---
title: "Visual Concept and Design for Samsen Kit"
url: https://stacklist.com/card/99a483d6-1a0a-45bd-b2f7-5acec6010f64
source_url: "https://thedsgnblog.com/Visual-Concept-and-Design-for-Samsen-Kit-by-Lina-Forsgren-Studio"
stack: https://stacklist.com/c/food/stack/ebfb5832-0613-40e1-9bb5-d16b3f44b0a5
summary: "Samsen Kit is a visual concept and design project by Lina Forsgren Studio, creating a themed box and coaching tool for members of consultant company Samsen to identify opportunities for professional and personal development during the F/W 2022 season. The kit includes stainless steel packaging, die-cut theme cards, and note cards printed in an edition of 50 on Lessebo Colorit paper."
tags: "branding, visual-design, packaging, coaching, graphic-design, self-leadership, print-design"
key_entities: "Lina Forsgren (person), Samsen (organization), Samsen Kit (concept), The Design Blog (organization), Tomas Måsviken (person), Printografen (organization), Stockholm, Sweden (location), Pangram Pangram (organization), Lessebo Colorit (technology)"
classification: "reference"
content_hash: "sha256:e7b91982236a84dc98202ac6082602d3b70871297aab9448f1ae96c456f89aba"
acp_version: "0.2"
token_counts_approximate: 860
visibility: public
agent_accessible: true
status: "final"
---

# Visual Concept and Design for Samsen Kit

"> ︎ TDB THE DESIGN BLOG Home               Archive               Creatives               Resources             About             Support             Shop   Submit Work BRANDING Visual Concept and Design for Samsen Kit by Lina Forsgren Studio Visual concept and design of Samsen Kit – A fun and lightweight entry point for the members of Samsen to pick an objective to focus on the coaching season of F/W 2022. Samsen is a consultant company designed around the idea to adapt work to life rather than life to work, for example by choosing how and when they want to work and which clients they feel passionate about working with. Designed by Lina Forsgren , Samsen Kit is a theme box and tool to help the members to identify opportunities for professional and personal development, and through self-leadership and coaching achieve an increased quality of life. The opportunities can range from issues with relationships, personal health, stress management and career challenges, to smaller things like time management and daily habits. The kit consists of a box in stainless steel with a cover card that changes each season, instructions, die-cut theme cards and theme note cards to write on, that can be re-used or re-filled when needed. The theme cards have notches in them that allow the user to put together a reminiscent composition to have on their desk. Printed in an edition of 50, on Lessebo Colorit. CREDITS Design: Lina Forsgren Copy: Tomas Måsviken, Samsen Print House:  Printografen Headline Typeface: Pangram Pangram Copyright @ Lina Forsgren ABOUT LINA FORSGREN Lina Forsgren is an independent art director and graphic designer based in Stockholm, Sweden, working cross-disciplinary within the field of visual communication. With an explorative approach Lina’s pursuit is to create progressive and sustainable concepts and designs that challenge norms and widen perspectives. Discover more All Articles BRANDING Brand Identity for Superorganism Biodiversity Venture Fund by Goodside ART Now You See Me Art Installation by Wade and Leta RECOMMENDED 8 Summer Reads for Creative Inspiration by The Design Blog The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ The Design Blog We highlight and uplift interesting works, ideas, and voices within the creative industry, ranging from graphic design and branding to art, interior, product design, digital, and web experiences. Browse Home Archive Creatives Resources Shop About Information Advertising Submit Work Terms & Cookies Privacy Policy Follow us Instagram Pinterest Facebook Twitter Linkedin Newsletter More awesome inspiration, delivered directly to your inbox. Subscribe now ︎︎︎ © The Design Blog 2025  All images copyright to their respective owners. Old Site Curated, Designed & Buillt by  ONNO