---
title: "Featured in Reimagined Media CPG Latest"
url: https://stacklist.com/card/957f4f1e-b773-4ab0-8a9b-287ab3414089
source_url: "https://www.linkedin.com/feed/update/urn:li:activity:7498762105483866112/"
stack: https://stacklist.com/stack/eb170191-943f-4e40-b004-be65005a5c23
summary: "WADE Advisory, a CPG consulting firm founded by Deanna Andersen and Wendy Salisko, was featured in Reimagined Media CPG Latest for their operator-focused approach to brand building. The firm specializes in helping founders navigate modern consumer discovery channels like TikTok Shop and Amazon before pursuing traditional retail partnerships."
tags: "cpg, advisory, operator-experience, direct-to-consumer, brand-strategy, retail-innovation"
key_entities: "WADE Advisory (organization), Deanna Andersen (person), Wendy Salisko (person), Michael Perdomo (person), Reimagined Media (organization), TikTok Shop (technology), Amazon (technology), Direct-to-Consumer (DTC) (concept), CPG (concept)"
classification: "snippet"
content_hash: "sha256:a5572381ad06944601dbe5659043fcfb4bd8ed1156d364a6daa6709a8ddbce3c"
acp_version: "0.2"
token_counts_approximate: 582
visibility: public
agent_accessible: true
status: "final"
---

# Featured in Reimagined Media CPG Latest

WADE Advisory 660 followers 1w Edited Report this post We were thrilled to be featured in Reimagined Media CPG Latest, thank you Michael Perdomo (Founder Content) . We built WADE Advisory because we lived the decisions our clients are facing now: the P&L pressure, the retailer negotiations, the moments where advice from someone who's never operated just doesn't hold up. The playbook has changed. Consumers discover and decide differently today: TikTok Shop , Amazon , DTC, before retail ever enters the conversation. The brands winning right now aren't rushing to big-box first. They're building demand, proving velocity, then earning their way in through partnerships, collaborations, and specialty retail, meeting their consumer where they already are, on terms that protect the P&L instead of straining it. That shift takes operators who've actually done it, not advisors reciting a strategy model from legacy past. This is a new market. Our focus has always been founders disrupting legacy categories, especially in CPG, Beauty and Wellness. Real operator experience, applied when it counts most. Thank you for seeing that CPG Latest and giving us the platform to share it. Co-Founders: Deanna Andersen | Wendy Salisko Follow us on Instagram: https://lnkd.in/gC5tMTrZ 18 4 Comments Like Comment Share Copy LinkedIn Facebook X Kimberly Morgan 1w Report this comment Love this so much! Huge congratulations on the very well-deserved recognition of you and the team. What resonates with me is the importance of the operator lens. To actually create sustainable growth requires more than a playbook - it requires understanding the operational realities and tradeoffs behind the decisions. Keep up the amazing work you're doing and the perspective you're bringing to founders navigating exactly that! 🙌 Like Reply 3 Reactions 4 Reactions Agija Rumpe 1w Report this comment Well done! The best advice comes from real experience. Like Reply 1 Reaction 2 Reactions Miko Wen 6d Report this comment Nice packaging is a great attraction! Like Reply 1 Reaction Sherril HwangBo 1w Report this comment So well deserved! Grateful to have WADE in our corner and excited for what we’re building together 🙌 Like Reply 2 Reactions 3 Reactions See more comments To view or add a comment, sign in