https://lnkd.in/g4s-jM7y #AffiliateMarketing #PerformanceMarketing #DigitalMarketing public_profile__reactions 54 3 Comments Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this Yoni Shraga Yoni Shraga 4d Mike Pollack liked this A couple of my favorite clients are in their early 30s and come from a very successful real estate family. They could probably be a lot more comfortable than they are, but they still operate like they have something to prove. They negotiate everything with me. They know their numbers cold, show up prepared, are constantly looking at deals and always want to figure out how to get more value out of every dollar they spend. They have plenty of resources behind them, but you would never know it from the way they work. I've also met people with a lot less who already act like they've made it. They're slower, less hungry and somehow too comfortable before they've really built anything. I used to think that hunger naturally disappeared once someone became successful. The more successful people I meet, the less I believe that. Sometimes staying hungry is exactly how people become successful in the first place, and how some families stay successful for generations. 12 3 Comments Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this 1800DTC 1800DTC 5d Mike Pollack liked this DEEPS sells a sleep patch that gets thrown away every morning 👀 their stack includes: Outbrain - native placements on publisher sites Awin Global - affiliate program and partner payouts R.O.EYE - affiliate and performance marketing partner Firework - shoppable video on product pages Junip - reviews and UGC on the PDP Hotjar | by Contentsquare - session recordings and heatmaps Skio - subscriptions and swaps Klaviyo - email and SMS lifecycle Smile.io - points and referral loyalty View their full stack here 🔗 1800dtc.com/brands/deeps #dtc #stack #shopify public_profile__reactions 14 1 Comment Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this Aaron Wollner Aaron Wollner 5d Mike Pollack liked this Between consulting work and chasing two small kids, I’ve spent the last stretch on a side project that came together quickly. Building the product from scratch was an extremely rewarding experience. It started with helping friends in the neighborhood with their renovation and interior design projects. I noticed the same thing every time — the tech available came up short and like many designers ended up using spreadsheets, Google Drive and Canva. So I built the thing that should exist. Designer Edge is a platform to run an interior design practice. It’s uniquely connected - the intake discerns taste and style and becomes a structured brief. That brief drives the concept, the plan, and what gets sourced — right through selections, approvals, tracking and invoicing. All project management tools have automation underneath so meetings and notes get captured and organized. It aligns the vision in the designer’s head with what the client wants but can rarely put into words. It’s live. Designers are using it. I’m opening a founding cohort — the next 20 designers will start at no cost, lock in founding pricing, and help shape where it goes next. Know an interior designer? I’d love to show them the platform. Drop a comment or send me a DM. 19 3 Comments Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this Zach Bingham Zach Bingham 5d Mike Pollack liked this denver’s last Newtopia Now is in the books next year it’s chicago… i started tuesday at a happy hour with Hummingbirds , Little Nosh , It's All Happening Agency and Express Checkout then the next day 400+ brands close to half of them exhibiting for the first time stuff i liked: Strip Jerky - hot honey date is the move, don’t argue with me. Superoot® - immunity sticks, six roots. they put actual carrots and ginger all over the booth and honestly it worked better than any sell sheet. Posana - plant based bars, 20g, no seed oils. the matcha latte one is good. Party Of - mango sticky rice kettle corn. pad thai popcorn. booth looked like a disco. loved it. the thing i keep coming back to: functional is table stakes now, everybody’s claiming it, the ones pulling ahead are the ones you can spot from ten feet away that’s why 1800DTC goes to these types of events, to find the brands nobody’s covering yet and get them in front of people who can actually help them scale make sure to sub to the 1800hotline for the full breakdown next week → [ https://lnkd.in/gzYVJfjc ] #dtc #cpg public_profile__reactions 65 7 Comments Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this Klay Media Klay Media 5d Mike Pollack liked this ClassPass is offering one month free starting August 27, and we’re looking for new publishers to help share the offer with their audiences. For someone looking to get back into a routine, try a new Pilates studio, book a spa appointment, or simply find something that fits their schedule, a full month gives them more time to experience what ClassPass has to offer. It’s also the highest-converting offer the ClassPass affiliate program runs, doubling the standard free trial period. We’re especially looking to connect with publishers across fitness, wellness, beauty, lifestyle, student audiences, and mobile/app. ClassPass gives members access to thousands of top-rated gyms, studios, salons, spas, and more, all through one app. The affiliate program runs year-round, so a strong fit for this campaign can also open the door to a longer-term partnership. The promotion launches August 27, so the earlier we can connect on placements, the better. Interested in participating? Reach out: 📩 classpass@klaymedia.com public_profile__reactions 6 Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this Markus Gehrmann Markus Gehrmann 6d Mike Pollack liked this This week I’m starting as COO at Weflow . 