---
title: "Christopher Kong - Founder and Operator | LinkedIn"
url: https://stacklist.com/card/a4737226-e788-4700-80c5-07d5355496bb
source_url: "https://www.linkedin.com/in/kongchris"
stack: https://stacklist.com/stack/51b4578e-c792-4cb9-b453-67d1d840d981
summary: "Christopher Kong is a founder and operator with over 10 years of experience, based in New York, promoting his wellness hydration brand WEL through community run events. His recent activity highlights partnerships with run clubs and fitness studios such as Solidcore Williamsburg, Brasil Run Club, Slow Girl Run Club, and Hungry Llama to grow brand awareness."
tags: "linkedin-profile, wellness, community-events, running, hydration, brand-building, founder"
key_entities: "Christopher Kong (person), WEL (organization), Loyola University Maryland (organization), Solidcore Williamsburg (organization), Brasil Run Club (organization), Slow Girl Run Club (organization), Hungry Llama (organization), New York, New York, United States (location), Bar Harbor (location), Acadia National Park (location), Run Now, Glow Later (event), Run Stronger (event)"
classification: "notes"
content_hash: "sha256:24209a857413daba1c00220be68460b5e6d1c53861ea0c08b960693142db04d6"
acp_version: "0.2"
token_counts_approximate: 7684
visibility: public
agent_accessible: true
status: "final"
---

# Christopher Kong - Founder and Operator | LinkedIn

Sign in to view Christopher’s full profile Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Christopher Kong Sign in to view Christopher’s full profile Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New York, New York, United States Contact Info Sign in to view Christopher’s full profile Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . 2K followers 500+ connections See your mutual connections View mutual connections with Christopher Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Join to view profile Message Sign in to view Christopher’s full profile Email or phone Password Show Forgot password? Sign in Sign in with Email or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . WEL Loyola University Maryland Report this profile About I’m Chris Kong, a founder and operator with over 10 years of experience across… see more Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now Activity 2K followers Posts Comments Reactions No more previous content Christopher Kong Christopher Kong 1w Report this post Christopher Kong shared this Spent Sunday morning at [solidcore] Williamsburg for a special "Run Stronger" class designed for runners. Afterwards, the group laced up and headed out for a run led by Brasil Run Club. Everyone cooled down and rehydrated with some Iced Peach Tea made with WEL at the end of the run. These are the best types of events where everyone is training hard, hydrating properly afterward, and getting to meet some new customers of the brand along the way. Thanks to the team over at Solidcore Williamsburg and Brasil Run Club for teaming up on this one! public_profile__posts 19 Copy LinkedIn Facebook X Christopher Kong Christopher Kong 2w Report this post Christopher Kong shared this Took a real weekend off for the first time in a while and spent some quality time with friends in Bar Harbor. One of the highlights of our trip, we hiked the Beehive Trail in Acadia National Park, which put my legs to the test along granite switchbacks and rocky steps. Obviously WEL came with me (some habits don't take a day off 😉). Nothing like mixing up a bottle with the whole coastline laid out in front of you. The views were truly incredible, worth every step of the way up. We're back to it this week, fully recharged! public_profile__posts 23 2 Comments Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this We had over 110 RSVPs in just a few days. WEL teamed up with Slow Girl Run Club and Hungry Llama for our "Run Now, Glow Later" event, which was an easy 2-mile morning run through the waterfront, followed by skin-nourishing refreshers made with WEL, and good company. Who doesn't love ending a run with Peach Matcha Refreshers and Iced Peach Teas? When we started planning this, we had no idea it would resonate the way it did. Over 110 people RSVP'd in less than a week, which is proof that people aren't just craving another group workout. They're craving community, movement, and a reason to show up for each other (bonus points if there's a good drink waiting at the finish line 🙂 ), especially in a city like NYC. Huge thank you to Isabel and the Slow Girl Run Club crew, and Daniel Salazar & Nitasha at Hungry Llama for partnering with us on this one. Watching three brands come together around something this simple with people moving together is exactly why we love what we do. public_profile__posts 23 1 Comment Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this Building a CPG brand is chaotic. Good thing we were in a