---
title: "Real-Time Marketplace Playbook with Erik Chelstad"
url: https://stacklist.com/card/8cf6681e-e969-4a2e-872f-b8431800a2d1
source_url: "https://www.codestory.co/episodes/s4-bonus-the-real-time-marketplace-playbook-engineering-geospatial-crowd-ingestion-with-erik-chelstad/"
stack: https://stacklist.com/c/podcast/stack/fec60e9c-742b-444c-add8-c9302a96c479
summary: "Code Story podcast features Erik Chelstad discussing the creation of Observa, a real-time marketplace born from his experience running bakeries and needing visibility into product distribution at locations he didn't control. The episode covers his journey from identifying the problem to engineering a geospatial crowd ingestion platform powered by cell phones and centralized data consumption."
tags: "startup, podcast, geospatial, marketplace, technical-founder, real-time, entrepreneurship"
key_entities: "Erik Chelstad (person), Noah Labhart (person), Observa (organization), Code Story (organization), geospatial crowd ingestion (concept), real-time marketplace (concept), Pacific Northwest (location), Mt. Rainier (location), RedCircle (organization), Squadcast (technology), Acton Children's Business Fair (organization)"
classification: "transcript"
content_hash: "sha256:f8c5330fbcb577f77768c243abbc56ae1062acd7bc12e0dcd6af55ae79a9f312"
acp_version: "0.2"
token_counts_approximate: 639
visibility: public
agent_accessible: true
status: "final"
---

# Real-Time Marketplace Playbook with Erik Chelstad

Code Story | Startup Podcast for Technical Founders — S4 Bonus: The Real-Time Marketplace Playbook: Engineering Geospatial Crowd Ingestion with Erik Chelstad Press Play to Listen While You Browse S4 Bonus: The Real-Time Marketplace Playbook: Engineering Geospatial Crowd Ingestion with Erik Chelstad Code Story | Startup Podcast for Technical Founders 0:00 36:59 1× Erik Chelstad is a child of both coasts. In his life, he spent a lot of time skiing, and carried that activity into his adult life. Funny enough though, he is actually a better boarder than skier. He volunteers with the local avalanche centers, and climbs mountains where he lives - which is the Pacific Northwest, near Mt. Ranier. In his words, climbing gives him ample time to think. He's married, and just moved into a house outside of the city. He has found a new hobby in being a home owner, which he says as a new platform to play with - cameras, sensors, sprinkler systems - etch. They have a dog, and if they are lucky enough to have kids one day, Erik hopes it will be easier than having a dog... and, that the kids won't bite him. In a prior venture, Erik was the owner of bakeries. In developing certain channels for distribution, he ran into a problem where he didn't have visibility to his product at places he didn't control. He figured out the answer was cell phones, and a centralized location for entities to consume this information. This is the creation story of Observa . Sponsors. Acton Children's Business Fair Work Patterns Links Website: https://www.observanow.com/ LinkedIn: https://www.linkedin.com/in/chelstad/ Leave us a review on Apple Podcasts Amazing tools we use: This podcast is hosted on RedCircle , a FREE platform for podcasts and brands to scale their message. Want to record your remote interviews with class? Then, you need to use Squadcast . Code Story uses the 1-click product ClipGain , sign up now to get 3hrs of podcast processing time FREE If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm Credits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts , Spotify , Pocket Casts , Google Play , Breaker , Youtube , or the podcasting app of your choice. Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy Latest Season of the Podcast is Sponsored By