---
title: "Secret Formula: NOS Energy Gen Z Recruiting"
url: https://stacklist.com/card/90e444ed-5f28-4c2f-b8d2-bc45f527ba45
source_url: "https://themany.com/projects/secret-formula"
stack: https://stacklist.com/c/business/stack/cf4ffe1e-56ad-41eb-be08-a7ea9f0b2d31
summary: "NOS Energy launched a 3-part mini-series featuring Formula car racing to recruit Gen Z drinkers while retaining existing customers through multi-channel marketing. The campaign leveraged eCommerce assets and niche content strategy to create a full funnel journey that resonates with Gen Z's diverse interests."
tags: "energy-drink, brand-strategy, gen-z-marketing, video-content, formula-racing, funnel-marketing, branded-series"
key_entities: "NOS Energy (organization), Formula car racing (concept), Gen Z marketing (concept), Brand positioning (concept), Full funnel journey (concept)"
classification: "analysis"
content_hash: "sha256:43ef98214cb737b03e3fe9d9ac30a5d11a52c358564808aa6996f6830354670b"
acp_version: "0.2"
token_counts_approximate: 185
visibility: public
agent_accessible: true
status: "final"
---

# Secret Formula: NOS Energy Gen Z Recruiting

Recruiting a new generation of NOS Energy drinkers Services Brand & Creative Strategy Video Production Oversight Outputs Brand Positioning Branded Content Series In an effort to recruit a new generation of NOS Energy drinkers, while not alienating their current drinkers, we utilized a mix of channels including eCommerce assets to take consumers through a full funnel journey. Given the NOS target audience is very niche, being too narrow may exclude the next generation of drinkers - as we know Gen Z finds relevance in a number of different interests. Our approach was to produce a 3-part mini-series that challenges NOS Energy’s race car drivers in a style of racing that has become extremely popular with Gen Z: Formula car racing.