controlled chaos environment last night. Last night's "From Cart to Shelf" event brought together CPG founders, operators, creators, and investors under one roof. We had a live DJ set going, incredible energy, and so many amazing brands showcasing what they've built. There's nothing quite like connecting with other founders who genuinely get the highs and lows of building a CPG brand. This community continues to inspire me and push WEL forward every single day. We had a blast having attendees taste our Iced Peach Tea made with WEL's skin-nourishing electrolytes. Huge thank you to Zach Bingham , Sloane Kraftsow , and Julia Kielan for bringing this whole room together, and to Air for hosting us in their beautiful space. And thank you to 1800DTC , Air , The Shelf , and Wayflyer for making the night possible. Grateful for this community. 🚀 public_profile__posts 33 2 Comments Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this New York Swim Week just wrapped and WEL had the honor of being the hydration partner for their official after party. 🥂 We brought the Hugo WEL Spritz to life for the night, where guests had a taste of what "drink your skincare" really means. Functional hydration with Himalayan pink salt, coconut water, hyaluronic acid, and ceramides, served up in a way that fits right into the energy of Swim Week. We proved that functional hydration doesn't have to sacrifice the experience. Whether you're at a runway show, a rooftop pool party, or just getting through your day, your skin (and your glass!) deserve better than sugar and empty calories. Huge thanks to the entire NYSW and T-Squared Social teams for having us. This is just the beginning of WEL showing up where the culture is. #NYSwimWeek #WEL #Hydration #SkinCare public_profile__posts 20 1 Comment Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this What happens when hospitality meets wellness? Magic. Last night, WEL partnered with The Maze NYC , NYC's alcohol-free members club, for an evening centered around wellness and self-care. Coming from a hospitality background, I've always believed every detail makes the guest experience. It's not just about showing up with a product – it's about creating a moment people actually want to be part of. We served up an elevated version of our Peach Glow Spritz and got to spend the night chatting with The Maze members about their wellness routines, what they look for in functional beverages, and how skin-supporting hydration fits into their day-to-day. We received some incredible feedback. 🙂 Huge thank you to the entire team at The Maze for hosting us in such a beautiful space and making WEL feel right at home. This is exactly the kind of partnership we love, one where hospitality and wellness meet, and everyone leaves a little more hydrated (and glowing). #WEL #DrinkYourSkincare #TheMaze #WellnessEvents #NYCEvents public_profile__posts 20 Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong posted this Innovative brands are skipping past collagen and going straight for the skin barrier. Your skin barrier is what actually keeps moisture in and pollution, irritants, and everything else out. When it breaks down, that's when fine lines and wrinkles really take hold. Dermatologists have been saying the same thing all through 2026: "skin longevity" is replacing "anti-aging," and skin barrier ingredients like ceramides and hyaluronic acid are becoming the foundation. Kourtney Kardashian's wellness brand, Lemme, just proved the point. Their new Skin Gummy Rings lead with ceramides and hyaluronic acid in the formulation. This was a total skin barrier play. When a brand with that kind of reach makes that call, it's clear the category's shifting. Consumers already trust hyaluronic acid and ceramides. Thanks to years of The Ordinary, CeraVe, and the whole "skinimalism" wave did that education for us on the topical side. What's new is eating or drinking it instead. The brands willing to formulate past the obvious ingredient are the ones who'll own the next few years of this category. What ingredient do you think consumers ask for next? 5 Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this Building in NYC is fun. What's even better is building alongside other founders and high performers who push you to level up. 