{"version":"1.0","type":"card","id":"8ce69639-3d88-4b44-8365-bcdb13f202b8","url":"https://stacklist.com/card/8ce69639-3d88-4b44-8365-bcdb13f202b8","title":"10th Shorty Awards: QDOBA Queso Wars Gold","source_url":"https://shortyawards.com/10th/how-qdoba-trolled-chipotle-and-won-the-twitter-queso-wars","note":"QDOBA's #TheirWordsNotOurs queso launch by Mistress (now The Many) took Gold in GIFs with 13.4M impressions in 24 hours.","image":{"url":"https://ucarecdn.com/9326e346-b60c-455f-a7a8-70b99c1d98e9/","alt":"10th Shorty Awards: QDOBA Queso Wars Gold","width":650,"height":457},"stack":{"id":"fa6d8bca-357c-476c-9ff5-cf91f01ffc2e","title":"The Many: Advertising Awards and Recognition","url":"https://stacklist.com/c/business/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e"},"created_at":"2026-10-26T22:31:01.762Z","updated_at":null,"aco":{"summary":"QDOBA won a Shorty Award for their #TheirWordsNotOurs campaign that leveraged user-generated content and animated GIFs to capitalize on negative sentiment around Chipotle's new queso launch on Twitter. The campaign strategically targeted Chipotle consumers through paid media amplification of fan tweets, turning social chatter into a competitive advantage.","tags":["social-media","marketing-campaign","user-generated-content","twitter","brand-strategy","queso-wars","gif-animation"],"key_entities":[{"name":"QDOBA","type":"organization","confidence":0.99},{"name":"Chipotle","type":"organization","confidence":0.99},{"name":"Shorty Awards","type":"event","confidence":0.98},{"name":"Twitter","type":"technology","confidence":0.99},{"name":"queso","type":"concept","confidence":0.97},{"name":"user-generated-content","type":"concept","confidence":0.96},{"name":"#TheirWordsNotOurs","type":"concept","confidence":0.95}],"classification":"analysis","language":"en","confidence":0.85,"provenance":{"model":"claude-haiku-4-5","tool":"@stacklist/mcp-server@2.0.0","confidence":0.85,"timestamp":"2026-10-26T22:31:07.524Z"},"token_counts":{"approximate":1472,"cl100k":1206},"content_hash":"sha256:78146b6a583287c224745a4838265267e1fbcf99dcd7305a7773bbdb2eca84af","acp_version":"0.2","body_available":true,"body_tokens":1472,"visibility":"public","agent_accessible":true,"status":"final"},"_links":{"self":"/api/public/card/8ce69639-3d88-4b44-8365-bcdb13f202b8.json","html":"https://stacklist.com/card/8ce69639-3d88-4b44-8365-bcdb13f202b8","md":"/api/public/card/8ce69639-3d88-4b44-8365-bcdb13f202b8.md","stack_json":"/api/public/stack/fa6d8bca-357c-476c-9ff5-cf91f01ffc2e.json"}}