{"version":"1.0","type":"card","id":"934ebb07-8d3d-4e0b-8d40-ce5b7b7306de","url":"https://stacklist.com/card/934ebb07-8d3d-4e0b-8d40-ce5b7b7306de","title":"Webby 2024: People's Voice for eBay Born a Sneakerhead","source_url":"https://themany.com/pulse/the-many-ebay-win-webby-award","note":"Born a Sneakerhead, The Many's birth-year sneaker search for eBay with 72M views, won the 2024 Webby People's Voice in Social, Fashion, Beauty & Retail.","image":{"url":"https://ucarecdn.com/37bec348-5db2-4a94-b26a-690d7366168f/","alt":"Webby 2024: People's Voice for eBay Born a Sneakerhead","width":1200,"height":675},"stack":{"id":"fa6d8bca-357c-476c-9ff5-cf91f01ffc2e","title":"The Many: Advertising Awards and Recognition","url":"https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e"},"created_at":"2026-10-26T22:30:33.744Z","updated_at":null,"aco":{"summary":"eBay's \"Born A Sneakerhead\" campaign won the prestigious People's Voice Webby Award in the Fashion, Beauty & Retail category, celebrating the brand's innovative use of social media and user-generated content to connect with sneaker enthusiasts. The campaign leveraged authentic storytelling and community engagement on platforms like Instagram and TikTok to position eBay as the marketplace for sneaker culture.","tags":["webby-award","sneaker-culture","social-media","user-generated-content","digital-marketing","retail","brand-engagement"],"key_entities":[{"name":"eBay","type":"organization","confidence":0.99},{"name":"The Many","type":"organization","confidence":0.95},{"name":"Webby Awards 2024","type":"event","confidence":0.98},{"name":"International Academy of Digital Arts and Sciences","type":"organization","confidence":0.92},{"name":"sneaker-culture","type":"concept","confidence":0.97},{"name":"Instagram","type":"technology","confidence":0.96},{"name":"TikTok","type":"technology","confidence":0.96},{"name":"user-generated-content","type":"concept","confidence":0.94}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:30:39.577Z"},"token_counts":{"approximate":1366,"cl100k":1023},"content_hash":"sha256:c66c067fdb9b95ad57155b67ca25e291729f70107d5d1373ef9976c99e5efc18","acp_version":"0.2","body_available":true,"body_tokens":1366,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/934ebb07-8d3d-4e0b-8d40-ce5b7b7306de.json","html":"https://stacklist.com/card/934ebb07-8d3d-4e0b-8d40-ce5b7b7306de","md":"/api/public/card/934ebb07-8d3d-4e0b-8d40-ce5b7b7306de.md","stack_json":"/api/public/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e.json"}}