---
title: "Strategic Pete: AI Discovery Visibility Report"
url: https://stacklist.com/card/9b406581-af11-4097-8f0e-a8211c0237e2
stack: https://stacklist.com/stack/7715b603-ed77-4ba4-a0f6-bbcdf9b88f5b
summary: "Strategic Pete AI Search Visibility Report analyzes brand mentions across ChatGPT, Gemini, and Google AI Overview over 30 days, revealing that competitors dominate ranked lists while decision-stage buyer questions remain unclaimed. The report identifies a significant opportunity gap where Strategic Pete has 0% visibility compared to Chief Outsiders' 58%, with 2 of 10 questions having no incumbent answers."
tags: "ai-search, visibility, competitive-analysis, fractional-cmo, brand-tracking"
key_entities: "Strategic Pete (organization), Chief Outsiders (organization), Marketri (organization), ChatGPT (technology), Gemini (technology), Google AI Overview (technology), Stack Lab (organization), Stacklist (organization), fractional-cmo (concept), ai-search-visibility (concept)"
classification: "analysis"
content_hash: "sha256:b9dfed59c47bf1739f3e135c5c001a5068d71fe7ee100d1eb922e60c78ff7db7"
acp_version: "0.2"
token_counts_approximate: 2604
visibility: public
agent_accessible: true
status: "final"
---

# Strategic Pete: AI Discovery Visibility Report

AI S e a r ch 
V i s ibili ty R e port 
S tr a t egic P e t e 
S t a ck La b / S t a ckli st 
J u l y 8, 2026 
P eec AI : d a il y tr a cki n g a c ross C h a t G PT , G e m i n i , a n d G oo gle AI O v e rv ie w 
10 b uy e r qu e st i ons , 5 b r a n d s , 3 top ic s , 30- d a y w i n d ow ( J un e 7 – J u l y 7, 2026) STR A T EGIC P E T E · ST AC K L AB / ST AC KL I ST T he f r a c t i on a l C MO c a t eg ory i s won on r a n ked li sts , a n d w ide op e n on t he 
qu e st i ons b uy e rs a c tu a ll y a s k . PR E P A R ED F OR PR E P A R ED B Y DA T E M EA SUR E M E NT S C OP E 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
T HE FI N DI N G 
C omp e t i tors own t he le a de r b o a r d . T he deci s i on - st a ge 
qu e st i ons a r e un cl a i m ed . 
A c ross 89 AI a nsw e rs i n 30 d a ys , two fi rms ( C hief O uts ide rs a n d Ma r ke tr i ) t a ke a l most e v e ry " be st " 
or " top " f r a c t i on a l C MO r a n ki n g . B ut t he qu e st i ons b uy e rs a s k w he n t he y a r e a c tu a ll y ch oos i n g , w he n
to hi r e , h ow to ch oos e , a ge n c y v e rsus f r a c t i on a l , h a v e no own e r a t a ll . S tr a t egic P e t e i s a b s e nt to d a y . 
S o i s t he e nt i r e field on t h os e qu e st i ons . T h a t g a p i s t he opportun i ty . 
W HA T P EEC M EA SUR E S 
E v e ry d a y , P eec a s k s r e a l b uy e r qu e st i ons to t he li v e AI e n gi n e s a n d r ec or d s w hich b r a n d s 
e a ch a nsw e r n a m e s , i n w h a t or de r , a n d h ow f a vor a bl y . 
Y ou a r e not behi n d on a r a ce t h a t i s a l r e a d y run . Y ou a r e e a r l y to t he qu e st i ons no 
c omp e t i tor h a s a nsw e r ed y e t . 
0 % S tr a t egic P e t e v i s ibili ty 
58 % C hief O uts ide rs v i s ibili ty 
2/10 qu e st i ons w i t h no i n c um be nt 
AI S EA R CH V I S IBI L I T Y R E PORT 02 T HE T A K EA W A Y 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
01 W h a t w e m e a sur ed 
T hi s r e port i s b u il t on P eec AI , w hich runs a fi x ed s e t o f b uy e r qu e st i ons a g a i nst t he m a j or AI a nsw e r 
e n gi n e s e v e ry d a y a n d p a rs e s e a ch r e spons e a t t he b r a n d le v el : w h o i s m e nt i on ed , i n w h a t pos i t i on , 
a n d w i t h w h a t s e nt i m e nt . N ot hi n g he r e i s mo deled or e st i m a t ed . E v e ry num be r i s a n o b s e rv ed c ount 
f rom r e a l a nsw e rs . 
