{"version":"1.0","type":"card","id":"9e77077a-7462-49dc-bed9-627f1d746383","url":"https://stacklist.com/card/9e77077a-7462-49dc-bed9-627f1d746383","title":"Refuse to Blend In: Chameleon Coffee Murals","source_url":"https://themany.com/projects/refuse-to-blend-in","note":"Chameleon Coffee's first national campaign used QR-coded artist murals to hand out free samples in key cities.","image":{"url":"https://ucarecdn.com/3bd228eb-4240-4eb6-9b8a-2a59b4e9ab23/","alt":"Refuse to Blend In: Chameleon Coffee Murals","width":1920,"height":1080},"stack":{"id":"cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31","title":"Food and Beverage Brand Case Studies","url":"https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31"},"created_at":"2026-09-23T11:29:03.719Z","updated_at":null,"aco":{"summary":"Chameleon Coffee launched a national brand campaign featuring colorful logo spokeslizards across TV and social media, redefining premium coffee as accessible and relatable. The campaign included local artist collaborations for interactive mural pop-ups with QR codes, embodying the brand's \"Refuse To Blend In\" philosophy while engaging communities authentically.","tags":["coffee-brand","mural-marketing","community-art","experiential-marketing","brand-positioning","social-strategy","refuse-to-blend-in"],"key_entities":[{"name":"Chameleon Coffee","type":"organization","confidence":0.99},{"name":"Refuse To Blend In","type":"concept","confidence":0.95},{"name":"premium coffee repositioning","type":"concept","confidence":0.9},{"name":"QR codes","type":"technology","confidence":0.92},{"name":"mural pop-ups","type":"concept","confidence":0.88},{"name":"experiential marketing","type":"concept","confidence":0.85}],"classification":"reference","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-09-22T22:28:40.691Z"},"token_counts":{"approximate":560,"cl100k":438},"content_hash":"sha256:49ada2cf654716d2a115f144c0daf16f13a0a006c36bf168732bbd2e9491fa0e","acp_version":"0.2","body_available":true,"body_tokens":560,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/9e77077a-7462-49dc-bed9-627f1d746383.json","html":"https://stacklist.com/card/9e77077a-7462-49dc-bed9-627f1d746383","md":"/api/public/card/9e77077a-7462-49dc-bed9-627f1d746383.md","stack_json":"/api/public/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31.json"}}