🚀 This Friday (7/24) at 6:30pm, I'm co-hosting a Founders Workout at F45 Midtown East. This will be a 45-min workout followed by skin-supporting electrolyte drinks from WEL , cold protein popsicles from Pola Pops , Korean soup from OMA Natural Food , and luxury towels from Knit. We'll also have a live DJ and networking after. If you're building something in this city and want to sweat and connect with people doing the same — come through. Grab your spot here: https://lnkd.in/g89MxWzK #NYCFounder #NYCWellnessEvents #WellnessPopUp public_profile__posts 8 5 Comments Copy LinkedIn Facebook X Christopher Kong Christopher Kong 1mo Report this post Christopher Kong shared this The best compliment I got last week wasn't about our drink – it was "wait, I've had or seen WEL before." WEL teamed up with Rivian , Forte , and Urban Iron for a full wellness activation in the middle of NYC's 90-degree heat wave with yoga, a group run, and a recovery experience. We served an Iced Peach Tea refresher made with WEL as the post-workout recovery drink, and it disappeared fast. Multiple people came up and said they recognized WEL from other activations around the city — not because we told them to, but because they'd actually come across us before. We launched a little over 6 months ago, so hearing that kind of recognition already, from people who found us organically at a different event, is the clearest signal we could ask for that our partnerships led growth is working. One workout, one city block, one activation at a time. 💪 Huge thanks to the Rivian, Forte, and Urban Iron teams for having us!! 🙌 public_profile__posts 25 Copy LinkedIn Facebook X No more next content Slide to item 1 Slide to item 2 Slide to item 3 Slide to item 4 Slide to item 5 Slide to item 6 Slide to item 7 Slide to item 8 Slide to item 9 Christopher Kong replied to a comment 1w Clareen W. great hike with unreal views! Hope you’re doing WEL too! 😌 No more previous content Christopher Kong liked this Report this post Christopher Kong liked this Liana Krasnow Liana Krasnow 3d Christopher Kong liked this HAPPY FRIDAY! The Noodo team in action. 🍅 We spent the morning with a mock pitch, one of our investors stepping in as a natural foods distributor and another as an NYC specialty retailer. So grateful for opportunities like this to practice the pitch, get real feedback, take notes, and keep improving. Because when we get the opportunity to sit across the table from these retailers and distributors, we want to be ready. Practice now. And execute when it counts. 🚀 Rami Leshem Steven Sloan Avi Kaner public_profile__reactions 167 13 Comments Copy LinkedIn Facebook X Christopher Kong reacted on this Report this post Christopher Kong reacted on this Matthew G. Matthew G. 5d Christopher Kong reacted on this A meaningful evening supporting an incredible cause with Partnership with Children and Bright Light . Thank you to everyone who joined us for our backpack-stuffing event and to everyone who generously contributed to this effort. Together, we were able to provide essential school supplies to 240 students in Brownsville, Brooklyn, helping them start the school year prepared and ready to learn. I’m grateful to everyone who gave their time, resources, and energy to make this initiative possible. It’s a great reminder of the impact we can have when we come together to support our communities and invest in the next generation. #PartnershipWithChildren #MentalHealth #CommunityImpact #BackToSchool #Nonprofit #MorganStanley public_profile__reactions 71 7 Comments Copy LinkedIn Facebook X Christopher Kong reacted on this Report this post Christopher Kong reacted on this Kyle Fitzpatrick Kyle Fitzpatrick 5d Christopher Kong reacted on this "CPG is not an investable asset class" Past two weeks: GOODLES sells to Barilla Group for ~$500M Purely Elizabeth sells to Ferrero for $850M Medici Brands (David) closes $250M Series B at $2.25B Prior to these events, these three brands raised a combined $160M. $3.5B in enterprise value. 22X. Maybe there's something to backing physical products... cc paperboy ventures 📰 public_profile__reactions 551 92 Comments Copy LinkedIn Facebook X Christopher Kong reacted on this Report this post Nate Rosen Nate Rosen 5d Christopher Kong reacted on this CPG should not be ignored!! This is why Jenna Movsowitz and I run a media company talking about this stuff. People love it, and love to spend on it! CPG, specifically food & beverage, have a way of capturing almost everyone's interest. It surrounds us and people are very curious. The interest in CPG is only going to keep growing and that’s why we’re so excited to keep building Express Checkout ! Exciting things coming 👀 Drew F. Drew F. 6d Christopher Kong reacted on this David Protein parent company Medici is the latest cpg company to reach a coveted $2B valuation milestone - and the fastest in history to do so, just 24 months Skims is basically the only brand in consumer that holds a candle public_profile__reactions 121 10 Comments Copy LinkedIn Facebook X Christopher Kong reacted on this Report this post Christopher Kong reacted on this Nate Rosen Nate Rosen 5d Christopher Kong reacted on this GOODLES is getting acquired by Barilla Group !! The brand currently controls nearly 8% of US spending on boxed mac & cheese and in the last 90 days alone, about 2 million new customers started eating GOODLES!!! All very impressive for a brand that launched in 2020, competing with the