---
title: "Rethink Resistance"
url: https://stacklist.com/card/a46d6e44-f703-4f78-94d5-c9ebcd183740
source_url: "https://travishahler.com/book/"
stack: https://stacklist.com/c/podcast/stack/5a85025c-5182-47c8-8315-cb4d15cbcf5b
summary: "Rethink Resistance is a book by Travis Hahler published by Fast Company Press that explores why 70% of organizational change initiatives fail through the lens of neuroscience and brain biology. The book provides a neurological map with six barriers and corresponding leadership responses to help executives lead transformational change effectively."
tags: "change-management, neuroscience, organizational-change, leadership, resistance, transformation"
key_entities: "Travis Hahler (person), Fast Company Press (organization), Six Barriers (concept), Neurological Map (concept), McKinsey (organization), organizational-change-resistance (concept), Book Launch June 23 (event)"
classification: "reference"
content_hash: "sha256:a64d144652b27bc744a4c4cc7bdca332677f9f473039fd8d982d15b36c16fba9"
acp_version: "0.2"
token_counts_approximate: 1055
visibility: public
agent_accessible: true
status: "final"
---

# Rethink Resistance

Rethink Resistance — Available 6/23 · Fast Company Press · Explore the Book → Heard Travis on a podcast? — Your next step is waiting · Start Here → 70% of initiatives fail! — Yours doesn’t have to · Book Travis to Speak → Rethink Resistance — Available 6/23 · Fast Company Press · Explore the Book → Heard Travis on a podcast? — Your next step is waiting · Start Here → 70% of initiatives fail! — Yours doesn't have to · Book Travis to Speak → Available 6/23 Rethink Resistance Embracing Neuroscience to Lead Transformational Change Seventy percent of organizational change initiatives fail — and the reason has almost nothing to do with strategy, resources, or leadership commitment. It has everything to do with what's happening inside the human brain. Required reading for every executive navigating organizational change in the AI era. Coming Soon See What's Inside Published By Fast Company Press 100+ Orgs Researched 6 Barriers Mapped 15+ Years in the Field 1 Brain Changing Book 70% The percentage of organizational change initiatives that fail — a number that hasn't moved in 30 years of research. This book is about that gap. And the neuroscience that finally explains it. Inside the Book Six Barriers. Six Responses. One Complete Neurological Map for Leaders. 01 Why Your Strongest People Stall Why even your best performers resist, revert, or go quiet during change — and what’s happening neurologically when they do. 02 Resistance as a Check Engine Light How to read resistance as information, not opposition — a signal pointing to hidden fears, unmet needs, and overlooked losses. 03 Six Barrier-Response Pairs The six neurological barriers that predictably surface during change — and the specific leadership approach paired with each one. 04 Tools Built for the Field Practical tools, reflective prompts, and real stories from Fortune 500 transformations — delivered with the honesty of someone who’s been in the room. Travis has written the book the change management industry has needed for 20 years. The neuroscience is rigorous. The frameworks are immediately usable. And the writing is as compelling as the science. Author of [Bestselling Leadership Book] · Former McKinsey Partner What Leaders Are Saying Praise for Rethink Resistance "This is the framework my HR team has been searching for. We've embedded the Six Barriers protocol into every change program we run. The results are measurably different." CHRO Fortune 100 Financial Services Company "Travis makes neuroscience accessible without dumbing it down. That is extraordinarily difficult to do — and he does it with clarity, wit, and intellectual rigor." Dr. [Endorser Name] Professor, [University] Business School "I've read every major book on change management. This is the first one that gave me a mechanistic explanation for why resistance happens — and what to do about it that actually works." VP of Transformation Global Technology Company Get Your Copy Available 6/23 Everywhere Books Are Sold Available in physical and e-book Amazon Barnes & Noble Bookshop.org Apple Books Bulk Orders Ordering for Your Team or Event? Bulk orders of 25+ copies come with customization options, an option to include a virtual Q&A with Travis, and discounted speaking packages. Contact his team for pricing and availability. Inquire About Bulk Orders → Bring the Book to Life for Your Team Pair the book with Travis's keynote and your team doesn't just read about the Six Barriers — they experience the responses in real time. Book Travis to Speak Watch & Listen First × Coming June 23 Resistance isn’t rebellion. It’s biology. -- Days -- Hrs -- Min -- Sec Get launch updates and practical tools from Rethink Resistance , the brain-aware field guide for leading change that actually sticks. Join the list for launch-day bonuses, book updates, and insights from The Neurological Nomad. Please enter a valid email address. Join the launch list → No spam. Just useful tools and launch updates. Explore the book You’re on the list See you on launch day. Thanks for joining — watch your inbox for Rethink Resistance news and your launch-day freebies. Explore the Book