--- title: "2026-01 GEO Strategies we are betting on for 2026 - Webinar" url: https://stacklist.com/card/8ff3f4c8-c8b4-41aa-b784-465b07d674f8 stack: https://stacklist.com/stack/ab020d21-13c7-4ef0-863d-94fcb0ceec45 summary: "Otterly.AI presents their 2026 AI Search strategies, positioning themselves as a leader in AI search monitoring and optimization for marketing agencies and brands. The company plans to expand from current capabilities into an end-to-end observability platform while targeting confident changemakers in the US, UK, and European markets." tags: "ai-search, marketing-strategy, seo, otterly-ai, 2026-trends, b2b-saas, content-observability" key_entities: "Thomas Peham (person), Otterly.AI (organization), Storyblok (organization), ChatGPT (technology), Gemini (technology), Perplexity (technology), Claude (technology), AI Search Monitoring (concept), AI Search Optimization (concept), Content Observability (concept), US (location), UK (location), DACH (location), 2026 Webinar (event)" classification: "transcript" content_hash: "sha256:ee656abc5a8985b2451b10686f6fa730d306f860cd26dbde4b1b4f60d6eda630" acp_version: "0.2" token_counts_approximate: 2069 visibility: public agent_accessible: true status: "final" --- # 2026-01 GEO Strategies we are betting on for 2026 - Webinar The AI Search Strategies we are betting on in 2026 with Thomas Peham January 2026 Today - Our Status Quo - Our Marketing Plan - The Bets we are making in 2026 - An update on our GEO Experiments - Ask Me Anything > CEO & Co-Founder at > ex-VP Marketing at Storyblok > in B2B SaaS since 2014 > in Marketing since 2010 Thomas Peham Otterly. AI Leading AI Search Monitoring & Optimization Platform Otterly. AI Prompt Research AI Search Monitoring AI Search Optimization AI Search Status Quo The foundation We hear AI Search Daily Otterly. AI “ We found you on ChatGPT. “ “ I did some research and you are recommended by Perplexity. “ “ My AI agent told me to check out OtterlyAI and test it. “ “ According ChatGPT, you are a perfect fit for my business type and size. “ Otterly. AI 15% of total traffic is from AI Agents & Bot 🤖 Otterly. AI AI Search Referral Traffic 󰢢󰢥 - 56% ChatGPT - 18% Gemini - 8% Perplexity Otterly. AI We are a Leader in our industry In 2026, consumer behavior will accelerate even further. Queries / day 15,000 M 2,500 M 46 M 33 M 29 M 26 M 12 M 10 M In 2026, consumer behavior will accelerate even further. Queries / day 15,000 M 2,500 M 46 M 33 M 29 M 26 M 12 M 10 M Our Marketing & AI Search Plan for 2026 What we’ll do in 2026 Otterly. AI Our Target Audiences Agencies Our ideal customer is a confident changemaker - a practitioner or leader frustrated by the lack of AI search monitoring and able to drive change. We focus on businesses with insufficient AI search monitoring and a strong inbound funnel at risk, typically with prior SEO investment, a content strategy, and solid organic performance. Preferred Locations: US, UK, DACH, NL, IT, SP, FR Verticals: SEO agencies Full service marketing agencies PR agencies Digital implementation agencies Personas: SEO Specialists, Head of SEO CEO, GM Brands Preferred Locations: US, UK, DACH, NL, IT, SP, FR Verticals: Tech & SaaS eCommerce & Retail Finance & FinTech Personas: SEO Manager Marketing Manager Head of Marketing / VP Marketing / CMO The GTM Funnel at OtterlyAI Otterly. AI Social Product Signups Paid Organic Google Organic AI Search Paid Customers Brand Visibility Paid AI Search (?) Otterly. AI Our Market Landscape & Our Position Traditional SEO Vendors entering AI Search VC Backed Startups are scaling up quickly Our Position > Most SEO Vendors offer some degree of AI search monitoring. BUT: Capabilities are limited, and not as advanced. > VC Backed Startups are scaling quickly and spending tons of money on the market and on awareness building. But: There products are not better than ours. Google, ChatGPT are constantly adjusting their models, frontend, and overall UX making it hard to stay on top of everything. OtterlyAI is a first mover & AI Search Leader with strong customer reviews, and a growing user base in mid market. While we are not VC funded, we are true marketing experts building solutions for marketing teams globally. We provide the best-in-class content observability platform for AI. > ChatGPT is challenged by Google and Gemini. Claude as emerging platform - especially in B2B. Each platform provides unique challenges to stay on top of tracking and optimization efforts. But: ChatGPT and Google are still the dominant AI search engines, and we are