very brands that created the category!! Goodles will operate as a stand-alone brand under Barilla Group. Co-founder and CEO Jen Zeszut will remain at the helm, and all 73 employees will be retained at its Santa Cruz, California headquarters. Huge congrats Jen Zeszut and the entire team!!! public_profile__reactions 3,535 119 Comments Copy LinkedIn Facebook X Christopher Kong reacted on this Report this post Christopher Kong reacted on this Michael Axman Michael Axman 1w Christopher Kong reacted on this We make intros for other people. But sometimes other people make intros for us too… Shouting out a few people who have connected us to amazing friends and partners over the last 3 years. Nucleus Ventures invested in a number of our portfolio companies because of these warm inbound intros: - Ben from Packsmith because of an intro from Dylann and Marshall from Animal Capital . And the intro to Dylann came from her cousin Eric ! - Robbie and Myles from Othership because of a connection made by Daniel (which came from Alex of course) - Paul from Vero from an intro made by Jacob and Great Circle Ventures - Curtis , Brian , Rob and the Ammortal team connected with us through Dan - Leah , Yasaman and I got coffee because Noah made the intro and now we are a small part of the good girl snacks aka Hot Girl Pickles journey - Max and the Siegelman Stable team and I rekindled through Jared Even outside of Nucleus Ventures, we've gained partners, clients, sponsors and most importantly friends: - My buddy Joey from Apollo Bagels and I met at a 3rd Space dinner hosted by Jake - The legend Logan and I haven't stopped talking since we met through my good friend Mason - Josh and I would've never met if it wasn't for Karan - I wouldn't know John or Jordan or many others if it wasn't for Bryan and Jordon from Tallee There are so many I am missing and I'll definitely do more posts like this one but the point is: When you give, you get. I'm grateful to know all of the amazing people above and can't really imagine a life without them. Now back to building… 68 9 Comments Copy LinkedIn Facebook X Christopher Kong liked this Report this post Christopher Kong liked this My favorite part of the #CPGindustry is connecting with other founders and genuine friendships that I've made. As a solo founder and founder of now two cookie brands Love + Chew Brands & Inspector Crumb , sometimes I feel lonely. That's where community comes in. What did I do when I needed a new amazon agency? I texted my CPG mom's group for a rec. When I needed a new coman? I texted Aaron D. Sager & others. When I just wanted to bounce an idea off of someone? Called Kristine Tran, CFA When Aaron offered to send me some cookies from his brand Caltein , I couldn't resist. They are buttery, crispy and have 20g of protein. They are so good! Highly recommend. #founders #cpg #community #smallbrands public_profile__reactions 69 13 Comments Copy LinkedIn Facebook X Christopher Kong liked this Report this post Christopher Kong liked this Gabriel Sierra Gabriel Sierra 6d Christopher Kong liked this I've been invited into Anthropic's Claude SMB Trainer Program in NYC this month. This matters because Consultiply AI exists to make AI real for SMBs and the MSPs that serve them, practical agents, automation, and prompt engineering deployed responsibly. Getting to learn directly from the Anthropic team feels like validation that we're building in the right direction. Thanks to the Anthropic team. Looking forward to learning alongside the cohort. NYC in September. #Anthropic #Claude #SMB #AI public_profile__reactions 41 2 Comments Copy LinkedIn Facebook X No more next content Slide to item 1 See all activities Experience & Education *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> WEL *]:mb-0 not-first-middot leading-[1.75]"> ******* *** *** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> **** ****** *]:mb-0 not-first-middot leading-[1.75]"> ********** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ****** ********* *]:mb-0 not-first-middot leading-[1.75]"> ********** *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ****** ********** ******** *]:mb-0 not-first-middot leading-[1.75]"> ******** ** ******** ************** ***** undefined undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> *]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ********** ** ************* ******** *** ********* *]:mb-0 not-first-middot leading-[1.75]"> *** ******* ****** ** ***** undefined *]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> View Christopher’s full experience See their title, tenure and more. Sign in Welcome back Email or phone Password Show Forgot password? Sign in or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . New to LinkedIn? Join now or By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement , Privacy Policy , and Cookie Policy . Recommendations received Justin Hedvat “Chris's positivity and go-getter mentality are absolutely infectious. His nickname on the team, "Rocketship," is apropos of his enthusiastic personality and forward-thinking mentality as it permeates every interaction he has with colleagues and clients alike. He approaches every challenge as an opportunity to be surmounted, and rarely if ever allows any situation to impede his forward inertia. Electric's Customer Success team can always count on Chris to bring his authentic, positive energy to rally and inspire us to perform our best work. Chris is a born salesperson and has a natural love for identifying opportunities to solve problems for his customers. He excels at closing organic deals and it's clear to see it's his favorite aspect of his role as an Account Manager. My own success in closing a number of significant deals is due in no small part to his mentorship and sharing of his sales methodology which has helped me with upsells and renewals over the last two quarters.” Tony Sheridan توني شیریدان “Chris was my account manager and I am a meticulous and needy client. Chris is an absolute pro in every way, really appreciated his input and perspective on things and he brought a very informed voice and infectiously enthusiastic energy to all our conversations. ” 3 people have recommended Christopher Join now to view View Christopher’s full profile See who you know in common Get introduced Contact Christopher directly Join to view full profile Other similar profiles David Biggs, MBA David Biggs, MBA Merrill Lynch 7K followers Los Angeles Metropolitan Area View Profile Marino Petriccione Marino Petriccione creationloop 8K followers Portland, Oregon Metropolitan Area View Profile André R. André R. 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Andy F. Job&Talent 17K followers Park City, UT View Profile Emma Cozzolongo Emma Cozzolongo Microsoft 8K followers Charlotte, NC View Profile Jamie Roberts BCJ, MPA Jamie Roberts BCJ, MPA Q6 Cyber 10K followers Miami, FL View Profile Elise Fajen Elise Fajen ZoomInfo 7K followers Portland, OR View Profile Show more profiles Show fewer profiles Explore more posts Maurice G. Revenue Sage • 11K followers Playbook: Ship a quick win for SMB founders Focus: 14‑Day challenge: quick ROI & momentum **5 steps** 1) Identify where signal is lost (inbox, missed calls, DMs). 2) Map the job-to-be-done (who, trigger, next step). 3) Automate the 80% (triage → personalized nudge → next action). 4) Add guardrails (opt-outs, throttles, low-confidence escalation). 5) Track outcomes (time-to-first-touch, meetings booked, cycle time). Download the AI Sales Playbook Comment **PLAYBOOK** and I’ll share the checklist + acceptance criteria page. #SMB #SmallBusiness #AIinBusiness #AIAgents #Operations #GoToMarket #RevenueSage #RainmakerOS 1 1 Comment Kiva Dickinson Selva Ventures • 16K followers “What % of sales do I need to come from retail before I’m acquisition-ready?” It’s a question nearly every DTC-first CPG brand doing $50m+ in sales eventually asks It’s close, but it’s the wrong question DTC-first is a powerful way to launch a brand: direct targeting, real-time feedback, subscription economics, fast iteration, and growth without retail gatekeepers That’s why many of today’s most exciting CPG brands (like Nutrafol, Grüns, Dr. Squatch & rhode skin) scaled quickly online The problem? Big CPG acquirers rarely want to buy DTC-only brands By the time these companies enter retail, DTC has grown so large that retail looks small by comparison Even $5-10m in year-one retail (excellent) can feel like a “rounding error” if DTC is already $75m+ and still growing Often brands are tempted to slow (or stop) DTC growth to increase the retail mix — this backfires when acquirers ask why your biggest channel stopped growing So what do acquirers ACTUALLY want to see? Not a magic threshold of retail sales They really just want proof that your brand’s online success is not a false positive: • That consumers can discover, understand, trial and repurchase your product off the shelf • That you outsell competitors side by side in-store • That you can win without perfectly optimized landing pages • That you can do the above across channels (natural, conventional, mass, club) And, at the same time, they want “meat left on the bone” — relatively low retailer penetration (% ACV) so they can drive the next wave of growth post-acquisition So the answer is not “X% of sales from retail” It’s proving that your brand wins on shelf the same way it wins online (If you lead M&A at a CPG co, you read this far and think I’m crazy, my DMs are open) 123 13 Comments Jordan Narducci DTCPG • 6K followers 🔥 We just reviewed weekly metrics for our 6 largest CPG clients and these were their subscription take rates vs last year for the week of Black Friday (ranked based on take rates): 🔥 ✅ Client 