---
title: "Starting an AI GTM Agency: 7 Essential Plays"
url: https://stacklist.com/card/9cae4476-4f3f-46e6-bd28-7b23b60a61d3
source_url: "https://www.linkedin.com/posts/michaelsaruggia_if-i-were-starting-an-ai-gtm-agency-from-share-7484962628679806977-YqTJ/?utm_source=share&utm_medium=member_ios&rcm=ACoAAAI21ZsBNnZPaKuTab7nquKLCveUW7o-1DE"
stack: https://stacklist.com/stack/77efad9d-238f-4b70-921a-64845c109a1e
summary: "Starting an AI GTM Agency outlines 7 key go-to-market strategies including LinkedIn content, cold email, community engagement, YouTube videos, X posts, newsletters, and micro-influencer partnerships. The approach emphasizes building in public, funneling traffic to a newsletter, and using automation tools to scale outreach and conversions."
tags: "gtm-strategy, ai-agency, content-marketing, linkedin, lead-generation, cold-email, growth-hacking"
key_entities: "Michael Saruggia (person), Peter Levels (person), James Camp (person), Smartlead (technology), Claude (technology), Auphonic API (technology), Build In Public (concept), TAM (Total Addressable Market) (concept), ICP (Ideal Customer Profile) (concept)"
classification: "framework"
content_hash: "sha256:7cb0ad743a89c81d8c67f61e82e05f6013c97d0e54aa2224a9d6340437bc1b8b"
acp_version: "0.2"
token_counts_approximate: 748
visibility: public
agent_accessible: true
status: "final"
---

# Starting an AI GTM Agency: 7 Essential Plays

Michael Saruggia 12h Report this post If I were starting an AI GTM Agency from $0 today - here are the 7 GTM Plays I would run to make sure every single person in my TAM knows my offer: 1) LinkedIn Build In Public 1X post per day. A mix of thought leadership, personal, and lead magnets. Pretty easy to go semi-viral. 2) Cold Email I would map my entire TAM, put them on one single Smartlead sequence and hit all of them every 7 days with a new angle / lead magnet. And my offer in the signature ex. michaelsaruggia(.)com/program 3) Joining Communities I would hang out in every free and private community where my ICP is going out. Finding this community is an art. Getting invited, paying or presenting is a huge ROI activity. Share what you learn with long answers. 4) YT Videos 2x per week. You have to be very good at finding angles, ideas and packaging them in the right way. I started with an agency, and now I substitute it with a Claude flow that I developed in 10 hours that cuts the video, creates a teaser and uses Auphonic API to have an A++ Audio. 5) X Build In Public I am starting now with this but there are people like Peter Levels or or my friend James Camp who built empires there making millions of impressions per week. Sometimes per day. X is HOT again. 6) Newsletter The goal of every social activity is to actually attract people to my newsletter or WhatsApp group. From there, I have an auto responder, and I push people to my offer. Easy and effective. 7) Micro-influencers With partners' tools and ex-clients, I develop micro-influencer relationships where they post about my content in exchange for gift cards, discounts or other content. 9) LinkedIn DMs Every day I wake up with a list of CXOs and VPs that are my perfect ICP and active on LinkedIn. I send a blank connection first and then 4 super relevant personal and work related messages to connect with them. Super high reply rate, like 20%. I just add value. I don't pitch. Action >>> Anything else What else would you add? - Get my Best AI GTM Engineering Trainings & Free Tools Go To Michael Saruggia and Click on ‘View Newsletter’ 15 7 Comments Like Comment Share Copy LinkedIn Facebook X Ryan Jose Brosas 1h Report this comment The DM play with a 20% reply rate is sooo underrated. Most people skip it entirely. Like Reply 1 Reaction Donnel Charles 11h Report this comment LinkedIn content is what gives you the exposure. Like Reply 1 Reaction 2 Reactions Mohammed Munzir Hossain 3h Report this comment Networking events Like Reply 1 Reaction MD.Rabiul Islam 2h Report this comment Great ideas for free marketing. Thanks for sharing. Like Reply 1 Reaction Intellispan 10h Report this comment The newsletter bottleneck is the real multiplier here. Every channel feeds one place, and the autoresponder takes it from there. Conversion compounds instead of scattering across platforms. 📧 Like Reply 1 Reaction See more comments To view or add a comment, sign in