S C OP E O F M EA SUR E M E NT V A LU E 
B r a n d s tr a cked 5 ( S tr a t egic P e t e + 4 c omp e t i tors ) 
B uy e r qu e st i ons 10, a c ross 3 top ic s 
AI e n gi n e s ( li v e ) 3 ( C h a t G PT , G e m i n i , G oo gle AI O v e rv ie w ) 
A nsw e rs a n a l yz ed      d a ys  
S ig n a l s p e r a nsw e r m e nt i on , pos i t i on , s e nt i m e nt , s h a r e o f vo ice , ci t ed sour ce s 
W i n d ow J un e 7 – J u l y 7, 2026 
D efi n i t i ons . V i s ibili ty : s h a r e o f a nsw e rs t h a t n a m e a b r a n d . S h a r e o f vo ice : a b r a n d ' s port i on o f a ll
b r a n d m e nt i ons . P os i t i on : a v e r a ge r a n k w he n n a m ed (1 = n a m ed fi rst ). S e nt i m e nt : 0–100 f a vor a bili ty 
( w ell - r eg a r ded b r a n d s l a n d 65–85). 
HEAD ROOM 
T h r ee e n gi n e s a r e li v e to d a y . P eec c a n a l so tr a ck P e rp le x i ty , C op il ot , G ro k , a n d ot he rs . 
E xp a n di n g c ov e r a ge w ide ns t he m e a sur a ble sur f a ce . 
AI S EA R CH V I S IBI L I T Y R E PORT 03 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
02 T he c a t eg ory l a n d s c a p e 
T wo b r a n d s a cc ount f or e ss e nt i a ll y a ll v i s ibili ty . T h r ee o f t he fi v e tr a cked b r a n d s , i n cl u di n g S tr a t egic 
P e t e , w e r e not n a m ed on ce i n 30 d a ys . 
B R A N D V I S IBI L I T Y S HA R E O F VO ICE M E NT I ONS A V G POS I T I ON S E NT I M E NT 
C hief O uts ide rs   %   %         
Ma r ke tr i   %   %        
S tr a t egic P e t e  %  %  — — 
C r e a t i v e O n C a ll  %  %  — — 
J o h nny G row  %  %  — — 
C hief O uts ide rs i s n a m ed i n n e a r l y 6 o f 10 a nsw e rs a n d usu a ll y fi rst . Ma r ke tr i i s a cle a r 
b ut di st a nt s ec on d . B el ow t he m , t he field i s e mpty . 
AI S EA R CH V I S IBI L I T Y R E PORT 04 R EAD 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
03 W he r e v i s ibili ty c om e s f rom : b y e n gi n e 
T he p a tt e rn h o ld s a c ross a ll t h r ee e n gi n e s , b ut t he le a de r ' s g r i p i s t igh t e st on C h a t G PT , w he r e i t i s
n a m ed fi rst a l most e v e ry t i m e ( a v e r a ge pos i t i on 1.2). 
B R A N D CHA T G PT GE M I N I G OO G L E AI OV E RV IE W 
C hief O uts ide rs   %   %   % 
Ma r ke tr i   %   %   % 
S tr a t egic P e t e  %  %  % 
C h a t G PT i s t he most c on ce ntr a t ed e n gi n e a n d t he highe st - st a ke s on e to w i n . G oo gle AI O v e rv ie w i s
t he most f a vor a ble i n ton e ( s e nt i m e nt 70 f or t he le a de r ), w hich su gge sts i ts a nsw e rs le a n on
r efe r e n ce - sty le sour ce s t h a t a stron g own ed p a ge c a n i n fl u e n ce . 
AI S EA R CH V I S IBI L I T Y R E PORT 05 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
04 N ot a ll qu e st i ons a r e won 
S p li tt i n g t he 10 qu e st i ons b y h ow c ont e st ed t he y a r e r e v e a l s t h r ee t ie rs . O n l y t he r a n ki n g qu e st i ons 
a r e l o cked . T he a d v ice a n d c omp a r i son qu e st i ons a r e op e n or b a r el y held . 
QU E ST I ON VOL . CHIEF OUTS IDE RS M A RK E TR I T IE R 
B e st f r a c t i on a l C MO c omp a n ie s L ow    %   % E ntr e n ched 
T op fi rms f or B 2 B c omp a n ie s L ow    %    % E ntr e n ched 
T op c omp a n ie s f or SaaS & t ech L ow   %   % E ntr e n ched 
H ow mu ch d o e s a f r a c t i on a l C MO c ost L ow   %   % E ntr e n ched 
B e st a l t e rn a t i v e s to C hief O uts ide rs H igh    %   % G a p ( s ee 06) 
B e st outsour ced m a r ke t i n g le a de rs hi p fi rms M ed   %   % C ont e st ed 
B e st s e rv ice f or a st a rtup L ow   %   % W e a kl y held 
H ow d o I ch oos e a f r a c t i on a l C MO L ow   %  % W e a kl y held 
W he n s h ou ld a c omp a ny hi r e a f r a c t i on a l C MO L ow  %  % W ide op e n 
F r a c t i on a l C MO vs . m a r ke t i n g a ge n c y L ow  %  % W ide op e n 
AI S EA R CH V I S IBI L I T Y R E PORT 06 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
05 T he un cl a i m ed qu e st i ons 
N o b o d y w i ns t he s e two 
" W he n s h ou ld a c omp a ny hi r e a f r a c t i on a l C MO ?" a n d " F r a c t i on a l C MO vs . hi r i n g a m a r ke t i n g a ge n c y : 
w hich i s be tt e r ?" r e turn z e ro b r a n d m e nt i ons f rom e v e ry e n gi n e . T he s e a r e t he highe st - i nt e nt , l ow e st - 
c omp e t i t i on qu e st i ons i n t he s e t . A s i n gle a ut h or i t a t i v e a nsw e r c a n bec om e t he def a u l t ci t a t i on . 