1: 77.3% (271% increase) ✅ Client 2: 64.0% (74% increase) ☑️ Client 3: 32.0% (201% increase) ☑️ Client 4: 30.0% (359% increase) ❎ Client 5: 17.2% (41% increase) ❎ Client 6: 7.7% (408% increase) Clients 1 and 2 led with subscription-first offers (discounts and gifts that increased with size of purchase). The others at least ensured subscribers didn't miss out on the deals (and they all saw big improvements vs last year). While there's still a lot of work to be done for all of these clients to ensure we nurture and keep these new subscribers, I'm proud of these improvements during a critical time when subscriptions are often an after thought! Here's what brands should do next to keep these new subscribers: 💌 Nurture them with post-purchase email flows (get them excited about their order, educate them on what to expect, help them understand how to manage their subscription, etc.) 🎁 Surprise and delight them with free gifts / incentives on their 2nd order to reframe the billing reminder email as a welcome gift vs a reminder to cancel (and focus on one click delay/skip options for those who still have too much product) 💸 Upsell them to quarterly subscriptions (offer a bigger discount in line with the BFCM savings) 🧲 Retain them with updates to the cancel flow offering bigger incentives for this cohort on the 2nd order to ensure they have time to build their routine without breaking the bank 40 13 Comments Bennett Maxwell Franchise KI • 19K followers Been building this for months: a franchise AI that pulls answers from the FDD, sales calls, interviews, decks, everything. Now reps can get instant, source-backed answers mid-call, prospects can self-educate faster, and the right videos get recommended automatically. Goal: 90% of questions answered by the bot this quarter. 🚀 5 Jeffrey Berman SERHANT. • 12K followers Most people think their phones are listening to them (I'm among them). They’re wrong...but the truth might be more unsettling. On the latest Camber Creek Catalyst podcast, Head of Platform Lionel Foster sat down with Jeremy Hlavacek (former ad leader at IBM Watson, Experian, and The Weather Channel) to unpack what’s really happening behind the scenes in digital advertising. A few takeaways that stuck with me: - The data ecosystem is far more powerful (and predictive) than most people realize - The real question isn’t what companies can do, but what they should do - Every company, from retailers to AI platforms, is becoming an ad business - And for startups: copying the same paid acquisition playbook is a fast path to mediocrity If you’ve ever felt like ads are getting “too good,” this conversation will change how you think about privacy, AI, and the future of marketing. Worth a listen (link in comments). #podcast #advertising #AI #bigbrother https://lnkd.in/eGVFFw3C 18 2 Comments Samantha Neal tag • 778 followers I’ve taken 7 calls with CPG founders in the last two weeks… and here’s the lesson: Some people will see the value in a startup that’s 2< years old, they will see the numbers, case studies, client feeds, and the results that speak for themselves. And others simply won’t. Some brands are actively looking for a true organic social partner, someone to help build authority, grow community, and shape the story behind the product. (which takes BELIEVING in the power of social media for CPG brands) Others are looking for 'someone to click post' or the worst... 'can you make is viral'? 😭 If you know, you know...... And the difference is obvious the moment you get on a call. Every “no” from someone who isn’t ready, creates space for the founders who are, the ones who understand that content, strategy, and storytelling aren’t optional for CPG brands in 2026… they’re the engine. Founders: trust your work, and trust that the right clients recognize both. 3 1 Comment Ajinkya Nene Trellus (YC W22) • 22K followers Couple of upgrades going out here at Trellus (YC W22) 1. Custom AI research is now fully live for all paying customers 2. We've expanded Trellus (YC W22)'s scope on SFDC + LemList (+ a more dedicated SFDC sync for folks to control call logs) 3. We just released the new number strategy for best # that will begin predicting the best number you should be calling out with Coming online this weekend 1. Live Leaderboard - this got pushed down a few days in the release schedule 2. Google sheets upgrades to improve calling sequencing 3. Upgrades to practice bot infrastructure #sdrs #bdrs #ai #coldcalls #sales #salesenablement #coldcalling 29 2 Comments Show more posts Show fewer posts Explore top content on LinkedIn Find curated posts and insights for relevant topics all in one place. View top content Add new skills with these courses 33m Adobe Express: Creating Marketing Materials 55m Mastering the Business of Consultancy: Strategy, Marketing, and Client Success 1h 24m From Excel to SQL See all courses