---
title: "Trust Your Agency: Why Lead Time and Confidence Get Better Work"
url: https://stacklist.com/card/951b89fc-96f3-4bdf-85b7-f6240a9e713e
published: 2026-10-23T12:38:27.871Z
stack: https://stacklist.com/stack/0564c470-d56a-4a30-9a33-a315344d0212
summary: "Trust Your Agency explains how marketers can unlock better creative work by trusting their agency partners and providing adequate lead time. Scott Harris of The Many argues that trust combined with realistic timelines enables agencies to develop innovative strategies rather than playing it safe."
tags: "agency-management, trust, lead-time, marketing, creative-work, client-relations, strategy"
key_entities: "Scott Harris (person), The Many (organization), trust (concept), lead-time (concept)"
classification: "reference"
content_hash: "sha256:cccf82b21a711990ab7c4d7335632bb48ffb25e0ac72407d50588fd4d74c6981"
acp_version: "0.2"
token_counts_approximate: 315
visibility: public
agent_accessible: true
status: "final"
---

# Trust Your Agency: Why Lead Time and Confidence Get Better Work

## The simple advice

Scott Harris of The Many has a clear answer for marketers who want the best from their agency: trust them. In his words, an agency can't do well without the marketer's trust.

## What trust unlocks

When an agency is trusted, it can bring forward more interesting, unusual and effective ways to get your message out. Without that trust, the work tends to stay safe and predictable, because the agency is working to avoid pushback instead of working to find the best idea.

## Give them lead time

Trust works best with time. Harris pairs the two: give the agency trust, give them a bit of lead time, and let them go. Rushed briefs leave little room to explore, while a realistic runway lets an agency develop strategies that go beyond the obvious.

## Takeaways for marketers

- Choose an agency you believe in, then act like it.
- Share the goal and the constraints, then leave room for the agency to find the route.
- Build lead time into the schedule so ideas can develop.
- Expect more creative and unconventional proposals, and be ready to consider them.

## Watch the video

This article is based on the video [Take #2: Trusting Your Agency](https://stacklist.com/cards?cardId=887fa2b5-77e1-43f8-a551-8d413d7c9d96) from The Many.