{"version":"1.0","type":"card","id":"9e825a70-3f7c-4411-8462-dad2a63a7128","url":"https://stacklist.com/card/9e825a70-3f7c-4411-8462-dad2a63a7128","title":"Behind the success of VaynerX's The Sasha Group","source_url":"https://www.campaignlive.com/article/behind-success-vayners-sasha-group-social-at-the-center-marketing/1942155","note":"Founded in 2019, the VaynerX agency saw 20% YoY growth last year and has driven business growth for brands such as Utz. This article explores the 'social-at-the-center' marketing strategy that has contributed to their success.","image":{"url":"https://ucarecdn.com/2df2269a-7796-41b2-967d-689319843b57/","alt":"Behind the success of VaynerX's The Sasha Group","width":1080,"height":1080},"stack":{"id":"245434c1-5358-43f9-a776-9891e808db1a","title":"The $42M to $350M Playbook","url":"https://stacklist.com/stack/245434c1-5358-43f9-a776-9891e808db1a"},"created_at":"2026-10-28T16:36:26.634Z","updated_at":null,"aco":{"summary":"The Sasha Group, a full-service advertising agency founded in 2019, has achieved 20% annual growth by pioneering a social-at-the-center marketing approach that converts viral organic moments into high-performing paid campaigns. The agency's success is exemplified by their Utz client campaign around the viral \"People Chips\" TikTok trend, which generated millions of views and higher-converting ads through strategic real-time engagement.","tags":["social-media-marketing","viral-campaigns","advertising-agency","influencer-marketing","brand-strategy","content-creation","digital-marketing"],"key_entities":[{"name":"The Sasha Group","type":"organization","confidence":0.99},{"name":"Gary Vaynerchuk","type":"person","confidence":0.98},{"name":"Mickey Cloud","type":"person","confidence":0.97},{"name":"Sasha Vaynerchuk","type":"person","confidence":0.95},{"name":"VaynerX","type":"organization","confidence":0.96},{"name":"Utz","type":"organization","confidence":0.98},{"name":"Zapp's Potato Chips","type":"organization","confidence":0.97},{"name":"TikTok","type":"technology","confidence":0.99},{"name":"social-at-the-center marketing","type":"concept","confidence":0.92},{"name":"viral marketing","type":"concept","confidence":0.9},{"name":"NOLA","type":"location","confidence":0.85}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/be@0.1.0","confidence":0.85,"timestamp":"2026-10-28T16:36:33.258Z"},"token_counts":{"approximate":1509,"cl100k":1488},"content_hash":"sha256:7007792387790b2e539ea28b643aff71449ed97a0487adca39d916c0c55c0a4b","acp_version":"0.2","body_available":true,"body_tokens":1509,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/9e825a70-3f7c-4411-8462-dad2a63a7128.json","html":"https://stacklist.com/card/9e825a70-3f7c-4411-8462-dad2a63a7128","md":"/api/public/card/9e825a70-3f7c-4411-8462-dad2a63a7128.md","stack_json":"/api/public/stack/245434c1-5358-43f9-a776-9891e808db1a.json"}}