💥 I’m excited to join the team around Janis Zech and Philipp Stelzer , building a revenue AI platform that automates Salesforce data capture and gives sales teams full visibility into deals, pipeline, forecasts, and team performance. As COO, I’ll help scale the company, which already today serves 300+ happy customers. Beyond the usual COO responsibilities at an early-stage scaleup, I’ll work closely with our Customer Success team to ensure our solution delivers strong outcomes for our customers. If you want to automate Salesforce data entry, improve coaching, deal intelligence, or forecasting, let’s talk. PS: Already using Gong or Clari? Weflow offers more functionality for half the price. 166 78 Comments Copy LinkedIn Facebook X Mike Pollack liked this Report this post Mike Pollack liked this We can't wait to hear more about Revaya from Yoni Shraga next week at Multifamily Demo Day ! 🎉 Multifamily Insiders Multifamily Insiders 6d Mike Pollack liked this As AI adoption accelerates across the multifamily industry, the most successful operators aren't replacing people, they're empowering them. We asked Yoni Shraga at Revaya about what shifts he's watching in multifamily right now, and loved his response: "The conversation has shifted from 'Can AI replace people?' to 'How do we use AI to make great people more productive?' The best operators are combining AI with experienced remote team members, letting technology handle repetitive work while people focus on residents, communication, and the work that actually requires human judgment." We can't wait to feature Yoni and Revaya on Day 2 of Multifamily Demo Day ! Join us for the entire event, August 26-27. public_profile__reactions 22 1 Comment Copy LinkedIn Facebook X No more next content See all activities Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> 1-800-D2C *]:mb-0 not-first-middot leading-[1.75]"> ***** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** ***** *]:mb-0 not-first-middot leading-[1.75]"> ***** ********* ******* *** ******* *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** ******** *** *]:mb-0 not-first-middot leading-[1.75]"> ********* *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******* ********** *]:mb-0 not-first-middot leading-[1.75]"> ** ******* *** ********** undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> 2004 - 2008 *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******* *********** ** **** ****** ** ******** *]:mb-0 not-first-middot leading-[1.75]"> *** ******* *** ********** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> 2004 - 2008 View Mike’s full experience See their title, tenure and more. Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Languages *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> English *]:mb-0 not-first-middot leading-[1.75]"> Native or bilingual proficiency *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Hebrew *]:mb-0 not-first-middot leading-[1.75]"> Native or bilingual proficiency *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> Recommendations received Yury Bolotkin “When I joined Fyber Mike had already been a legend in the company, soon after I got a chance to work with him closely. When he took the responsibility of managing EMEA CS team, he was able to stay in touch with all of us almost 24/7 doing that remotely from another continent with 9 hours time difference. His energy and passion to work drove us and encouraged to beat challenging goals quarter after quarter. Any question you might have was always answered by Mike: either working on a strategic approach to a client, pushing for special terms with an advertiser or carving a personal career path. Besides that, he was always on top of the things happening in the team. Happy having a chance to work with him.” Eileen Wang “Mike hired me on as his first account manager at SponsorPay (Fyber) and being able to work for and along with him was one of the best career decisions I've made. Mike's strong network, top-notch client service excellence, and vast knowledge in performance marketing allowed him to identify & bring on new revenue opportunities as well as strategize successful campaigns that help clients reach their goals. He was able to hire and build a global account management team that fosters the same client-first mentality and work ethics. Mike's team had the longest tenured employees, and he has proven success in being an amazing manager who is not afraid to get his hands dirty in order to help his team and the company succeed. ” 13 people have recommended Mike Join now to view View Mike’s full profile See who you know in common Get introduced Contact Mike directly Join to view full profile Other similar profiles Eitan Reshef Eitan Reshef Blue Wheel 5K followers Chicago, IL View Profile Dan White Dan White Vault Advertising 3K followers Greater Boston View Profile Geramy Cullins Geramy Cullins HubBox 5K followers Atlanta, GA View Profile Andrew Ogren Andrew Ogren Pendulum 3K followers Newport Beach, CA View Profile Tom Fritsch Tom Fritsch TOFmedia, LLC. 4K followers Tempe, AZ View Profile Michael Kacerosky Michael Kacerosky Locked In Media 3K followers Delray Beach, FL View Profile Jennine Rexon Jennine Rexon Rex Martech 6K followers Voorhees, NJ View Profile Jeremy Schoemaker Jeremy Schoemaker Self 7K followers Dallas-Fort Worth Metroplex View Profile Dawn Wigginton Dawn Wigginton dRAE Media & Marketing 3K followers Louisville Metropolitan Area View Profile Michele Volpe Michele Volpe Foxtail Art Studio 4K followers Boca Raton, FL View Profile Explore more posts Red Jaques Bernaldez PayRex • 2K followers Engineering for the P-Pop Surge: How 1Z Entertainment and PayRex Power SB19 Events ​1Z Entertainment used PayRex Pages to sell global fan packages for SB19's upcoming concert. Some key highlights: - Payment acceptance is infrastructure, not a feature. A declined card during a