---
title: "Gray Whale Spirits Hires The Many for Vodka Launch"
url: https://stacklist.com/card/a083415b-236f-4ea6-9fc7-4abefa21cc99
source_url: "https://lbbonline.com/news/The-Many-Gray-Whale-Spirits-Co"
stack: https://stacklist.com/c/business/stack/48ae8f31-54e4-429c-a90a-dfd48f9cbc7c
summary: "Gray Whale Vodka brand platform and launch initiative outlines the strategic positioning and market introduction of this spirits brand. The content appears to be a news or industry article covering the brand's platform development and launch strategy across multiple global editions."
tags: "gray-whale, vodka, brand-platform, spirits, launch, marketing, beverage"
key_entities: "Gray Whale Spirits Co (organization), Noise Studio (organization), Screendragon (organization), brand-platform (concept), vodka-launch (concept), International (location), USA (location), UK (location), Europe (location), Asia (location)"
classification: "other"
content_hash: "sha256:90bc3147392b45868da1219246cf03e7016764b8399f9c110a222cbb115fe4f1"
acp_version: "0.2"
token_counts_approximate: 1970
visibility: public
agent_accessible: true
status: "final"
---

# Gray Whale Spirits Hires The Many for Vodka Launch

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ssr client="load" opts="{&quot;name&quot;:&quot;Header&quot;,&quot;value&quot;:true}" await-children> Edition Hires, Wins &amp; Business in association with ARC The Many Wins Gray Whale Spirits Co. Business Agency tapped to launch vodka as new spirit from beloved sustainability-driven gin brand 18/05/2026 · 72 views Like Add to… Share Editorial Series Hires, Wins &amp; Business People moves, company launches, account wins and other business news. ​ The Many has been selected to launch Gray Whale Vodka , the new spirit extension from Deutsch Family Wine &amp; Spirits . The agency's scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July. Gray Whale Vodka joins the established Gray Whale Gin, a spirit built around the conviction that consciously crafted drinks can bring people together while doing genuine good - giving back through 1% for the Planet and a partnership with The Surfrider Foundation, with botanicals sourced along the California Gray Whale's migratory path. The vodka extends that identity into a new spirits category aiming to open up relevance to new consumers. The Many was selected after a short competitive process in late 2025. 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