B a r el y held , e a sy to c ont e st 
" H ow d o I ch oos e a f r a c t i on a l C MO ?" ( le a de r a t 22 % , s ec on d p l a ce a b s e nt ) a n d " W h a t i s t he be st
s e rv ice f or a st a rtup ?" ( le a de r a t 33 % ) a r e effec t i v el y op e n . T he i n c um be nt ' s h o ld i s t hi n e nou gh 
to di sp l a ce . 
F our o f t e n qu e st i ons , a ll deci s i on - st a ge , h a v e no stron g own e r . 
AI S EA R CH V I S IBI L I T Y R E PORT 07 W HE R E A CHA LL E N GE R E NT E RS 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
06 T he cle a r e st op e n i n g : " a l t e rn a t i v e s to C hief 
O uts ide rs " 
O n e tr a cked qu e st i on , " W h a t a r e t he be st a l t e rn a t i v e s to C hief O uts ide rs ?", h a s t he highe st s e a r ch 
vo l um e i n t he s e t . T o d a y t he AI a nsw e rs a r e d om i n a t ed b y C hief O uts ide rs i ts elf (100 % v i s ibili ty , 92 % 
s h a r e o f vo ice ). T he on l y n a m ed a l t e rn a t i v e i s Ma r ke tr i , a n d on l y on ce i n n i n e a nsw e rs . 
A b uy e r i s e xp lici t l y a s ki n g f or a n a l t e rn a t i v e to t he m a r ke t le a de r , a n d t he AI h a s no g oo d 
a nsw e r to gi v e t he m . T h a t b uy e r i s t he most qu a lified prosp ec t i n t he c a t eg ory , a n d t he 
s helf i s e mpty . 
B ei n g t he b r a n d t he AI n a m e s he r e i s wort h mor e t h a n a ny r a n ki n g - li st p l a ce m e nt , bec a us e t he i nt e nt 
i s a l r e a d y " not t he le a de r ." 
AI S EA R CH V I S IBI L I T Y R E PORT 08 T HE OP E N I N G 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
07 E v e n t he le a de rs a r e not l ov ed 
V i s ibili ty i s on l y h a lf t he p ic tur e . S e nt i m e nt s h ows h ow f a vor a bl y t he AI de s c r ibe s e a ch b r a n d . B ot h 
v i s ible c omp e t i tors s i t i n t he m id -50 s , bel ow t he 65–85 b a n d w he r e w ell - r eg a r ded b r a n d s l a n d . 
B R A N D S E NT I M E NT A V G POS I T I ON R EAD 
C hief O uts ide rs      U bi qu i tous , not celeb r a t ed 
Ma r ke tr i      P r e s e nt , r a r el y fi rst 
R EAD 
T he ton e o f c ov e r a ge i s n e utr a l , not e nt h us i a st ic . A b r a n d w i t h s h a rp e r pos i t i on i n g a n d
cle a r e r proo f c a n e a rn w a rm e r de s c r i pt i ons , not j ust mor e o f t he m . 
AI S EA R CH V I S IBI L I T Y R E PORT 09 

STR A T EGIC P E T E · AI S EA R CH V I S IBI L I T Y R E PORT ST AC K L AB / ST AC KL I ST 
08 W h a t t hi s m e a ns 
T he c a t eg ory ' s r a n ked - li st qu e st i ons a r e won , a n d not wort h figh t i n g fi rst . I ts deci s i on - st a ge 
qu e st i ons , w he r e b uy e rs a c tu a ll y ch oos e , a r e un cl a i m ed . S tr a t egic P e t e st a rts a t z e ro , b ut so d o e s 
e v e ry c omp e t i tor on t he qu e st i ons t h a t m a tt e r most . 
T he r e port m e a sur e s t he g a p . T he h u b str a t eg y cl os e s i t . 
AI S EA R CH V I S IBI L I T Y R E PORT 10 T HE N E XT D O C UM E NT