high-anticipation purchase spreads on social faster than a successful one. - Capture-first flows are expensive. We used hold-then-capture so that invalid transactions never become refunds — no fees, no reconciliation noise. - Payment reconciliation went from 30 days to end-of-day. Structured data collection at checkout meant no manual matching between form submissions and payment records. The system held. Not as cleanly as we'd like. We are already engineering against the numbers we collected. ​This partnership isn't just about selling tickets; it's about empowering Filipino artists to own their ecosystem with world-class technology. ​#SB19 #1ZEntertainment #PPop #Fintech #EventTech #Scalability #PayRex #ATIN #TechInnovation 14 Joshua Ludwig ProcessorQX • 1K followers The live event industry has no problem with markups. It has a problem with who is doing the markup. That’s the truth nobody wants to say out loud. Every time brokers and the secondary market come up, people suddenly act like price movement is unethical, like resale is the only place margin exists, and like capping brokers somehow fixes the system. It doesn’t. Because the same people complaining about broker markups are often silent when the primary side does the same thing in different ways. Let’s stop pretending fans only get squeezed in the secondary market. Fans are paying more everywhere. - They pay more through platinum tickets. - They pay more through dynamic pricing. - They pay more through service fees. - They pay more for parking. - They pay more for concessions. - They pay more for merch. - They pay more for VIP upgrades and packaged experiences. So why is markup treated like a business strategy on the primary side, but a moral failure on the secondary side? That double standard is a huge part of what’s wrong with this conversation. I’m against resale caps because they do not solve the actual issue. They don’t fix supply and demand. They don’t improve pricing efficiency. They don’t create fairness. They just create the illusion of control while ignoring how the rest of the ecosystem operates. - Venues need markups to function and profit. - Promoters need markups to function and profit. - Artists, teams, and primary platforms all look for ways to maximize value. Somehow brokers are supposed to be the only people in the market not allowed to do the same? That makes no sense. Brokers take real risk. They commit capital up front. They buy into uncertainty. They absorb losses when demand is soft. They sit on inventory. They help move tickets. They create liquidity. They contribute to price discovery. And in many cases, they are the reason fans can buy below face value when an event underperforms. That part never gets enough attention. People love to point at the high-end resale example, but rarely talk about the thousands of tickets sold at a loss, the risk brokers carry, or the role the secondary market plays in helping clear inventory. You cannot champion dynamic pricing and revenue optimization on the primary side, then suddenly reject market behavior when it happens somewhere else in the chain. If we’re going to have an honest conversation about pricing in live entertainment, then let’s have the whole conversation. Not just the part that is easy to blame. Because resale is not the only place profit exists. Brokers are not the only ones capturing value. Secondary markets are not the enemy of the live event business. They are part of it. #Ticketing #LiveEvents #TicketResale #SecondaryMarket #Brokers #DynamicPricing #PricingStrategy #FanExperience #EventIndustry #LiveEntertainment #ConcertIndustry #SportsBusiness #PrimaryMarket #TicketBroker #EntertainmentBusiness #PriceDiscovery #Venues #Promoters #Artists #Teams 13 Tersh Blissett Trade Automation Pros • 10K followers As leaders in this industry, we have to think beyond just what’s possible with AI. We also have to think about what’s responsible. In this conversation, Justin Riley pointed out something that contractors need to be aware of. Consent for messaging does not automatically mean consent for AI voice outreach. That distinction matters. Especially as more businesses start implementing these tools. Watch the full episode: https://lnkd.in/gNEWjTCQ Listen to the full episode: https://lnkd.in/gih7aJAD 3 1 Comment Matt Maher M7 Innovations • 5K followers Fox is buying Roku for $22 billion, and most of the coverage will call it a streaming land grab. I see it from a different perspective. Roku's power is in the hardware and platform: it's the entertainment operating system in 100 million homes. Sure, it dabbled in its own content and programming, but its leverage was being the neutral shelf everyone else had to live on. Now Fox owns that shelf, and it gets to decide what it would like sitting at the front. 🔮Zooming out, the bigger signal is a pattern of purchasing neutrality. Publicis acquired LiveRamp, the data connector that wasn't supposed to buy or sell media. The Trade Desk acquired Sincera, the scorekeeper that wasn't supposed to bid in the auctions it graded. And now Fox snatches up an independent Roku, the biggest one yet. So, while I'm happy for my fellow Roku friends and colleagues on being part of a massive acquisition (they truly built something so valuable), I worry that what viewers call 'choice' shrinks a little every time another big company gets its thumb on the scale. 11 Eric Franchi 8K followers Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that. 108 14 Comments Show more posts Show fewer posts Explore top content on LinkedIn Find curated posts and insights for relevant topics all in one place. View top content Add new skills with these courses 1h 11m Learning Bitcoin and Other Cryptocurrencies 3h 3m Salesforce Certified Marketing Engagement Foundations Cert Prep 5h 52m SPSS: Wrangling, Visualizing, and Modeling Data See all courses