supporting them. Leading AI Search Monitoring & Optimization Platform Otterly. AI Prompt Research AI Search Monitoring AI Search Optimization Otterly. AI But we are not stopping here: OtterlyAI is set to become the end-to-end Observability Platform for AI Search Recommendations & Performance Both on-page & off-page AI Search Analytics What we do right now Agent Analytics Launching 2026 How we measure AI Search Success? Otterly. AI Brand Coverage (Human) Referral Traffic Branded + Direct Traffic (indirect) Product Signup AI Bot/Agent Traffic Ultimately our goal is: Be mentioned as a brand How do we achieve that? - Be cited as a source - Be mentioned on other citations 1. Rigorous AI Search experimentation 2. Learn, share and repeat experiments Our North Star & Key Marketing Initiatives for Q1 and Beyond Otterly. AI Grow Product Signups GEO Experiment Sharing (Thought Leadership) XX,XXX product sign ups by end of Q1 Activate Influencers, Ambassadors 20 Ambassadors & 30 ext Influencers (50 total) Targeted Outreach Play XXX paid customers in Q1 The 2026 Bets I’m making And what this means for us Our GTM Philosophy Otterly. AI Human-centric marketing Community Experimentation Knowledge Sharing We share as much as we can We test, we fail, we repeat. Ambassadors, Influencers We are nice humans working with likeminded people To make our visibility go to top right The 2026 Bets I’m making Otterly. AI 򰀀 򰀀 (1) Building Team & People > GEO Strategist > Developers > Agencies for: Influencer management performance marketing earned media outreach Team and People Otterly. AI Vestibulum congue tempus Lorem ipsum Vestibulum congue tempus Lorem ipsum Vestibulum congue tempus Lorem ipsum Conduct as many GEO experiments as possible Experiment Hire, onboard and train experts in their field People Share learnings + make our product better Improve (2) Widening our Ecosystem Agency Partners Ambassadors & Influencers Tech Partners -> otterly.ai/agencies -> otterly.ai/ambassadors -> otterly.ai/ technology-partners (3) Deepening our Knowledge > Brands > News & Media > Community Which websites get cited on AI Search? AI Citation Report OtterlyAI Otterly. AI ChatGPT loves Reddit, Wikipedia and News . AI Citation Report OtterlyAI Otterly. AI Google AI Overviews is pretty brand focused AI Citation Report OtterlyAI Otterly. AI Reddit.com The growth, decline and growth of reddit in the last few months Quelle: OtterlyAI Otterly. AI Youtube.com The growth of Youtube.com on ChatGPT Quelle: OtterlyAI Otterly. AI Localization: Pharmamarketing in DACH Ozempic Case Study Otterly. AI >Top 10 websites account for 50 % of all citations > .de-Domains dominate in DACH Region (40-60%) > .at / .ch Domains just in 5-10% of Citations in own country Learn more here The Third Party Paradox Otterly. AI Of all Website Citations are from 3rd Party Websites. On-Page Optimization matters, but Digital PR, Community and UGC matter too. 95% Otterly. AI AI Search Optimization Tactics On-Page Content / SEO Tech GEO On-Page Positioning through Earned Media & Digital PR Earned Media User Generated Content / Community Marketing Community Improve your Brand and Website visibility GEO wikipedia PR/Media Play crawlability Content Optimization (Chunking, Structure, Schema) Optimize existing Citations An Update on our GEO Experiments From 2025 & 2026 How we find Search Prompts Google Search Console Otterly. AI ^(how|who|what|where|when|why|wh ich|can|could|do|does|did|is|are |was|were|should|would|will|may| might)\b Real Prompts Query Fan out Tool Otterly. AI Query Fan Out Tool Synthetic Prompts Survey tools (e.g. Pollfish) Otterly. AI Real Prompts Prompt Research Tool (e.g. OtterlyAI) Otterly. AI Real Prompts vs Estimated Prompts Otterly. AI Real Prompt Examples Otterly. AI First of all, list down top AI powered tools for search analytics and optimization. What are emerging AI search analytics tools in this year? Evaluate the AI features among these tools based on data privacy, workflows, search capabilities and analytic features. "GEO tools" Real vs Estimated Prompt Performance Otterly. AI Brand Visibility Real Prompts Estimated Prompts OtterlyAI 43% 50% Competitor 1 66% 58% Competitor 2 52% 48% Competitor 3 42% 38% What’s the takeaway here Otterly. AI ● Our estimated prompts are not bad at all and gave us a good impression ● Our brand visibility on real prompts doesn’t differ that much from our initial data set ● The optimization we did was tailored towards both data sets What we tested and learned Updated Edition Rewatch our 2025 Experiments here